About DataSong
DataSong is a Media & Entertainment company based in San Francisco (United States) founded in 2003, and was acquired by MarketShare in April 2015. Customer Insights for Modern Marketers. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Analytics and Ad Analytics Suite. Its competitors include 4C Insights, data.ai and TapClicks; 3 of its 3 listed competitors have raised funding.
Company details
DataSong was founded in 2003 in San Francisco, United States, and operates in the retail analytics sector. Custom big data applications are developed to support business growth for retail organizations. Marketing effectiveness tools are offered to omnichannel retailers for channel spend optimization, customer targeting improvements, and revenue attribution. The company, formerly UpStream, was acquired by MarketShare in April 2015.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website datasong.com
- Social LinkedIn X Facebook
- Acquired by MarketShare (Apr 2015)
- Investors
- Acquired byMarketShare
(Apr 2015)
Investors in DataSong
DataSong has secured backing from 1 investor. Prominent investors backing the company include MarketShare.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Predictive analytics for marketing optimization and business decisions are provided. | 2005 | marketshare.com | Los Angeles, United States |
Investor details for DataSong
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Timeline of DataSong
2 dated milestones of DataSong across 12 years, from founding to its latest funding, stage changes and deals.
- Founded DataSong is founded.
- Exit Acquired by MarketShare.
Competitors of DataSong
DataSong has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and TapClicks.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| tapclicks.com | 2011 | San Jose, United States | $23.5M | 64 | Cloud based marketing management platform for businesses |
Detailed competitors of DataSong
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as DataSong (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about DataSong
DataSong was founded in 2003.
DataSong is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
DataSong was founded in 2003 in San Francisco, United States, and operates in the retail analytics sector. Custom big data applications are developed to support business growth for retail organizations. Marketing effectiveness tools are offered to omnichannel retailers for channel spend optimization, customer targeting improvements, and revenue attribution. The company, formerly UpStream, was acquired by MarketShare in April 2015.
DataSong's top competitors include 4C Insights, TapClicks and data.ai.
DataSong has 1 investor. Key investors include MarketShare.
Yes. DataSong was acquired by MarketShare in April 2015.