About TrueCar
TrueCar is a company based in Santa Monica (United States) founded in 2005.. TrueCar has raised $270.2 million across 5 funding rounds from investors including SVB, USAA and AutoNation. The company has 348 employees as of December 31, 2024. TrueCar has completed 3 acquisitions, including DealerScience, Digital Motors and Honk. TrueCar offers products and services including Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons. TrueCar operates in a competitive market with competitors including Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
- Headquarter Santa Monica, United States
- Employees 348 as on 31 Dec, 2024
- Stage Public
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Sectors
Transportation, Automotive & Logistics
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Truecar, Inc.
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Annual Revenue
$175.6 M10.64as on Dec 31, 2024
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Net Profit
$-31.05 M37.61as on Dec 31, 2024
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EBITDA
$-17.8 M51.01as on Dec 31, 2024
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Total Equity Funding
$270.2 M (USD)
in 5 rounds
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Latest Funding Round
$12 M (USD), Post-IPO
Nov 15, 2022
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Investors
SVB
& 16 more
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Employee Count
348
as on Dec 31, 2024
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Investments & Acquisitions
DealerScience
& 2 more
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Acquired by
(Oct 15, 2025)
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IPO & Listings of TrueCar
TrueCar is a publicly listed company on the NASDAQ with ticker symbol TRUE in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of TrueCar
TrueCar offers a comprehensive portfolio of products and services, including Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for searching and buying vehicles with transparent pricing
Tool to estimate affordable cars based on budget and credit
Service for reading expert reviews and comparing vehicle models
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Funding Insights of TrueCar
TrueCar has successfully raised a total of $270.2M across 5 strategic funding rounds. The most recent funding activity was a Post-IPO round of $12 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Post-IPO — $12.0M
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First Round
First Round
(01 Sep 2008)
- Investors Count 17
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2022 | Amount | Post-IPO - TrueCar | Valuation |
investors |
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| Dec, 2013 | Amount | Series E - TrueCar | Valuation | Vulcan Capital |
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| Sep, 2011 | Amount | Series E - TrueCar | Valuation | Upfront Ventures , SVB |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in TrueCar
TrueCar has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, USAA and AutoNation. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are backed by a single-family office firm.
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Founded Year | Domain | Location | |
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Venture capital funding is provided to early-stage companies.
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Founded Year | Domain | Location | |
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Venture capital fund focused on multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by TrueCar
TrueCar has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include DealerScience, Digital Motors and Honk. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Inventory management for auto-dealers is delivered through SaaS platform.
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2018 | ||||
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Automated solutions are delivered to automobile dealerships for productivity enhancement.
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2011 | ||||
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Roadside assistance is facilitated via a digital platform.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - TrueCar
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Truecar Comparisons
Competitors of TrueCar
TrueCar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carvana, CarGurus, Vroom, CarLotz and Droom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Pre-owned vehicles are sold online with financing and valuation services.
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| domain | founded_year | HQ Location |
Automotive vehicle listings are managed via an app-based platform.
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| domain | founded_year | HQ Location |
Used cars are purchased and resold online through Vroom's platform.
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| domain | founded_year | HQ Location |
Used cars are traded via an online consignment platform.
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| domain | founded_year | HQ Location |
Used vehicles are bought and sold through an AI platform.
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| domain | founded_year | HQ Location |
Used and salvaged vehicles are offered via an online marketplace.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Truecar
Frequently Asked Questions about TrueCar
When was TrueCar founded?
TrueCar was founded in 2005 and raised its 1st funding round 3 years after it was founded.
Where is TrueCar located?
TrueCar is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Who is the current CEO of TrueCar?
Victor Anthony Perry III is the current CEO of TrueCar.
Is TrueCar a funded company?
TrueCar is a funded company, having raised a total of $270.2M across 5 funding rounds to date. The company's 1st funding round was a Series E of $200M, raised on Sep 01, 2008.
How many employees does TrueCar have?
As of Dec 31, 2024, the latest employee count at TrueCar is 348.
What is the annual revenue of TrueCar?
Annual revenue of TrueCar is $175.6M as on Dec 31, 2024.
What does TrueCar do?
TrueCar was founded in 2005 and is headquartered in Santa Monica, United States. An online platform is operated in the automotive sector, where listings for new and used vehicles are facilitated. Pricing data and informational resources are supplied to buyers and dealers. Certified dealers handle used car sales, while tools for price analysis and sales evaluation are offered. Mobile applications are available on Android and iOS platforms.
Who are the top competitors of TrueCar?
What products or services does TrueCar offer?
TrueCar offers Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons.
Is TrueCar publicly traded?
Yes, TrueCar is publicly traded on NASDAQ under the ticker symbol TRUE.
How many acquisitions has TrueCar made?
TrueCar has made 3 acquisitions, including DealerScience, Digital Motors, and Honk.
Who are TrueCar's investors?
TrueCar has 17 investors. Key investors include SVB, USAA, AutoNation, Dealertrack, and Allen & Company.
What is TrueCar's ticker symbol?
The ticker symbol of TrueCar is TRUE on NASDAQ.
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