About MarketShare
MarketShare is a Technology company based in Los Angeles (United States) founded in 2005, and was acquired by Neustar in November 2015. Predictive analytics for marketing optimization and business decisions are provided. MarketShare has raised $124.1 million across 8 funding rounds from investors including Neustar, MarketingNPV and FTV Capital. MarketShare has completed 3 acquisitions, including DataSong, JovianDATA and MarketingNPV. Its focus areas include Enterprise Applications, Vertical Business Intelligence, Industry Agnostic and Sales and Marketing. Its competitors include 4C Insights, data.ai and Gong; 3 of its 3 listed competitors have raised funding.
Company details
MarketShare was founded in 2005 in Los Angeles, United States, as an analytics firm focused on the marketing technology sector. Cross-media attribution and optimization tools are delivered through the DecisionCloud platform, which integrates technology, data, modeling, and business intelligence to support decision-making processes. Operations extend to additional offices in San Francisco, New York, London, Tokyo, and Bangalore, serving global clients in business growth analytics.
- Headquarters Los Angeles, United States
- Stage Acquired
- SectorsTechnology
- Website marketshare.com
- Social LinkedIn X
- Acquired by Neustar (Nov 2015)
Funding Insights of MarketShare
MarketShare has successfully raised a total of $124.1M across 8 strategic funding rounds. The most recent funding activity was a Series D round of $8 million completed in April 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $124.1M
- Total Rounds 8
- Last Round Series D — $8M
- First Round $6.5M
(Jan 2009)
- Investors Count 2
All 8 funding rounds of MarketShare with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2015 | $8M | Series D | – | – | – |
| Dec 2014 | $10M | Series D | – | – | – |
| Apr 2013 | $38M | Series D | – | FTV Capital | |
| Feb 2012 | $3M | Series C | – | – | – |
| Sep 2011 | $5M | Series C | – | – | – |
| Apr 2011 | $32M | Series C | – | Elevation Partners | – |
| Sep 2010 | $21.6M | Series B | – | – | – |
| Jan 2009 | $6.5M | Series A | – | – | – |
4 investors in total: 4 institutional.
Investors in MarketShare
MarketShare has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Neustar, MarketingNPV and FTV Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investment firm | ftvcapital.com | San Francisco, United States | ||
Technology-focused private equity investments are conducted in the US. | elevation.com | Menlo Park, United States | ||
Predictive analytics and security solutions are delivered via cloud platform. | 1996 | home.neustar | Sterling, United States | |
Advertising services are provided by MarketingNPV in the marketing sector. | 2003 | marketingnpv.com | Princeton, United States |
Investor details for MarketShare
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by MarketShare
MarketShare has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include DataSong, JovianDATA and MarketingNPV.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Customer Insights for Modern Marketers | datasong.com | San Francisco, United States | 2003 | Apr 2015 | •••• | |
Advertising services are provided by MarketingNPV in the marketing sector. | marketingnpv.com | Princeton, United States | 2003 | Feb 2011 | •••• | |
Digital campaign data is analyzed for insights and analytics. | joviandata.com | San Jose, United States | 2008 | Aug 2010 | $8M |
Complete acquisition details for MarketShare
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of MarketShare
8 dated milestones of MarketShare across 10 years, from founding to its latest funding, stage changes and deals.
- Founded MarketShare is founded.
- Funding First funding round of $6.5M.
- Acquisition Acquires JovianDATA.
- Acquisition Acquires MarketingNPV.
- Exit Acquired by MarketingNPV.
- Acquisition Acquires DataSong.
- Funding Latest funding round, Series D, of $8.0M.
- Exit Acquired by Neustar.
Competitors of MarketShare
MarketShare has 3 listed competitors in our database, 3 of them funded. They include 4C Insights, data.ai and Gong.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| 4cinsights.com | 2011 | Chicago, United States | $31.7M | 282 | Cloud-based market intelligence is delivered across closed ecosystems. | |
| data.ai | 2010 | San Francisco, United States | $157M | 123 | Market data is analyzed by AI to generate consumer insights. | |
| gong.io | 2015 | San Francisco, United States | $584M | 619 | Revenue intelligence solutions are delivered for sales and marketing teams. |
Detailed competitors of MarketShare
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Business Analytics & Intelligence Tools
3 companies that operate in the same segment as MarketShare (Business Analytics & Intelligence Tools) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Data, analytics, and AI capabilities are unified in a platform. | 2013 | San Francisco, California, United States | USD 20.67 B | USD 15.9 M | 5,679 | |
Platform that provides data analysis and management solutions | 2003 | Denver, Colorado, United States | USD 2.46 B | USD 2.87 B | 5,915 | |
Cloud-based platform for enterprise search | 2019 | Palo Alto, California, United States | USD 765.3 M | 1,751 |
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Frequently Asked Questions about MarketShare
MarketShare was founded in 2005 and raised its 1st funding round 4 years after it was founded.
MarketShare is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
MarketShare is a funded company, having raised a total of $124.1M across 8 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on Jan 2009.
MarketShare was founded in 2005 in Los Angeles, United States, as an analytics firm focused on the marketing technology sector. Cross-media attribution and optimization tools are delivered through the DecisionCloud platform, which integrates technology, data, modeling, and business intelligence to support decision-making processes. Operations extend to additional offices in San Francisco, New York, London, Tokyo, and Bangalore, serving global clients in business growth analytics.
MarketShare's top competitors include 4C Insights, Gong and data.ai.
MarketShare has made 3 acquisitions, including DataSong, JovianDATA, and MarketingNPV.
MarketShare has 4 investors. Key investors include Neustar, MarketingNPV, FTV Capital, and Elevation Partners.
Yes. MarketShare was acquired by Neustar in November 2015.