Compare Ethics

London, United Kingdom Founded: 2018 • Age: 8 yrs
Online platform for sustainable fashion product verification is offered.
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About Compare Ethics

Compare Ethics is a company based in London (United Kingdom) founded in 2018 by James Omisakin and Abigail Morris.. Compare Ethics has raised $575.82 thousand across 1 funding round from investors including Mariana Investments, London Fashion Fund and The Fund. The company has 3 employees as of December 31, 2021. Compare Ethics offers products and services including Green Claims Platform, Gap Analysis, and Compliance Automation. Compare Ethics operates in a competitive market with competitors including Digimarc, ScanTrust, TrusTrace, Retraced and Dust Identity, among others.

  • Headquarter London, United Kingdom
  • Employees 3 as on 31 Dec, 2021
  • Founders James Omisakin, Abigail Morris
  • Sectors
    Retail
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Compare Ethics Ltd
  • Date of Incorporation 08 Jan, 2018
  • Jurisdiction LONDON, UNITED KINGDOM
Operational Areas
Retail → Fashion & Retail Innovation
Retail → Retail Technology & Automation
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $575.82 K (USD)

    in 1 rounds

  • Latest Funding Round
    $575.82 K (USD), Seed

    Oct 26, 2020

  • Investors
  • Employee Count
    3

    as on Dec 31, 2021

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Products & Services of Compare Ethics

Compare Ethics offers a comprehensive portfolio of products and services, including Green Claims Platform, Gap Analysis, and Compliance Automation. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

AI tool for verifying and automating green claims compliance

Processes data to identify compliance gaps in sustainability practices

Automates document checks for green claims and regulatory adherence

People of Compare Ethics
Headcount 1-10
Employee Profiles 3
Employee Profiles
People
Abbie Morris
Co-Founder and CEO
People
Toyin James Omisakin
Product, Marketing And Strategy At Compare Ethics
People
Tim Wilson
Chief Technology Officer

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Funding Insights of Compare Ethics

Compare Ethics has successfully raised a total of $575.82K through 1 strategic funding round. The most recent funding activity was a Seed round of $575.82 thousand completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $575,815
  • First Round

    (26 Oct 2020)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2020 Amount Seed - Compare Ethics Valuation Ascension
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Compare Ethics

Compare Ethics has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Mariana Investments, London Fashion Fund and The Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Private equity firm focused on multiple sector
Founded Year Domain Location
Ascension is recognized as a venture capital firm focused on early-stage tech investments.
Founded Year Domain Location
Mariana Investments is engaged in institutional brokerage and investment solutions.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Compare Ethics

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Compare Ethics

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Compare Ethics Comparisons

Employees
+
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Competitors of Compare Ethics

Compare Ethics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Digimarc, ScanTrust, TrusTrace, Retraced and Dust Identity, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Anti-counterfeiting barcode solutions are supplied to brands and retailers.
domain founded_year HQ Location
Copy-proof QR codes are provided for counterfeiting protection.
domain founded_year HQ Location
Blockchain-based traceability and sustainability solutions for the fashion industry
domain founded_year HQ Location
Product traceability solutions are offered to fashion and textile companies.
domain founded_year HQ Location
Diamond-based unclonable security tags for hardware authentication are provided.
domain founded_year HQ Location
Mass serialization solutions for a wide range of industries
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Compare Ethics

Frequently Asked Questions about Compare Ethics

When was Compare Ethics founded?

Compare Ethics was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Compare Ethics located?

Compare Ethics is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Who is the current CEO of Compare Ethics?

Abigail Morris is the current CEO of Compare Ethics. They have also founded this company.

Is Compare Ethics a funded company?

Compare Ethics is a funded company, having raised a total of $575.82K across 1 funding round to date. The company's 1st funding round was a Seed of $575.82K, raised on Oct 26, 2020.

How many employees does Compare Ethics have?

As of Dec 31, 2021, the latest employee count at Compare Ethics is 3.

What does Compare Ethics do?

Compare Ethics was founded in 2018 in London, United Kingdom, within the sustainable fashion sector. An online platform is operated to verify supply chain data for products from multiple brands. Proprietary algorithms are applied to assess data at the product level across various categories. Verified standards are then shared with end-users to identify compliant items.

Who are the top competitors of Compare Ethics?

Compare Ethics's top competitors include TrusTrace, Digimarc and Retraced.

What products or services does Compare Ethics offer?

Compare Ethics offers Green Claims Platform, Gap Analysis, and Compliance Automation.

Who are Compare Ethics's investors?

Compare Ethics has 5 investors. Key investors include Mariana Investments, London Fashion Fund, The Fund, Innvotec, and Ascension.

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