About CUUP
CUUP is a company based in New York (United States) founded in 2018 by Abby Morgan and Kearnon O'Molony was acquired by FULLBEAUTY Brands in July 2023.. CUUP has raised $18 million across 3 funding rounds from investors including Bullish, Lerer Hippeau and FULLBEAUTY Brands. CUUP operates in a competitive market with competitors including Adore Me, ThirdLove, Skims, MeUndies and True&Co., among others.
- Headquarter New York, United States
- Founders Abby Morgan, Kearnon O'Molony
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Sectors
Retail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$18 M (USD)
in 3 rounds
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Latest Funding Round
$2 M (USD), Series A
Apr 07, 2023
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Investors
Bullish
& 5 more
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Employee Count
Employee Count
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Acquired by
FULLBEAUTY Brands
(Jul 20, 2023)
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Funding Insights of CUUP
CUUP has successfully raised a total of $18M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series A — $2.0M
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First Round
First Round
(02 Jan 2020)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2023 | Amount | Series A - CUUP | Valuation |
investors |
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| Nov, 2022 | Amount | Series A - CUUP | Valuation |
investors |
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| Jan, 2020 | Amount | Series A - CUUP | Valuation | Insight Partners |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in CUUP
CUUP has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Bullish, Lerer Hippeau and FULLBEAUTY Brands. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment firm scaling software and technology companies from early to late stages.
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Founded Year | Domain | Location | |
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Early-stage investments are directed toward tech startups by Forerunner Ventures.
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Founded Year | Domain | Location | |
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Venture capital firm focused on early-stage startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by CUUP
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - CUUP
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Cuup Comparisons
Competitors of CUUP
CUUP operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adore Me, ThirdLove, Skims, MeUndies and True&Co., among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Women's intimates are provided through an internet-first, vertically integrated model.
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| domain | founded_year | HQ Location |
Internet-first brand of innerwear for women
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| domain | founded_year | HQ Location |
Internet-first brand offers inner wears for men and woman
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| domain | founded_year | HQ Location |
Internet-first brand of inner wear for both men and women
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| domain | founded_year | HQ Location |
Online bra fitting and shopping are enabled via proprietary technology.
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| domain | founded_year | HQ Location |
Internet first brand of innerwear for men and women
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Cuup
Frequently Asked Questions about CUUP
When was CUUP founded?
CUUP was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Where is CUUP located?
CUUP is headquartered in New York, United States. It is registered at New York, New York, United States.
Is CUUP a funded company?
CUUP is a funded company, having raised a total of $18M across 3 funding rounds to date. The company's 1st funding round was a Series A of $11M, raised on Jan 02, 2020.
What does CUUP do?
CUUP was established in 2018 in New York, United States, as an internet-first brand focused on womens innerwear. Operations are centered on direct-to-consumer sales through its e-commerce platform at shopcuup.com. The company is led by co-founder Abby Morgan and founder Kearnon OMolony. Products are designed and distributed within the apparel sector, targeting the U.S. market with an emphasis on accessibility and fit for modern women.
Who are CUUP's investors?
CUUP has 6 investors. Key investors include Bullish, Lerer Hippeau, FULLBEAUTY Brands, Insight Partners, and Forerunner Ventures.
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