About Daana
Daana is a Retail company based in Hyderabad (India) founded in 2014. It operates as an online farm-to-table organic staples. Daana has raised $89.53 thousand across 1 funding round from investors including Mahesh Murthy and Mohd Azam Khan. Daana was last valued at $382.35 thousand in June 2018. Its Indian entity Daana Farmers Network Private Limited reported revenue of ₹6.56 Cr. Daana offers products and services including Organic Sesame Oil, Organic Coconut Oil, Organic Mustard Oil, Organic Safflower Oil, and Organic Groundnut Oil. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include JoybyNature, TrulyDesi, Kedia Organic Agro Product, Organic Kitchen and Ruralbasket and 2 more; 4 of its 7 listed competitors have raised funding.
Company details
Daana was founded in 2014 in Hyderabad, India, within the organic food sector. Farm-to-table organic staples are supplied directly to consumers via an online platform, with bulk purchasing options provided. Produce quality is verified personally, and no chemicals are used in cultivation. Deliveries occur after 8 PM to minimize traffic disruptions. Expansion into handlooms and eco-friendly products is anticipated based on founder statements.
- Headquarters Hyderabad, India
- SectorsRetail
- Website daana.in
- Social X Facebook
- Legal Name Daana Farmers Network Private Limited
- Date of Incorporation 25 Apr, 2017
- Jurisdiction Hyderabad, Telangana, India
- Annual Revenue₹6.56 Cr
FY 2025 · +84% YoY
- Net Profit₹9.1 Lakh
FY 2025 · 1% margin
- EBITDA₹9.5 Lakh
FY 2025 · 1% margin
- Total Equity Funding$89.53K (USD)
in 1 rounds
- Latest Funding Round$89.53K (USD), Angel Round
Jun 2018
Associated legal entities of Daana
Daana operates through Daana Farmers Network Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Daana Farmers Network Private Limited CIN U72900TG2017PTC116754 | Active | 25 Apr 2017 | Hyderabad, Telangana | ₹6.6 Cr | – | 2 | View details |
Products & Services of Daana
Daana offers a comprehensive portfolio of products and services, including Organic Sesame Oil, Organic Coconut Oil, Organic Mustard Oil, Organic Safflower Oil, and Organic Groundnut Oil.
Cold-pressed oil from single-origin farms in Mysuru.
Raw oil extracted traditionally from Karnataka farms.
Cold-pressed oil sourced from organic farms in Korwar.
Oil made via traditional methods from Gadag farms.
Cold-pressed oil from rain-fed farms in Havanur.
Oil from organic farms in Bedharahalli village.
Funding Insights of Daana
Daana has successfully raised a total of $89.53K through 1 strategic funding round. The most recent funding activity was a Angel Round of $89.53 thousand completed in June 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $89,528
- Total Rounds 1
- Last Round Angel Round — $89,528
- First Round $89,528
(Jun 2018)
- Investors Count 2
All 1 funding rounds of Daana with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2018 | $89,528 | Angel Round | $382,346 | Mahesh Murthy |
Last known valuation $382,346 (Jun 2018). 2 investors in total: 0 institutional and 2 angel.
Investors in Daana
Daana has secured backing from 2 investors, including angel investors. Prominent investors backing the company include Mahesh Murthy and Mohd Azam Khan.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
MM Mahesh Murthy | Veteran entrepreneur, angel investor, and founder of Pinstorm and Seedfund. | – | unknown_effbffc3480947108 | - |
MA Mohd Azam Khan | Angel investor and entrepreneur, focusing on tech startups in India. | – | unknown_de815ce60f4645e1b | - |
Investor details for Daana
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Daana Farmers Network Private Limited (Daana)
Daana Farmers Network Private Limited is the primary company behind Daana. The board of Daana Farmers Network Private Limited currently have 2 directors; the longest-serving is Ashhar Farhan, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashhar Farhan DIN 02731272 | Director | 25 Apr 2017 | 9 yrs 5 mo | Daana Farmers Network Private Limited |
| Sujatha Ramni DIN 05345402 | Director | 25 Apr 2017 | 9 yrs 5 mo | Daana Farmers Network Private Limited |
Financials of Daana
Figures of Daana Farmers Network Private Limited, the primary company behind Daana, for FY 2025. Revenue was ₹6.56 Cr (+84% year on year). Net profit was ₹9.1 Lakh (1% margin). EBITDA was ₹9.5 Lakh (1% margin). Revenue has grown at a compounded annual rate of +26% over three years and +29% over five years.
- ₹6.56 CrRevenue · FY 2025 · +84% YoY
- ₹9.1 LakhNet profit · 1% margin
- ₹9.5 LakhEBITDA · 1% margin
- ₹7.5 LakhPaid-up capital
- +26%Revenue CAGR, 3 years
- +29%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Daana Farmers Network Private Limited are on its company page.
Detailed financial statements for Daana
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Daana
2 dated milestones of Daana across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Daana is founded.
- Funding First funding round of $90K.
Competitors of Daana
Daana has 7 listed competitors in our database, 4 of them funded. They include JoybyNature, TrulyDesi, Kedia Organic Agro Product, Organic Kitchen and Ruralbasket, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| joybynature.com | 2013 | Delhi, India | $1M | 22 | Organic and natural lifestyle products are retailed online. | |
| trulydesi.in | 2018 | Pune, India | $239,083 | – | Farm-fresh Gir cow milk and dairy products are provided. | |
| kediaorganic.com | 1990 | Kalyan, India | – | – | Sells organic groceries, oils, dairy, and farm-fresh products online. | |
| okindia.com | 2020 | Gurugram, India | $1.2M | 22 | Internet first brand of organic grocery products | |
| ruralbasket.com | 2018 | Tirunelveli, India | $67,702 | – | Online platform delivery grocery items from farm to home | |
| clikgreen.com | 2017 | Jaipur, India | – | 49 | Manages an e-commerce store specializing in natural and organic products. | |
| greenobazaar.com | 2015 | Ahmedabad, India | – | – | Organic products across multiple categories are retailed online by GreenOBazaar. |
Detailed competitors of Daana
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Daana
The website of Daana (daana.in) receives about 2.9K visits a month.
- Monthly visits2.9K
▲ 51.1% vs previous month
Top companies in Food & Grocery Retail
10 companies that operate in the same segment as Daana (Food & Grocery Retail), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.5 B | USD 10.72 B | 80,579 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.62 B | USD 2.46 B | 4,488 | |
Meal recipe kits are delivered through a weekly subscription service. | 2011 | Berlin, Berlin, Germany | USD 367.28 M | USD 1.51 B | 17,595 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | 15,437 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | – | 11,913 | |
Multi-category products are delivered quickly through an online platform. | 2020 | Bengaluru, Karnataka, India | USD 2.35 B | USD 344.05 K | 40,578 | |
Organic groceries are offered through an online membership platform. | 2013 | Los Angeles, California, United States | USD 332.18 M | – | – | |
Online marketplace platform offering multi-category grocery products | 2012 | San Francisco, California, United States | USD 2.93 B | USD 3.74 B | 25,408 | |
Platform offering food and grocery delivery services | 2013 | London, England, United Kingdom | USD 2.95 B | USD 2.59 B | 11,488 |
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Frequently Asked Questions about Daana
Daana was founded in 2014 and raised its 1st funding round 4 years after it was founded.
Daana is headquartered in Hyderabad, India. It is registered at Hyderabad, Telangana, India.
Daana is a funded company, having raised a total of $89.53K across 1 funding round to date. The company's 1st funding round was a Angel Round of $89.53K, raised on Jun 2018.
The primary company behind Daana, Daana Farmers Network Private Limited, reported revenue of ₹6.56 Cr for FY 2025, up 84% year on year.
Daana was founded in 2014 in Hyderabad, India, within the organic food sector. Farm-to-table organic staples are supplied directly to consumers via an online platform, with bulk purchasing options provided. Produce quality is verified personally, and no chemicals are used in cultivation. Deliveries occur after 8 PM to minimize traffic disruptions. Expansion into handlooms and eco-friendly products is anticipated based on founder statements.
Daana's top competitors include JoybyNature, Organic Kitchen and TrulyDesi.
Daana offers Organic Sesame Oil, Organic Coconut Oil, Organic Mustard Oil, Organic Safflower Oil, and 2 more products and services.
Daana has 2 investors. Key investors include Mahesh Murthy, and Mohd Azam Khan.
The valuation of Daana is $382.35K as of Jun 2018.
Daana operates through Daana Farmers Network Private Limited.
The legal entities of Daana currently have 2 directors, including Ashhar Farhan, Sujatha Ramni.