About DealerRater
DealerRater is a Transportation, Automotive & Logistics company based in Waltham (United States) founded in 2002, and was acquired by Cars.com in July 2016. Car reviews and dealer price comparisons are facilitated online. It operates in the Transportation, Automotive & Logistics and Media & Entertainment sectors. DealerRater has raised $25 million across 1 funding round from investors including Cars.com and Great Hill Partners. Its website dealerrater.com draws about 555 thousand monthly visits. DealerRater offers products and services including Dealer Reviews Service and Cars for Sale Listings. Its focus areas include Consumer, Auto E-Commerce & Content, Content Platform and Comparison Platform. Its legal entity is DealerRater.com LLC. Its competitors include High Gear Media, Mojo Motors and Truck Parts & Service; 2 of its 3 listed competitors have raised funding.
Company details
DealerRater was founded in 2002 in Waltham, United States, as an online platform in the automotive sector. Information on various car dealerships is compiled, alongside consumer reviews that can be read or submitted by users. Dealerships are searchable, descriptive reviews are encouraged from consumers, and car deals are identified through the service. Operations focus on enabling informed purchasing decisions for vehicles.
Products & Services of DealerRater
DealerRater offers a comprehensive portfolio of products and services, including Dealer Reviews Service and Cars for Sale Listings.
Platform for users to read and write reviews on car dealers.
Service providing searchable listings of vehicles from dealers.
Apps and channels of DealerRater
its YouTube channel DealerRater has 616 subscribers and 30 videos.
Videos from DealerRater
The most watched videos on DealerRater's YouTube channel, DealerRater (616 subscribers). Click a video to play it here.
More on DealerRater.
Funding Insights of DealerRater
DealerRater has successfully raised a total of $25M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $25 million completed in December 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $25M
- Total Rounds 1
- Last Round Private Equity Round β $25M
- First Round $25M
(Dec 2013)
- Investors Count 1
All 1 funding rounds of DealerRater with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2013 | $25M | Private Equity Round | β | β |
2 investors in total: 2 institutional.
Investors in DealerRater
DealerRater has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Cars.com and Great Hill Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Business acquisitions are targeted by the private equity firm. | greathillpartners.com | Boston, United States | ||
Used cars are listed and analyzed on an online platform. | 1998 | cars.com | Chicago, United States |
Investor details for DealerRater
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of DealerRater
4 people are tracked at DealerRater (4 in team).
| Name | Role | Group |
|---|---|---|
Michael Lauf | Principal Product Manager | Team |
Ivan Rodriguez | Account Manager | Team |
Roman Krichevsky | Senior Web Developer | Team |
Becky Fajardo | Digital Media Representative | Team |
Complete people profiles for DealerRater
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of DealerRater
3 dated milestones of DealerRater across 14 years, from founding to its latest funding, stage changes and deals.
- Founded DealerRater is founded.
- Funding First funding round of $25.0M.
- Exit Acquired by Cars.com.
Competitors of DealerRater
DealerRater has 3 listed competitors in our database, 2 of them funded. They include High Gear Media, Mojo Motors and Truck Parts & Service.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| highgearmedia.com | 2007 | Menlo Park, United States | $12M | 3,045 | Auto industry news is delivered via online platforms. | |
| mojomotors.com | 2010 | New York, United States | $6.49M | 953 | Used car prices are searched by model and zip code. | |
| truckpartsandservice.com | 1966 | Tuscaloosa, United States | 462 | Internet-first media that provides content related to the automotive industry |
Detailed competitors of DealerRater
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of DealerRater
The website of DealerRater (dealerrater.com) receives about 554.7K visits a month and ranks #96,098 among all websites worldwide, #1,970 in Vehicles.
- Monthly visits554.7K
▲ 7.2% vs previous month
- Unique visitors347.1K
per month
- Global rank#96,098
among all websites
- Category rank#1,970
Vehicles · Vehicles
- Bounce rate50%
- Pages per visit2.6
- Average visit1 min 44 sec
- DevicesDesktop 34% Β· Mobile 66%
Websites whose visitors overlap most with DealerRater. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cars.com | 100% | 29.6M | #1,446 | View details | |
| edmunds.com | 83% | 17.9M | #2,701 | View details | |
| autostoday.com | 77% | 501.9K | #78,975 | View details | |
| truecar.com | 73% | 7.7M | #6,893 | View details | |
| kbb.com | 72% | 26.8M | #2,046 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for DealerRater
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Related news about Dealerrater
Complete news archive for DealerRater
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Frequently Asked Questions about DealerRater
DealerRater was founded in 2002 and raised its 1st funding round 11 years after it was founded.
DealerRater is headquartered in Waltham, United States. It is registered at Waltham, Massachusetts, United States.
DealerRater is a funded company, having raised a total of $25M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $25M, raised on Dec 2013.
DealerRater was founded in 2002 in Waltham, United States, as an online platform in the automotive sector. Information on various car dealerships is compiled, alongside consumer reviews that can be read or submitted by users. Dealerships are searchable, descriptive reviews are encouraged from consumers, and car deals are identified through the service. Operations focus on enabling informed purchasing decisions for vehicles.
DealerRater's top competitors include Truck Parts & Service, Mojo Motors and High Gear Media.
DealerRater offers Dealer Reviews Service and Cars for Sale Listings.
DealerRater has 2 investors. Key investors include Cars.com, and Great Hill Partners.
DealerRater operates through Dealerrater.Com Llc.
Yes. DealerRater was acquired by Cars.com in July 2016.
The website of DealerRater receives about 555 thousand visits a month and ranks #96,098 among all websites worldwide.

