About CustomMade
CustomMade is a company based in Cambridge (United States) founded in 2009. It operates as a Direct-to-Consumer (D2C). CustomMade has raised $27.66 million across 6 funding rounds from investors including Atlas Venture, Schooner Capital and Next View Partners. The company has 33 employees as of December 31, 2024. CustomMade offers products and services including Engagement Rings, Wedding Bands, and Fine Jewelry. CustomMade operates in a competitive market with competitors including Wove Made, Gemvara, Alexis Russell, Klase and Tangerine Jewelry Shop, among others.
- Headquarter Cambridge, United States
- Employees 33 as on 31 Dec, 2024
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Custommade, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$27.66 M (USD)
in 6 rounds
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Latest Funding Round
$2.21 M (USD), Series C
Dec 15, 2025
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Investors
Atlas Venture
& 8 more
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Employee Count
33
as on Dec 31, 2024
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Products & Services of CustomMade
CustomMade offers a comprehensive portfolio of products and services, including Engagement Rings, Wedding Bands, and Fine Jewelry. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Custom engagement rings are designed to client specifications.
Wedding bands are crafted for personalized wedding ceremonies.
Various fine jewelry pieces are created for customers.
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Funding Insights of CustomMade
CustomMade has successfully raised a total of $27.66M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $2.21 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series C — $2.2M
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First Round
First Round
(09 Jun 2010)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Series C - CustomMade | Valuation |
investors |
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| Sep, 2017 | Amount | Series C - CustomMade | Valuation |
investors |
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| Jun, 2013 | Amount | Series C - CustomMade | Valuation | Atlas Venture , Google Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in CustomMade
CustomMade has secured backing from 9 investors, including venture fund investors. Prominent investors backing the company include Atlas Venture, Schooner Capital and Next View Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital firm investing in life science and biotechnology sectors
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Founded Year | Domain | Location | |
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Private equity investments are directed across multiple sectors.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by CustomMade
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - CustomMade
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Custommade Comparisons
Competitors of CustomMade
CustomMade operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Wove Made, Gemvara, Alexis Russell, Klase and Tangerine Jewelry Shop, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Customized fast-fashion jewelry is offered online for special occasions.
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| domain | founded_year | HQ Location |
Custom fine jewelry is crafted and sold online.
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| domain | founded_year | HQ Location |
Customized precious jewelry is provided through an online platform.
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| domain | founded_year | HQ Location |
Online store selling customized necklaces, earrings, rings, and anklets directly to consumers.
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| domain | founded_year | HQ Location |
Runs a direct-to-consumer brand specializing in multi-category handcrafted precious jewelry.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Custommade
Frequently Asked Questions about CustomMade
When was CustomMade founded?
CustomMade was founded in 2009 and raised its 1st funding round 1 year after it was founded.
Where is CustomMade located?
CustomMade is headquartered in Cambridge, United States. It is registered at Cambridge, Massachusetts, United States.
Is CustomMade a funded company?
CustomMade is a funded company, having raised a total of $27.66M across 6 funding rounds to date. The company's 1st funding round was a Series C of $18M, raised on Jun 09, 2010.
How many employees does CustomMade have?
As of Dec 31, 2024, the latest employee count at CustomMade is 33.
What does CustomMade do?
CustomMade is engaged in the design and creation of personalized jewelry, specializing in engagement rings, wedding bands, and other fine jewelry pieces. Services are provided directly to consumers, focusing on bespoke solutions tailored to individual preferences. Various gemstones and metals are utilized to meet diverse style needs across the jewelry sector.
Who are the top competitors of CustomMade?
CustomMade's top competitors include Wove Made, Gemvara and Alexis Russell.
What products or services does CustomMade offer?
CustomMade offers Engagement Rings, Wedding Bands, and Fine Jewelry.
Who are CustomMade's investors?
CustomMade has 9 investors. Key investors include Atlas Venture, Schooner Capital, Next View Partners, First Round Capital, and Google Ventures.
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