About DanAds
DanAds is a company based in Malmo (Sweden) founded in 2013 by Marco Alvera and Istvan Beres.. DanAds has raised $7.4 million across 4 funding rounds from investors including European Investment Bank, Wellstreet and Hugo Stenbeck. DanAds has completed 1 acquisition, including DanAds. DanAds offers products and services including Self-Serve Platform, Creative Builder, DSP, and Analytics Tool. DanAds operates in a competitive market with competitors including Criteo, NextRoll, RhythmOne, Mediaocean and Viewbix, among others.
- Headquarter Malmo, Sweden
- Founders Marco Alvera, Istvan Beres
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$7.4 M (USD)
in 4 rounds
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Latest Funding Round
$24.76 M (USD), Debt – Venture
Jul 02, 2025
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Investors
European Investment Bank
& 7 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Products & Services of DanAds
DanAds offers a comprehensive portfolio of products and services, including Self-Serve Platform, Creative Builder, DSP, and Analytics Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automates ad sales and operations for publishers to manage inventory efficiently
Enables advertisers to create native ads using customizable templates
Facilitates controlled access to ad inventory for external parties
Provides real-time reports on campaign performance and user interactions
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Funding Insights of DanAds
DanAds has successfully raised a total of $7.4M across 4 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $24.76 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Debt – Venture — $24.8M
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First Round
First Round
(07 Mar 2016)
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2025 | Amount | Debt – Venture - DanAds | Valuation |
investors |
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| Apr, 2021 | Amount | Series A - DanAds | Valuation | Wellstreet | |
| Jan, 2018 | Amount | Seed - DanAds | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in DanAds
DanAds has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include European Investment Bank, Wellstreet and Hugo Stenbeck. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Wellstreet is engaged in early stage investments in Nordic tech startups.
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Founded Year | Domain | Location | |
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Early-stage entrepreneurs are supported by providing venture capital.
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Multiple sectors are invested in by corporate-backed Almi Invest.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by DanAds
DanAds has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DanAds. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Influencer marketing services are provided by Backbone Consulting in Sweden.
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - DanAds
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Danads Comparisons
Competitors of DanAds
DanAds operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, RhythmOne, Mediaocean and Viewbix, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
AI-driven ad campaigns are managed for personalization and optimization.
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| domain | founded_year | HQ Location |
Provider of data-driven marketing technology for B2B and D2C businesses
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| domain | founded_year | HQ Location |
Audiences are connected to brands via cross-screen video advertising.
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| domain | founded_year | HQ Location |
Advertising software and integration services are provided for enterprises.
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| domain | founded_year | HQ Location |
Interactive apps are integrated into videos to boost engagement.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Danads
Frequently Asked Questions about DanAds
When was DanAds founded?
DanAds was founded in 2013 and raised its 1st funding round 3 years after it was founded.
Where is DanAds located?
DanAds is headquartered in Malmo, Sweden.
Who is the current CEO of DanAds?
Marco Alvera is the current CEO of DanAds. They have also founded this company.
Is DanAds a funded company?
DanAds is a funded company, having raised a total of $7.4M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Mar 07, 2016.
What does DanAds do?
DanAds was founded in 2013 in Malmo, Sweden, as a platform in the digital advertising sector. White-label self-serve solutions are offered for web, mobile, and print media. Integration is enabled with publishers ad servers, CRMs, and payment systems. Advertisers are supported in creating online banners and print ads, booking campaigns across channels, and handling payments. Partnerships are maintained with organizations including BD News24, Sigma Software, Cxense, and Finansavisen.
Who are the top competitors of DanAds?
DanAds's top competitors include Criteo, NextRoll and Mediaocean.
What products or services does DanAds offer?
DanAds offers Self-Serve Platform, Creative Builder, DSP, and Analytics Tool.
How many acquisitions has DanAds made?
DanAds has made 1 acquisition, including DanAds.
Who are DanAds's investors?
DanAds has 8 investors. Key investors include European Investment Bank, Wellstreet, Hugo Stenbeck, Jonas Sjögren, and Johan Andersson.