About ContentCal
ContentCal is a Technology company based in London (United Kingdom) founded in 2016, and was acquired by Adobe in December 2021. Social media and content management software is provided. ContentCal has raised $11.27 million across 6 funding rounds from investors including Adobe, Guinness Global Investors and Fuel Ventures. The company has 11 employees. The company was acqui-hired. ContentCal offers products and services including Content Scheduler and Content Planner. Its focus areas include Enterprise Applications, MarketingTech, Social Media Marketing and Social Media Management.
Company details
ContentCal was founded in 2016 in London, United Kingdom, within the social media software sector. Operations focus on enabling post scheduling, calendar sharing, and post duplication to support engagement. Content creation, curation, sharing, and drafting for campaigns are facilitated. Performance analysis and comparison of content are also supported across the platform.
- Headquarters London, United Kingdom
- Employees 11
- Stage Acquired
- SectorsTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website contentcal.com
- Social LinkedIn X Facebook
- Acquired by Adobe (Dec 2021)
Products & Services of ContentCal
ContentCal offers a comprehensive portfolio of products and services, including Content Scheduler and Content Planner.
Platform for planning and scheduling posts across networks.
Application for creating and organizing social media drafts.
Funding Insights of ContentCal
ContentCal has successfully raised a total of $11.27M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $6.2 million completed in April 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11.27M
- Total Rounds 6
- Last Round Series A β $6.2M
- Investors Count 5
All 6 funding rounds of ContentCal with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2021 | $6.2M | Series A | β | Fuel Ventures | |
| Apr 2020 | $3.14M | Series A | β | Fuel Ventures | β |
| May 2018 | $819,541 | Seed | β | β | β |
| Nov 2017 | $618,960 | Seed | β | β | |
| Mar 2017 | $498,780 | Angel Round | β | Colin Smith | β |
| Jun 2016 | Seed | β | Accelerator Academy | β |
6 investors in total: 4 institutional and 2 angel.
Investors in ContentCal
ContentCal has secured backing from 6 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Adobe, Guinness Global Investors and Fuel Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by this venture capital firm. | 2014 | fuel.ventures | London, United Kingdom | |
Private equity and equity funds are managed across multiple sectors. | 2003 | guinnessgi.com | London, United Kingdom | |
| acceleratoracademy.com | ||||
AI-powered platform manages marketing creatives and customer journeys. | 1982 | adobe.com | San Jose, United States | |
JM James Murray | Angel investor focusing on Indian startups, background in tech and finance. | unknown_54cc43c54f2c4e4ca | ||
CS Colin Smith | Angel investor in Indian startups, focus on tech and innovation. | unknown_9ebee1f9105f4974b |
Investor details for ContentCal
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of ContentCal
4 dated milestones of ContentCal across 5 years, from founding to its latest funding, stage changes and deals.
- Founded ContentCal is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $6.2M.
- Exit Acquired by Adobe.
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Frequently Asked Questions about ContentCal
ContentCal was founded in 2016.
ContentCal is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
ContentCal is a funded company, having raised a total of $11.27M across 6 funding rounds to date.
ContentCal has 11 employees.
ContentCal was founded in 2016 in London, United Kingdom, within the social media software sector. Operations focus on enabling post scheduling, calendar sharing, and post duplication to support engagement. Content creation, curation, sharing, and drafting for campaigns are facilitated. Performance analysis and comparison of content are also supported across the platform.
ContentCal offers Content Scheduler and Content Planner.
ContentCal has 6 investors. Key investors include Adobe, Guinness Global Investors, Fuel Ventures, James Murray, and Colin Smith.
Yes. ContentCal was acquired by Adobe in December 2021.

