About CUUP
CUUP is a company based in New York (United States) founded in 2018 by Abby Morgan and Kearnon O'Molony was acquired by FULLBEAUTY Brands in July 2023. CUUP has raised $18 million across 3 funding rounds from investors including Bullish, Lerer Hippeau and FULLBEAUTY Brands. CUUP operates in a competitive market with competitors including Adore Me, ThirdLove, Skims, MeUndies and True&Co, among others.
- Headquarter New York, United States
- Founders Abby Morgan, Kearnon O'Molony
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Sectors
Retail
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Email
Locked
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Phone
Locked
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Website
Locked
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Social
Locked
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$18 M (USD)
in 3 rounds
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Latest Funding Round
$2 M (USD), Series A
Apr 07, 2023
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Investors
Bullish
& 5 more
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Employee Count
Not available
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Acquired by
FULLBEAUTY Brands
(Jul 20, 2023)
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People of CUUP
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Funding Insights of CUUP
CUUP has successfully raised a total of $18M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in CUUP
CUUP has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Bullish, Lerer Hippeau and FULLBEAUTY Brands.
| Investor | Description | Founded Year | Domain | Location |
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Investment firm scaling software and technology companies from early to late stages.
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Early-stage investments are directed toward tech startups by Forerunner Ventures.
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Venture capital firm focused on early-stage startups
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Investor details for CUUP
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Investments & Acquisitions by CUUP
Investment portfolio details for CUUP
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Financial Statements - CUUP
Detailed financials for CUUP
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Cuup Comparisons
Peer comparison for CUUP
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Competitors of CUUP
CUUP operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adore Me, ThirdLove, Skims, MeUndies and True&Co., among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Women's intimates are provided through an internet-first, vertically integrated model.
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Internet-first brand of innerwear for women
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Internet-first brand offers inner wears for men and woman
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Internet-first brand of inner wear for both men and women
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| Locked | Locked | Locked |
Online bra fitting and shopping are enabled via proprietary technology.
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Internet first brand of innerwear for men and women
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Detailed competitors of CUUP
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Latest news on Cuup
Complete news archive for CUUP
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Frequently Asked Questions about CUUP
CUUP was founded in 2018 and raised its 1st funding round 2 years after it was founded.
CUUP is headquartered in New York, United States. It is registered at New York, New York, United States.
CUUP is a funded company, having raised a total of $18M across 3 funding rounds to date.
CUUP was established in 2018 in New York, United States, as an internet-first brand focused on womens innerwear. Operations are centered on direct-to-consumer sales through its e-commerce platform at shopcuup.com. The company is led by co-founder Abby Morgan and founder Kearnon OMolony. Products are designed and distributed within the apparel sector, targeting the U.S. market with an emphasis on accessibility and fit for modern women.
CUUP has 6 investors. Key investors include Bullish, Lerer Hippeau, FULLBEAUTY Brands, Insight Partners, and Forerunner Ventures.