About Cooking.com
Cooking.com is a Consumer company based in Santa Monica (United States) founded in 1998, and was acquired by Target in March 2013. Kitchen supplies are retailed online by Cooking.com. Cooking.com has raised $101.5 million across 6 funding rounds from investors including Target, Starbucks and Azure Capital Partners. The company has 81 employees. Its chief executive, as recorded, is Tim Littleton. The company was acqui-hired. Its focus areas include Retail, Home Improvements, B2C Commerce and Home Appliances. Its legal entity is Cooking.com, Inc. Its competitors include Our Place, Material Kitchen and Skura Style; 3 of its 3 listed competitors have raised funding.
Company details
Cooking.com was founded in 1998 as an online retailer focused on kitchen supplies. Operations are centered in Santa Monica, United States, where a range of cookware, utensils, and appliances is offered through the e-commerce platform. The company serves consumers seeking home cooking essentials, with inventory managed digitally for nationwide distribution. Leadership is provided by CEO Tim Littleton, overseeing sector growth in online retail.
- Headquarters Santa Monica, United States
- Employees 81
- Stage Acquired
- SectorsConsumer
- Website cooking.com
- Social LinkedIn
- Acquired by Target (Mar 2013)
- Legal Name Cooking.Com, Inc
Funding Insights of Cooking.com
Cooking.com has successfully raised a total of $101.5M across 6 strategic funding rounds. The most recent funding activity was a Series E round of $13.5 million completed in December 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $101.5M
- Total Rounds 6
- Last Round Series E — $13.5M
- First Round $16M
(Apr 1999)
- Investors Count 15
All 6 funding rounds of Cooking.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2011 | $13.5M | Series E | – | Azure Capital Partners, Bia Digital Partners | – |
| May 2008 | $7M | Series E | – | – | |
| Jan 2008 | $7M | Debt – Venture | – | – | |
| May 2000 | $35M | Series E | – | Idealab | |
| Oct 1999 | $30M | Series C | – | DynaFund Ventures, Forrest Binkley & Brown | – |
| Apr 1999 | $16M | Series B | – | Vanguard Ventures |
16 investors in total: 16 institutional.
Investors in Cooking.com
Cooking.com has secured backing from 16 investors, including venture fund and institutional investors. Prominent investors backing the company include Target, Starbucks and Azure Capital Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are targeted by Azure Capital Partners. | 2000 | azurecap.com | San Francisco, United States | |
PE firm investing in the US | biadigitalpartners.com | Chantilly, United States | ||
Startups in diverse technology sectors are incubated by Idealab. | idealab.com | Pasadena, United States | ||
Early-stage US companies are invested in by Clearstone Venture Partners. | clearstone.com | Santa Monica, United States | ||
ORIX USA is engaged in middle market asset management and lending. | orix.com | Dallas, United States | ||
| pyramidvc.com | ||||
| dynafundventures.com | ||||
| fbbvc.com | ||||
| navigationcapital.com | ||||
High-quality coffees are roasted and served in limited-service restaurant chains. | 1971 | starbucks.com | Seattle, United States |
Investor details for Cooking.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
People of Cooking.com
654 people are tracked at Cooking.com (294 in leadership, 12 in board & advisors, 348 in team); the tracked headcount is 81.
| Name | Role | Group |
|---|---|---|
Tim Littleton | CEO | Leadership |
Michael Fiddelke | EVP And COO | Leadership |
Cara Sylvester | Evp, Chief Guest Experience Officer | Leadership |
Austin Davidson | Store Director | Leadership |
Ian Tobin | Vice President Of Store Operations | Leadership |
Corey Haaland | Senior Vice President, Finance | Leadership |
Brandon Tointon | Director Of Logistics Last Mile | Leadership |
Brian Cornell | Chairman & CEO | Leadership |
Carlos Saavedra | Senior Vice President, Enterprise Insights | Leadership |
Adrienne Costanzo | EVP & Chief Stores Officer | Leadership |
Talya Gepner | Director Of Information Security Training And Awareness | Leadership |
Ross Swanson | Assets Protection Business Partner Global Supply Chain And Logistics | Leadership |
Shivaraj P | Senior Manager, Human Resources Business Partner | Leadership |
Pat Burke | Senior Director, Social Commerce | Leadership |
Beth Hutson | Sr Director, Financial Products Service Center, Target Enteror | Leadership |
Rathinavel Carnapregassam | Director - Digital, Product Analytics And Insights | Leadership |
Andy Nelson | Sr. Director, Hardlines & Global, Site Merchandising | Leadership |
Abinaya Govindarajan | Director - Supply Planning And Operations | Leadership |
Jordan Kirkland | Senior Director- Distribution | Leadership |
Larry Hall | Senior Site Director | Leadership |
634 more people are available in the full profile.
Complete people profiles for Cooking.com
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Cooking.com
4 dated milestones of Cooking.com across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Cooking.com is founded.
- Funding First funding round of $16.0M.
- Funding Latest funding round, Series E, of $13.5M.
- Exit Acquired by Target.
Competitors of Cooking.com
Cooking.com has 3 listed competitors in our database, 3 of them funded. They include Our Place, Material Kitchen and Skura Style.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fromourplace.com | 2019 | Los Angeles, United States | $7.55M | Dinnerware and cookware products are retailed online by Our Place. | ||
| materialkitchen.com | 2017 | New York, United States | $900,000 | Kitchenware products are offered via an internet-first brand. | ||
| skurastyle.com | 2011 | Charlotte, United States | $2.18M | Private label surface care products, including cleaning sponges, are offered. |
Detailed competitors of Cooking.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Cooking.com
The website of Cooking.com (cooking.com) receives about 7.4K visits a month.
- Monthly visits7.4K
▲ 418.2% vs previous month
Websites whose visitors overlap most with Cooking.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| foodnetwork.com | 100% | #1,274 | View details | ||
epicurious.com | epicurious.com | 100% | #25,089 | – | |
cooksillustrated.com | cooksillustrated.com | 100% | #999,214 | – | |
| allrecipes.com | 100% | 98.8M | #445 | View details | |
| finecooking.com | 98% | 4.8K | #4,513,138 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for Cooking.com
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
3 companies that operate in the same segment as Cooking.com (Home & Living Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | 1,807 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 |
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Frequently Asked Questions about Cooking.com
Cooking.com was founded in 1998 and raised its 1st funding round 1 year after it was founded.
Cooking.com is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Tim Littleton is the CEO of Cooking.com, as recorded in our data.
Cooking.com is a funded company, having raised a total of $101.5M across 6 funding rounds to date. The company's 1st funding round was a Series B of $16M, raised on Apr 1999.
Cooking.com has 81 employees.
Cooking.com was founded in 1998 as an online retailer focused on kitchen supplies. Operations are centered in Santa Monica, United States, where a range of cookware, utensils, and appliances is offered through the e-commerce platform. The company serves consumers seeking home cooking essentials, with inventory managed digitally for nationwide distribution. Leadership is provided by CEO Tim Littleton, overseeing sector growth in online retail.
Cooking.com's top competitors include Our Place, Material Kitchen and Skura Style.
Cooking.com has 16 investors. Key investors include Target, Starbucks, Azure Capital Partners, Tredegar, and Hikari Tsushin.
Cooking.com operates through Cooking.Com, Inc.
Yes. Cooking.com was acquired by Target in March 2013.