About CUUP
CUUP is a company based in New York (United States) founded in 2018 by Abby Morgan and Kearnon O'Molony was acquired by FULLBEAUTY Brands in July 2023. CUUP has raised $18 million across 3 funding rounds from investors including Bullish, Lerer Hippeau and FULLBEAUTY Brands. CUUP operates in a competitive market with competitors including Adore Me, ThirdLove, Skims, MeUndies and True&Co, among others.
- Headquarter New York, United States
- Founders Abby Morgan, Kearnon O'Molony
- SectorsRetail
- Email••••••••
- Website shopcuup.com
- Social LinkedIn X Facebook
- Acquired by FULLBEAUTY Brands (Jul 2023)
- Total Equity Funding$18M (USD)
in 3 rounds
- Latest Funding Round$2M (USD), Series A
Apr 2023
- InvestorsBullish
& 5 more
- Acquired byFULLBEAUTY Brands
(Jul 2023)
Funding Insights of CUUP
CUUP has successfully raised a total of $18M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in April 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18M
- Total Rounds 3
- Last Round Series A — $2M
- First Round $11M
(Jan 2020)
- Investors Count 5
All 3 funding rounds of CUUP with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2023 | $2M | Series A | – | – | – |
| Nov 2022 | $5M | Series A | – | – | – |
| Jan 2020 | $11M | Series A | – | Insight Partners |
6 investors in total: 6 institutional.
Investors in CUUP
CUUP has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Bullish, Lerer Hippeau and FULLBEAUTY Brands.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Early-stage investments are directed toward tech startups by Forerunner Ventures. | – | forerunnerventures.com | San Francisco, United States | |
Venture capital firm focused on early-stage startups | – | globalfounderscapital.com | Berlin, Germany | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Bullish is recognized as a marketing operating partner focused on brand development. | 2010 | bullish.co | New York, United States | |
A company focused on plus-size and big & tall apparel. | 1901 | fbbrands.com | New York, United States |
Investor details for CUUP
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of CUUP
13 people are tracked at CUUP (8 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Abby Morgan | Co-Founder | Leadership |
Kearnon O'Molony | Founder | Leadership |
Alex Pappalardi | VP, Finance | Leadership |
Chrisden Ferrari | EVP, Head of Product, Design and Merchandising | Leadership |
Kelsey Foy | Director Of Ecommerce | Leadership |
Kelsey Hendricks | Director Of Technical Design | Leadership |
Elizabeth Brody | Vice President Of Planning | Leadership |
Yesenia Torres | Vice President Of Design & Creative | Leadership |
Rachel Infante Finkelstein | Graphic Design Manager | Team |
Gul Melisa Cagar | Senior Product Development Manager | Team |
Kathryn Correia | Ecommerce Manager | Team |
Kerry Flynn | Assistant Merchant II | Team |
Olivia Kenney | Senior Creative Producer | Team |
Complete people profiles for CUUP
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of CUUP
4 dated milestones of CUUP across 5 years, from founding to its latest funding, stage changes and deals.
- Founded CUUP is founded.
- Funding First funding round of $11.0M.
- Funding Latest funding round, Series A, of $2.0M.
- Exit Acquired by FULLBEAUTY Brands.
Competitors of CUUP
CUUP operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Adore Me, ThirdLove, Skims, MeUndies and True&Co., among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| adoreme.com | 2011 | New York, United States | $11.5M | 167 | Women's intimates are provided through an internet-first, vertically integrated model. | |
| thirdlove.com | 2012 | San Francisco, United States | $98.6M | 146 | Internet-first brand of innerwear for women | |
| skims.com | 2019 | Culver, United States | $664M | 159 | Internet-first brand offers inner wears for men and woman | |
| meundies.com | 2010 | Los Angeles, United States | $47.17M | 82 | Internet-first brand of inner wear for both men and women | |
| trueandco.com | 2012 | San Francisco, United States | $6M | – | Online bra fitting and shopping are enabled via proprietary technology. | |
| savagex.com | 2017 | El Segundo, United States | $290M | – | Internet first brand of innerwear for men and women | |
| spanx.com | 2000 | Atlanta, United States | – | 187 | Internet first brand offering apparel wear for women | |
| honeylove.com | 2002 | San Francisco, United States | $13.15M | 4 | Women's inner-wear is provided online by Honeylove brand. | |
| wearpepper.com | 2017 | Denver, United States | $2.1M | 30 | Eco-friendly innerwear for women is provided through an online platform. |
Detailed competitors of CUUP
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of CUUP
The website of CUUP (shopcuup.com) receives about 167K visits a month.
- Monthly visits167K
▲ 4.4% vs previous month
Websites whose visitors overlap most with CUUP. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| skims.com | 100% | 9.9M | #3,598 | View details | |
| thirdlove.com | 91% | 920.2K | #37,934 | View details | |
| negativeunderwear.com | 90% | 824.1K | #33,597 | View details | |
brasizecalculator.com | brasizecalculator.com | 89% | – | #9,665,441 | – |
| quince.com | 88% | 51.6M | #583 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for CUUP
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Cuup
Complete news archive for CUUP
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to CUUP
10 companies that operate in the same segment as CUUP (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about CUUP
CUUP was founded in 2018 and raised its 1st funding round 2 years after it was founded.
CUUP is headquartered in New York, United States. It is registered at New York, New York, United States.
CUUP is a funded company, having raised a total of $18M across 3 funding rounds to date. The company's 1st funding round was a Series A of $11M, raised on Jan 2020.
CUUP was established in 2018 in New York, United States, as an internet-first brand focused on womens innerwear. Operations are centered on direct-to-consumer sales through its e-commerce platform at shopcuup.com. The company is led by co-founder Abby Morgan and founder Kearnon OMolony. Products are designed and distributed within the apparel sector, targeting the U.S. market with an emphasis on accessibility and fit for modern women.
CUUP has 6 investors. Key investors include Bullish, Lerer Hippeau, FULLBEAUTY Brands, Insight Partners, and Forerunner Ventures.
Yes. CUUP was acquired by FULLBEAUTY Brands in July 2023.
The website of CUUP receives about 167 thousand visits a month.