About CrossFit
CrossFit is a Healthcare company based in Boulder (United States) founded in 2000 by Lauren Jenai, and was acquired by Berkshire Partners in June 2020. Chain of physical fitness centers. It operates in the Healthcare and Consumer sectors. Its website crossfit.com draws about 1.5 million monthly visits. CrossFit offers products and services including Workout of the Day, Level 1 Certificate Course, and CrossFit Games. Its focus areas include Consumer Goods, Sports Equipment, Fitness & Exercise and Fitness Equipment. Its legal entity is CROSS FITNESS INC. Its competitors include Planet Fitness, LA Fitness and Crunch Fitness; 1 of its 3 listed competitors has raised funding.
Company details
CrossFit was established in 2000 in Boulder, United States, with Greg Glassman and Lauren Jenai listed as key figures. Operations are centered in the fitness industry, where a network of independently owned affiliates is managed worldwide. High-intensity functional training programs, incorporating elements like weightlifting, cardio, and gymnastics, are provided through these centers. Scalable workouts are designed for various fitness levels, supporting community-based exercise sessions.
- Headquarters Boulder, United States
- Founders Lauren Jenai
- Stage Acquired
- SectorsHealthcareConsumer
- Website category Health · Nutrition Diets and Fitness
- Emailβ’β’β’β’β’β’β’β’
- Website crossfit.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Berkshire Partners (Jun 2020)
- Legal Name Cross Fitness Inc
- InvestorsBerkshire Partners
& 2 more
- Acquired byBerkshire Partners
(Jun 2020)
Products & Services of CrossFit
CrossFit offers a comprehensive portfolio of products and services, including Workout of the Day, Level 1 Certificate Course, and CrossFit Games.
Daily varied exercises for improving strength and endurance
Training program for fitness coaching and skill development
Annual competition showcasing elite athletes and community spirit
Apps and channels of CrossFit
its YouTube channel CrossFit has 1.78M subscribers and 30 videos.
Videos from CrossFit
The most watched videos on CrossFit's YouTube channel, CrossFit (1.78M subscribers). Click a video to play it here.
More on CrossFit.
Funding Insights of CrossFit
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of CrossFit with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | Seed | β | β |
3 investors in total: 2 institutional and 1 angel.
Investors in CrossFit
CrossFit has secured backing from 3 investors, including angel and venture fund investors. Prominent investors backing the company include Eric Roza, Berkshire Partners and General Catalyst.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward growth-stage companies. | berkshirepartners.com | Boston, United States | ||
| generalcatalyst.com | ||||
ER Eric Roza | Angel investor, ex-CEO of CrossFit, active in Indian startup ecosystem | unknown_d8777685d5564c1e9 |
Investor details for CrossFit
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CrossFit
97 people are tracked at CrossFit (25 in leadership, 1 in board & advisors, 71 in team).
| Name | Role | Group |
|---|---|---|
Lauren Jenai | Co-Founder | Leadership |
Greg Glassman | Leadership | |
Brittany Boucher | Director Of Growth Marketing | Leadership |
Jenna Hauca | Chief Marketing Officer | Leadership |
Michael Raygoza | Director, Community Marketing | Leadership |
Heather Lawrence-Benedict | Sr. Director Of Sport Operations | Leadership |
Ben McAllister | Chief Product Officer | Leadership |
Alex Glueckler | Vice President Of Accounting | Leadership |
Annette Reavis | Chief People Officer | Leadership |
Talitha Peters Althouse | Head Of Marketing/retail | Leadership |
Mike Roth | TV Director | Leadership |
Austin Malleolo | Senior Director Strategy & Operations, Affiliates | Leadership |
Megan Wei | Strategy Director, Crossfit Education | Leadership |
David Woods | Director Of Partnerships | Leadership |
Jay Decoons | Vice President, Global Affiliates & Operations | Leadership |
Jon Mears | Head Trainer | Leadership |
Lauren Jones | Relationship Director, Global Partnerships | Leadership |
Dalibor Snyder | Chief Financial Officer | Leadership |
Owen Clark | Seminar Staff, Head Trainer | Leadership |
Maggie Mullen | Director, Brand Strategy | Leadership |
77 more people are available in the full profile.
Complete people profiles for CrossFit
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of CrossFit
3 dated milestones of CrossFit across 20 years, from founding to its latest funding, stage changes and deals.
- Founded CrossFit is founded.
- Funding First funding round.
- Exit Acquired by Berkshire Partners.
Competitors of CrossFit
CrossFit has 3 listed competitors in our database, 1 of them funded. They include Planet Fitness, LA Fitness and Crunch Fitness.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| planetfitness.com | 1992 | Newington, United States | 2,795 | Operator of fitness chain | ||
| lafitness.com | 1984 | Irvine, United States | A chain of fitness centers is operated by LA Fitness. | |||
| crunch.com | 1989 | New York, United States | $350M | 2 | A chain of fitness clubs is operated by Crunch Fitness. |
Detailed competitors of CrossFit
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of CrossFit
The website of CrossFit (crossfit.com) receives about 1.5M visits a month and ranks #43,725 among all websites worldwide, #1,103 in Nutrition Diets and Fitness.
- Monthly visits1.5M
▲ 31.1% vs previous month
- Unique visitors513.2K
per month
- Global rank#43,725
among all websites
- Category rank#1,103
Health · Nutrition Diets and Fitness
- Bounce rate49%
- Pages per visit3.4
- Average visit1 min 45 sec
- DevicesDesktop 34% Β· Mobile 66%
Websites whose visitors overlap most with CrossFit. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| stronglifts.com | 100% | 316.9K | #153,454 | View details | |
| hundredpushups.com | 100% | #374,519 | View details | ||
myfit.ca | myfit.ca | 99% | β | ||
crossfitnyc.com | crossfitnyc.com | 95% | #3,356,149 | β | |
hussmanfitness.org | hussmanfitness.org | 90% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for CrossFit
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Wellness & Preventive Health
3 companies that operate in the same segment as CrossFit (Wellness & Preventive Health) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Operator of fitness chain | 1992 | Newington, United States | USD 1.32 B | 3,810 | ||
Chain of fitness centers | 2003 | West Jordan, Utah, United States | USD 200 M | USD 61.52 K |
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Related news about Crossfit
Complete news archive for CrossFit
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about CrossFit
CrossFit was founded in 2000 and raised its 1st funding round 17 years after it was founded.
CrossFit is headquartered in Boulder, United States. It is registered at Boulder, Colorado, United States.
CrossFit was established in 2000 in Boulder, United States, with Greg Glassman and Lauren Jenai listed as key figures. Operations are centered in the fitness industry, where a network of independently owned affiliates is managed worldwide. High-intensity functional training programs, incorporating elements like weightlifting, cardio, and gymnastics, are provided through these centers. Scalable workouts are designed for various fitness levels, supporting community-based exercise sessions.
CrossFit's top competitors include Planet Fitness, Crunch Fitness and LA Fitness.
CrossFit offers Workout of the Day, Level 1 Certificate Course, and CrossFit Games.
CrossFit has 3 investors. Key investors include Eric Roza, Berkshire Partners, and General Catalyst.
CrossFit operates through Cross Fitness Inc.
Yes. CrossFit was acquired by Berkshire Partners in June 2020.
The website of CrossFit receives about 1.5 million visits a month and ranks #43,725 among all websites worldwide.