About DanAds
DanAds is a company based in Malmo (Sweden) founded in 2013 by Marco Alvera and Istvan Beres. DanAds has raised $7.4 million across 4 funding rounds from investors including European Investment Bank, Wellstreet and Hugo Stenbeck. DanAds has completed 1 acquisition, including DanAds. DanAds offers products and services including Self-Serve Platform, Creative Builder, DSP, and Analytics Tool. DanAds operates in a competitive market with competitors including Criteo, NextRoll, RhythmOne, Mediaocean and Viewbix, among others.
- Headquarter Malmo, Sweden
- Founders Marco Alvera, Istvan Beres
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Sectors
Media & Entertainment
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Email
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
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EBITDA
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Total Equity Funding
$7.4 M (USD)
in 4 rounds
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Latest Funding Round
$24.76 M (USD), Debt – Venture
Jul 02, 2025
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Investors
European Investment Bank
& 7 more
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Employee Count
Not available
- Investments & Acquisitions
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Products & Services of DanAds
DanAds offers a comprehensive portfolio of products and services, including Self-Serve Platform, Creative Builder, DSP, and Analytics Tool.
Automates ad sales and operations for publishers to manage inventory efficiently
Enables advertisers to create native ads using customizable templates
Facilitates controlled access to ad inventory for external parties
Provides real-time reports on campaign performance and user interactions
People of DanAds
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Funding Insights of DanAds
DanAds has successfully raised a total of $7.4M across 4 strategic funding rounds. The most recent funding activity was a Debt – Venture round of $24.76 million completed in July 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in DanAds
DanAds has secured backing from 8 investors, including venture fund and angel investors. Prominent investors backing the company include European Investment Bank, Wellstreet and Hugo Stenbeck.
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Wellstreet is engaged in early stage investments in Nordic tech startups.
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Early-stage entrepreneurs are supported by providing venture capital.
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Multiple sectors are invested in by corporate-backed Almi Invest.
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Investor details for DanAds
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Verified entity values are shown only after access is granted.
Investments & Acquisitions by DanAds
DanAds has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include DanAds.
Investment portfolio details for DanAds
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
- Portfolio identities
- Transaction dates
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Influencer marketing services are provided by Backbone Consulting in Sweden.
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Complete acquisition details for DanAds
Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.
- Transaction dates
- Acquired stakes
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- Domains and locations
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Financial Statements - DanAds
Detailed financials for DanAds
Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.
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Danads Comparisons
Peer comparison for DanAds
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Competitors of DanAds
DanAds operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Criteo, NextRoll, RhythmOne, Mediaocean and Viewbix, among others.
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AI-driven ad campaigns are managed for personalization and optimization.
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Provider of data-driven marketing technology for B2B and D2C businesses
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Audiences are connected to brands via cross-screen video advertising.
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Advertising software and integration services are provided for enterprises.
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Interactive apps are integrated into videos to boost engagement.
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Detailed competitors of DanAds
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Latest news on Danads
Complete news archive for DanAds
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Frequently Asked Questions about DanAds
DanAds was founded in 2013 and raised its 1st funding round 3 years after it was founded.
DanAds is headquartered in Malmo, Sweden.
Marco Alvera is the current CEO of DanAds. They have also founded this company.
DanAds is a funded company, having raised a total of $7.4M across 4 funding rounds to date.
DanAds was founded in 2013 in Malmo, Sweden, as a platform in the digital advertising sector. White-label self-serve solutions are offered for web, mobile, and print media. Integration is enabled with publishers ad servers, CRMs, and payment systems. Advertisers are supported in creating online banners and print ads, booking campaigns across channels, and handling payments. Partnerships are maintained with organizations including BD News24, Sigma Software, Cxense, and Finansavisen.
DanAds's top competitors include Criteo, NextRoll and Mediaocean.
DanAds offers Self-Serve Platform, Creative Builder, DSP, and Analytics Tool.
DanAds has made 1 acquisition, including DanAds.
DanAds has 8 investors. Key investors include European Investment Bank, Wellstreet, Hugo Stenbeck, Jonas Sjögren, and Johan Andersson.