About Crossrope
Crossrope is a Healthcare company based in Raleigh (United States) founded in 2012 by David Hunt, and was acquired by LinkedIn in August 2021. Crossrope is managed as an internet-first brand for cross ropes. It operates in the Healthcare and Consumer sectors. Crossrope has raised $4.5 million across 1 funding round from investors including LinkedIn and Lightspeed Venture Partners. Its chief executive, as recorded, is David Hunt. Its website crossrope.com draws about 213 thousand monthly visits. Crossrope offers products and services including AMP 2.0, Classic Weighted Jump Rope, and Ropeless Jump Rope. Its focus areas include Consumer Goods, Sports Equipment, Multi-Sports and HealthTech. Its legal entity is CROSSROPE LLC. Its competitors include Peloton, Wahoo Fitness and Echelon; 3 of its 3 listed competitors have raised funding.
Company details
Crossrope was established in 2012 by David Hunt in Raleigh, United States, and is led by him as founder and CEO. The company operates within the fitness equipment sector, with a focus on cross rope products distributed primarily through online channels. Operations emphasize direct-to-consumer sales, supported by the domain crossrope.com, and serve customers across the United States.
Products & Services of Crossrope
Crossrope offers a comprehensive portfolio of products and services, including AMP 2.0, Classic Weighted Jump Rope, and Ropeless Jump Rope.
Bluetooth-connected rope for interactive workouts and training programs.
Interchangeable ropes for building strength and cardio endurance.
Ropeless option for quiet workouts in tight spaces.
Apps and channels of Crossrope
Crossrope publishes 1 mobile app with over 100K+ downloads; its YouTube channel Crossrope Jump Ropes has 71.6K subscribers and 30 videos.
Videos from Crossrope
The most watched videos on Crossrope's YouTube channel, Crossrope Jump Ropes (71.6K subscribers). Click a video to play it here.
More on Crossrope Jump Ropes.
Funding Insights of Crossrope
Crossrope has successfully raised a total of $4.5M through 1 strategic funding round. The most recent funding activity was a Series A round of $4.5 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.5M
- Total Rounds 1
- Last Round Series A — $4.5M
- First Round $4.5M
(Apr 2019)
- Investors Count 1
All 1 funding rounds of Crossrope with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $4.5M | Series A | – | Lightspeed Venture Partners | – |
2 investors in total: 2 institutional.
Investors in Crossrope
Crossrope has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include LinkedIn and Lightspeed Venture Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
Professional networking, job recruitment, and career tools are provided. | 2003 | linkedin.com | Sunnyvale, United States |
Investor details for Crossrope
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Crossrope
11 people are tracked at Crossrope (6 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
David Hunt | Founder/ CEO | Leadership |
Juan Perdomo | Senior Director Of Operations | Leadership |
Srdjan Popovic | Chief Marketing Officer | Leadership |
Brad Rubin | Head Of Product | Leadership |
Brooke Ernst | Creative Director | Leadership |
Diane Sutliff Dennis | Chief Financial Officer | Leadership |
Danica Dalao | Senior Social Media Manager | Team |
Andy Lam | Senior Digital Marketing Manager | Team |
Natassya Lu | Creative Strategist | Team |
Joanie Geckler | Sales And Partnership Coordinator | Team |
Paige Kelloway | Senior Human Resources Manager | Team |
Complete people profiles for Crossrope
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Crossrope
3 dated milestones of Crossrope across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Crossrope is founded.
- Funding First funding round of $4.5M.
- Exit Acquired by LinkedIn.
Competitors of Crossrope
Crossrope has 3 listed competitors in our database, 3 of them funded. They include Peloton, Wahoo Fitness and Echelon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| onepeloton.com | 2011 | New York, United States | $995.53M | 7,144 | Smart fitness equipment and streaming platforms are provided. | |
| wahoofitness.com | 2010 | Atlanta, United States | $950,000 | 232 | Fitness equipment is offered via an online platform. | |
| echelonfit.com | 2017 | Chattanooga, United States | $65M | Smart indoor exercise bikes and live training classes are provided. |
Detailed competitors of Crossrope
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Crossrope
The website of Crossrope (crossrope.com) receives about 213.5K visits a month and ranks #170,422 among all websites worldwide, #5,393 in Nutrition Diets and Fitness.
- Monthly visits213.5K
▼ 7% vs previous month
- Unique visitors97.8K
per month
- Global rank#170,422
among all websites
- Category rank#5,393
Health · Nutrition Diets and Fitness
- Bounce rate39%
- Pages per visit3.5
- Average visit1 min 34 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Crossrope. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
healthyliving.azcentral.com | healthyliving.azcentral.com | 100% | – | ||
| roguefitness.com | 86% | 3M | #19,645 | View details | |
| transparentlabs.com | 83% | 680.7K | #43,996 | View details | |
stewsmithfitness.com | stewsmithfitness.com | 83% | #781,742 | – | |
| tigerfitness.com | 83% | #326,643 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for Crossrope
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fitness & Wellness Platforms
3 companies that operate in the same segment as Crossrope (Fitness & Wellness Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Smart fitness equipment and streaming platforms are provided. | 2011 | New York, New York, United States | USD 995.53 M | USD 2.45 B | 2,894 | |
Fitness class memberships are offered across various gyms and studios. | 2013 | New York, New York, United States | USD 550 M | 969 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Crossrope
Complete news archive for Crossrope
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Crossrope
Crossrope was founded in 2012 and raised its 1st funding round 7 years after it was founded.
Crossrope is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
David Hunt is the CEO of Crossrope, as recorded in our data. They have also founded this company.
Crossrope is a funded company, having raised a total of $4.5M across 1 funding round to date. The company's 1st funding round was a Series A of $4.5M, raised on Apr 2019.
Crossrope was established in 2012 by David Hunt in Raleigh, United States, and is led by him as founder and CEO. The company operates within the fitness equipment sector, with a focus on cross rope products distributed primarily through online channels. Operations emphasize direct-to-consumer sales, supported by the domain crossrope.com, and serve customers across the United States.
Crossrope's top competitors include Peloton, Wahoo Fitness and Echelon.
Crossrope offers AMP 2.0, Classic Weighted Jump Rope, and Ropeless Jump Rope.
Crossrope has 2 investors. Key investors include LinkedIn, and Lightspeed Venture Partners.
Crossrope operates through Crossrope Llc.
Yes. Crossrope was acquired by LinkedIn in August 2021.
Yes. Crossrope publishes Jump Rope Training | Crossrope, with over 100,000 downloads.
The website of Crossrope receives about 213 thousand visits a month and ranks #170,422 among all websites worldwide.

