Colateral

Truro, United Kingdom Founded: 2015 • Age: 11 yrs
Instore marketing management solution provider
Annual revenue - Latest available
Total funding $2.9M 2 rounds
Employees 9 Tracked headcount
Investors 4 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Colateral

Colateral is a company based in Truro (United Kingdom) founded in 2015 by Dorian Spackman. Colateral has raised $2.92 million across 2 funding rounds from investors including SMP Group, Cornwall & Isles of Scilly Investment Fund and Future Fund. The company has 9 employees as of June 30, 2023. Colateral has completed 1 acquisition, including Turbyne. Colateral offers products and services including Retail Media Platform, Campaign Management, Artwork Management, and Display Compliance. Colateral operates in a competitive market with competitors including Zenput, Bluecore, Yodle, Purple and PromoteIQ, among others.

  • Headquarter Truro, United Kingdom
  • Employees 9 as on 30 Jun, 2023
  • Founders Dorian Spackman
  • Sectors
    Retail
    Technology
  • Email
    Locked
  • Phone
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  • Website
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  • Social
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  • Legal Name Colateral Limited
  • Date of Incorporation 16 Jun, 2015
  • Jurisdiction TRURO, CORNWALL, ENGLAND
Operational Areas
Retail → Retail Technology & Automation Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.92 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1 M (USD), Seed

    Jul 17, 2020

  • Investors
    SMP Group

    & 3 more

  • Employee Count
    9

    as on Jun 30, 2023

  • Investments & Acquisitions
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Products & Services of Colateral

Colateral offers a comprehensive portfolio of products and services, including Retail Media Platform, Campaign Management, Artwork Management, and Display Compliance.

Product name locked
Category locked
Primary

Manages retail media inventories for revenue optimization.

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Handles retail campaigns to improve efficiency and compliance.

Product name locked
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Facilitates creation and distribution of promotional materials.

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Ensures accurate implementation of in-store displays.

People of Colateral

Headcount 10-50
Employee Profiles 12
Employee Profiles
People
John Wards
Chief Technology Officer
People
Morag Cunningham
Head of Operations
People
David Fraser
Head Of Technology
People
Kate Joyce
UX / UI Designer

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Funding Insights of Colateral

Colateral has successfully raised a total of $2.92M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Colateral

Colateral has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include SMP Group, Cornwall & Isles of Scilly Investment Fund and Future Fund.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Funding is provided to SMEs in Cornwall and Isles of Scilly.
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Funding solutions are provided by The FSE Group for businesses.
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Offers shopper behavior analysis, creative design, and print activations for brands.
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Investor details for Colateral

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  • Investor domains
  • Investor locations
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Investments & Acquisitions by Colateral

Colateral has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Turbyne.

Investments
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Investment portfolio details for Colateral

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Acquisitions
Company Name Description Domain Location Founded Year Amount
Retail media planning, selling, and execution are simplified for retailers.
Locked Locked 2022 Locked
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Complete acquisition details for Colateral

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  • Acquired stakes
  • Disclosed values
  • Domains and locations

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Financial Statements - Colateral

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Detailed financials for Colateral

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Colateral Comparisons

Colateral Primary company
Description
Instore marketing management solution provider
Location
Truro, United Kingdom
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
9
As of 2023
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Peer comparison for Colateral

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Competitors of Colateral

Colateral operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zenput, Bluecore, Yodle, Purple and PromoteIQ, among others.

Company Name Domain Founded year HQ Location Description
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Zenput is utilized as an operations execution platform for multi-unit operators.
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Automated personalized trigger-based emails are delivered for e-commerce behavior.
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Online marketing service provider to local businesses
Locked Locked Locked
Wi-Fi-based in-store analytics solutions are provided for offline retailers.
Locked Locked Locked
On-site promotions are managed via software for retailers and brands.
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Location intelligence is delivered via a SaaS geospatial BI platform.
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Detailed competitors of Colateral

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Latest news on Colateral

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Complete news archive for Colateral

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Colateral

Colateral was founded in 2015 and raised its 1st funding round 4 years after it was founded.

Colateral is headquartered in Truro, United Kingdom. It is registered at Truro, Cornwall, United Kingdom.

Colateral is a funded company, having raised a total of $2.92M across 2 funding rounds to date.

As of Jun 30, 2023, the latest employee count at Colateral is 9.

Colateral was founded in 2015 in Truro, United Kingdom, as a provider of instore marketing management solutions for retailers. Campaigns are planned and executed through a single collaborative platform, with analytics tools used to track performance and identify improvements. Operations focus on the retail sector, enabling centralized management of in-store activities across various locations.

Colateral's top competitors include Bluecore, Zenput and Purple.

Colateral offers Retail Media Platform, Campaign Management, Artwork Management, and Display Compliance.

Colateral has made 1 acquisition, including Turbyne.

Colateral has 4 investors. Key investors include SMP Group, Cornwall & Isles of Scilly Investment Fund, Future Fund, and The FSE Group.

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