About TrueCar
TrueCar is a company based in Santa Monica (United States) founded in 2005. TrueCar has raised $270.2 million across 5 funding rounds from investors including SVB, USAA and AutoNation. The company has 348 employees as of December 31, 2024. TrueCar has completed 3 acquisitions, including DealerScience, Digital Motors and Honk. TrueCar offers products and services including Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons. TrueCar operates in a competitive market with competitors including Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
- Headquarter Santa Monica, United States
- Employees 348 as on 31 Dec, 2024
- Stage Public
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Sectors
Transportation, Automotive & Logistics
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Phone
Locked
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Website
Locked
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Social
Locked
- Legal Name Truecar, Inc.
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Annual Revenue
$175.6 M (USD)10.64as on Dec 31, 2024
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Net Profit
-$31.05 M (USD)37.61as on Dec 31, 2024
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EBITDA
-$17.8 M (USD)51.01as on Dec 31, 2024
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Total Equity Funding
$270.2 M (USD)
in 5 rounds
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Latest Funding Round
$12 M (USD), Post-IPO
Nov 15, 2022
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Investors
SVB
& 16 more
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Employee Count
348
as on Dec 31, 2024
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Investments & Acquisitions
DealerScience
& 2 more
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Acquired by
(Oct 15, 2025)
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IPO & Listings of TrueCar
TrueCar is a publicly listed company on the NASDAQ with ticker symbol TRUE in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
Products & Services of TrueCar
TrueCar offers a comprehensive portfolio of products and services, including Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons.
Platform for searching and buying vehicles with transparent pricing
Tool to estimate affordable cars based on budget and credit
Service for reading expert reviews and comparing vehicle models
People of TrueCar
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Funding Insights of TrueCar
TrueCar has successfully raised a total of $270.2M across 5 strategic funding rounds. The most recent funding activity was a Post-IPO round of $12 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in TrueCar
TrueCar has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, USAA and AutoNation.
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Private equity investments are backed by a single-family office firm.
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Venture capital funding is provided to early-stage companies.
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Venture capital fund focused on multiple sectors
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Investor details for TrueCar
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- Investor locations
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Investments & Acquisitions by TrueCar
TrueCar has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include DealerScience, Digital Motors and Honk.
Investment portfolio details for TrueCar
Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.
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- Transaction dates
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| Company Name | Description | Domain | Location | Founded Year | Amount |
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Inventory management for auto-dealers is delivered through SaaS platform.
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Automated solutions are delivered to automobile dealerships for productivity enhancement.
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Roadside assistance is facilitated via a digital platform.
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Locked | Locked | 2009 | Locked |
Complete acquisition details for TrueCar
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- Transaction dates
- Acquired stakes
- Disclosed values
- Domains and locations
Verified entity values are shown only after access is granted.
Financial Statements - TrueCar
Detailed financials for TrueCar
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- Profit trends
- Statement rows
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Truecar Comparisons
Peer comparison for TrueCar
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- Named peers
- Headcount comparison
- Funding comparison
- Operating benchmarks
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Competitors of TrueCar
TrueCar operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Pre-owned vehicles are sold online with financing and valuation services.
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Automotive vehicle listings are managed via an app-based platform.
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Used cars are purchased and resold online through Vroom's platform.
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Used cars are traded via an online consignment platform.
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Used vehicles are bought and sold through an AI platform.
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Used and salvaged vehicles are offered via an online marketplace.
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Detailed competitors of TrueCar
Competitor domains, locations, full profiles, and operating metrics require an active premium plan.
- Domains and locations
- Full company profiles
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- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Truecar
Complete news archive for TrueCar
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about TrueCar
TrueCar was founded in 2005 and raised its 1st funding round 3 years after it was founded.
TrueCar is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Victor Anthony Perry III is the current CEO of TrueCar.
TrueCar is a funded company, having raised a total of $270.2M across 5 funding rounds to date.
As of Dec 31, 2024, the latest employee count at TrueCar is 348.
Annual revenue of TrueCar is $175.6M as on Dec 31, 2024.
TrueCar was founded in 2005 and is headquartered in Santa Monica, United States. An online platform is operated in the automotive sector, where listings for new and used vehicles are facilitated. Pricing data and informational resources are supplied to buyers and dealers. Certified dealers handle used car sales, while tools for price analysis and sales evaluation are offered. Mobile applications are available on Android and iOS platforms.
TrueCar offers Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons.
Yes, TrueCar is publicly traded on NASDAQ under the ticker symbol TRUE.
TrueCar has made 3 acquisitions, including DealerScience, Digital Motors, and Honk.
TrueCar has 17 investors. Key investors include SVB, USAA, AutoNation, Dealertrack, and Allen & Company.
The ticker symbol of TrueCar is TRUE on NASDAQ.