About Covario
Covario is a Technology company based in San Diego (United States) founded in 2006, and was acquired by Dentsu Aegis Network in September 2014. SaaS-based marketing analytics and international search optimization services were provided. Covario has raised $16 million across 3 funding rounds from investors including Dentsu Aegis Network, FTV Capital and Dubilier & Co. The company has 199 employees. Covario has completed 2 acquisitions, including Meteor Solutions and Netconcepts. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Search Engine Optimization. Its legal entity is COVARIO, INC. Its competitors include BrightEdge, Moz and Botify; 3 of its 3 listed competitors have raised funding.
Company details
Covario was a search marketing agency and technology firm. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics and local search optimization. Its customer base includes technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the networks performance marketing arm, in early 2015.
- Headquarters San Diego, United States
- Employees 199
- Stage Acquired
- SectorsTechnology
- Website covario.com
- Social LinkedIn X Facebook
- Acquired by Dentsu Aegis Network (Sep 2014)
- Legal Name Covario, Inc.
- Total Equity Funding$16M (USD)
in 3 rounds
- Latest Funding Round$16M (USD), Series B
Jan 2008
- InvestorsDentsu Aegis Network
& 3 more
- Employee Count199
- Investments & AcquisitionsMeteor Solutions
& 1 more
- Acquired byDentsu Aegis Network
(Sep 2014)
Funding Insights of Covario
Covario has successfully raised a total of $16M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $16 million completed in January 2008. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $16M
- Total Rounds 3
- Last Round Series B — $16M
- Investors Count 3
All 3 funding rounds of Covario with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2008 | $16M | Series B | – | FTV Capital | |
| Jun 2007 | Seed | – | – | ||
| Jan 2007 | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Covario
Covario has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Dentsu Aegis Network, FTV Capital and Dubilier & Co.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | ftvcapital.com | San Francisco, United States | ||
A private investment firm focused on middle-market company growth. | 1994 | dubilier.com | ||
Early-stage US tech investments are managed by Voyager Capital. | voyagercapital.com | Seattle, United States | ||
Digital media and creative communication services are provided globally. | 2012 | dentsuaegisnetwork.com | London, United Kingdom |
Investor details for Covario
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Investments & Acquisitions by Covario
Covario has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Meteor Solutions and Netconcepts.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social media suite for influencer identification and engagement is offered. | meteorsolutions.com | Seattle, United States | 2009 | Nov 2012 | •••• | |
Website development and digital marketing services are provided to clients. | netconcepts.com | Madison, United States | 1995 | Jan 2010 | •••• |
Complete acquisition details for Covario
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Timeline of Covario
6 dated milestones of Covario across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Covario is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $16.0M.
- Acquisition Acquires Netconcepts.
- Acquisition Acquires Meteor Solutions.
- Exit Acquired by Dentsu Aegis Network.
Competitors of Covario
Covario has 3 listed competitors in our database, 3 of them funded. They include BrightEdge, Moz and Botify.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| brightedge.com | 2007 | San Mateo, United States | $61.9M | 306 | Search engine optimization tools for enterprises are provided. | |
| moz.com | 2004 | Seattle, United States | $29.25M | 33 | Search engine optimization analytics software is provided by Moz. | |
| botify.com | 2012 | New York, United States | $82.63M | 98 | SEO analytics and reporting are delivered via a cloud platform. |
Detailed competitors of Covario
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Web traffic of Covario
Websites that share an audience with Covario (covario.com).
Websites whose visitors overlap most with Covario. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| searchenginewatch.com | 100% | 30.7K | #1,035,339 | View details | |
enquisite.com | enquisite.com | 98% | – | ||
| searchengineland.com | 96% | 845.4K | #78,815 | View details | |
| efrontier.com | 92% | 1.7K | #10,373,541 | View details | |
| thesearchagency.com | 81% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Covario
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- 7 similar websites
- Audience overlap
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Top companies in SME & Vertical Software
3 companies that operate in the same segment as Covario (SME & Vertical Software) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Business management software is offered for home service providers. | 2007 | Glendale, California, United States | USD 1.1 B | USD 960.97 M | 3,049 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 | ||
It offers a platform to schedule & manages appointments for beauty services | 2012 | San Francisco, California, United States | USD 168.82 M |
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Related news about Covario
Complete news archive for Covario
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Frequently Asked Questions about Covario
Covario was founded in 2006 and raised its 1st funding round 1 year after it was founded.
Covario is headquartered in San Diego, United States. It is registered at San Diego, California, United States.
Covario is a funded company, having raised a total of $16M across 3 funding rounds to date.
Covario has 199 employees.
Covario was a search marketing agency and technology firm. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics and local search optimization. Its customer base includes technology, consumer electronics, financial services, retail, ecommerce, media, entertainment, publishing, and consumer packaged goods organizations. Covario was acquired by the Dentsu Aegis Network in September 2014, and combined with iProspect, the networks performance marketing arm, in early 2015.
Covario's top competitors include BrightEdge, Moz and Botify.
Covario has made 2 acquisitions, including Meteor Solutions, and Netconcepts.
Covario has 4 investors. Key investors include Dentsu Aegis Network, FTV Capital, Dubilier & Co, and Voyager Capital.
Covario operates through Covario, Inc..
Yes. Covario was acquired by Dentsu Aegis Network in September 2014.