About TrueCar
TrueCar is a publicly listed company based in Santa Monica (United States) founded in 2005. Online new and used cars listing platform. TrueCar has raised $270.2 million across 5 funding rounds from investors including SVB, USAA and AutoNation. The company has 348 employees. TrueCar has completed 3 acquisitions, including DealerScience, Digital Motors and Honk. Its chief executive, as recorded, is Victor Anthony Perry III. Its website truecar.com draws about 7.7 million monthly visits. TrueCar offers products and services including Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons. Its focus areas include Consumer, Auto E-Commerce & Content, Second Hand Vehicles and Cars. Its legal entity is CARWOO, INC. Its competitors include Carvana, CarGurus and Vroom; 3 of its 3 listed competitors have raised funding.
Company details
TrueCar was founded in 2005 and is headquartered in Santa Monica, United States. An online platform is operated in the automotive sector, where listings for new and used vehicles are facilitated. Pricing data and informational resources are supplied to buyers and dealers. Certified dealers handle used car sales, while tools for price analysis and sales evaluation are offered. Mobile applications are available on Android and iOS platforms.
- Headquarters Santa Monica, United States
- Employees 348
- Stage Public
- SectorsTransportation, Automotive & Logistics
- Website category Vehicles
- Website truecar.com
- Social LinkedIn X Facebook
- Legal Name Truecar, Inc.
- Annual Revenue$175.6 M (USD)10.64as on Dec 31, 2024
- Net Profit-$31.05 M (USD)37.61as on Dec 31, 2024
- EBITDA-$17.8 M (USD)51.01as on Dec 31, 2024
- Total Equity Funding$270.2M (USD)
in 5 rounds
- Latest Funding Round$12M (USD), Post-IPO
Nov 2022
- InvestorsSVB
& 16 more
- Employee Count348
- Investments & AcquisitionsDealerScience
& 2 more
Products & Services of TrueCar
TrueCar offers a comprehensive portfolio of products and services, including Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons.
Platform for searching and buying vehicles with transparent pricing
Tool to estimate affordable cars based on budget and credit
Service for reading expert reviews and comparing vehicle models
Apps and channels of TrueCar
TrueCar publishes 2 mobile apps with over 1M+ downloads.
Funding Insights of TrueCar
TrueCar has successfully raised a total of $270.2M across 5 strategic funding rounds. The most recent funding activity was a Post-IPO round of $12 million completed in November 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $270.2M
- Total Rounds 5
- Last Round Post-IPO — $12M
- First Round $2.8M
(Sep 2008)
- Investors Count 17
All 5 funding rounds of TrueCar with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | $12M | Post-IPO | – | – | |
| Dec 2013 | $30M | Series E | – | Vulcan Capital | – |
| Sep 2011 | $200M | Series E | – | Upfront Ventures, SVB | – |
| Mar 2009 | $37.4M | Series E | – | USAA | |
| Sep 2008 | $2.8M | Series A | – | – |
17 investors in total: 17 institutional.
Investors in TrueCar
TrueCar has secured backing from 17 investors, including institutional and venture fund investors. Prominent investors backing the company include SVB, USAA and AutoNation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are backed by a single-family office firm. | capital.vulcan.com | Seattle, United States | ||
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Venture capital fund focused on multiple sectors | surocap.com | San Francisco, United States | ||
Early-stage investments are directed toward fintech, insurtech, and AI startups. | usaacorpdev.com | San Antonio, United States | ||
Early-stage tech startups in Southern California are invested in. | anthemvp.com | Santa Monica, United States | ||
Angel Network for companies based in Southern California | techcoastangels.com | Los Angeles, United States | ||
US focused early-stage VC firm | arcturusvc.com | Pasadena, United States | ||
New and used vehicles are offered online by AutoNation. | 1991 | autonation.com | Fort Lauderdale, United States | |
Banking services are provided to innovative companies, investors, and individuals. | 1983 | svb.com | Santa Clara, United States | |
Wealth management firm | 1932 | alleninvestments.com | Lakeland, United States |
Investor details for TrueCar
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People of TrueCar
100 people are tracked at TrueCar (41 in leadership, 6 in board & advisors, 53 in team); the tracked headcount is 348.
| Name | Role | Group |
|---|---|---|
Victor Anthony Perry III | CEO | Leadership |
Taylor-Rebecca Lee | Director Of Service | Enterprise Accounts | Leadership |
Meghan Nelson | Vice President, People | Leadership |
Debbie Smith | Director, Talent Acquisition | Leadership |
Harng Lee | Sr. Director, Strategic Business Operations | Leadership |
Megan McDowell | Vice President, Operations And General Manager, Tc+ | Leadership |
Tony Burno | Director Of Operations | Leadership |
Scott Watkinson | Senior Vice President, Deputy General Counsel, Asst. Corporate Secretary | Leadership |
Travis Hopp | Vice President, Corporate Development And Strategic Planning | Leadership |
Greg Thompson | Strategic Sourcing Director | Leadership |
Derek Meyer | Vp, Head Of Partnerships | Leadership |
Jantoon Reigersman | President & CEO | Leadership |
Janel Knaub | National Sales Director | Leadership |
Chapman Best | Director Of Sales - Southeast | Leadership |
Lisa Hess | Vice President, Head Of Sales | Leadership |
Andrea del Rosario | Director, Dealer Services West | Leadership |
Megan Reed | Marketing Manager, Partner | Leadership |
Pat Watson | Vice President Industry Relations | Leadership |
Alex Fernandez | Major Account Director | Leadership |
Jill Angel | COO | Leadership |
80 more people are available in the full profile.
Complete people profiles for TrueCar
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IPO & Listings of TrueCar
TrueCar is a publicly listed company on the NASDAQ with ticker symbol TRUE in USA, operating in the Technology services sector. As a publicly traded entity, the company provides investors with opportunities to participate in its growth story through equity ownership. The listing enables access to capital markets, enhances corporate visibility, and provides liquidity for shareholders while maintaining transparency through regulatory compliance and regular financial disclosures.
- IPO date16 May 2014
- Listed onNASDAQ: TRUE
- Listed entityTrueCar, Inc.
- Exchange sectorTechnology services
- ISINUS89785L1070
- Share price$2.54 (+14.93% on the day) · 2026-01-22
- Market capitalisation$225.9M
- EPS (diluted, trailing year)$-0.21
- Volume (last session)14,768,219
- Analyst consensusNeutral
Financials of TrueCar
| Year | Revenue | Net income | EBITDA |
|---|---|---|---|
| 2024 | $175.6M | -$31.1M | -$17.8M |
| 2023 | $158.7M | -$49.8M | -$36.3M |
| 2022 | $161.5M | -$118.7M | -$43.7M |
| 2021 | $231.7M | -$38.5M | -$11.2M |
| 2020 | $278.7M | $76.5M | $22.3M |
Detailed financial statements for TrueCar
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Investments & Acquisitions by TrueCar
TrueCar has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include DealerScience, Digital Motors and Honk.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Inventory management for auto-dealers is delivered through SaaS platform. | digitalmotors.com | Irvine, United States | 2018 | Jun 2022 | •••• | |
Automated solutions are delivered to automobile dealerships for productivity enhancement. | dealerscience.com | Boston, United States | 2011 | Dec 2018 | $27M | |
Roadside assistance is facilitated via a digital platform. | honk.com | San Francisco, United States | 2009 | May 2011 | •••• |
Complete acquisition details for TrueCar
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Timeline of TrueCar
7 dated milestones of TrueCar across 17 years, from founding to its latest funding, stage changes and deals.
- Founded TrueCar is founded.
- Funding First funding round of $2.8M.
- Acquisition Acquires Honk.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires DealerScience.
- Acquisition Acquires Digital Motors.
- Funding Latest funding round, Post-IPO, of $12.0M.
Competitors of TrueCar
TrueCar has 3 listed competitors in our database, 3 of them funded. They include Carvana, CarGurus and Vroom.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| carvana.com | 2012 | Phoenix, United States | $460M | 37,296 | Pre-owned vehicles are sold online with financing and valuation services. | |
| cargurus.com | 2006 | Cambridge, United States | $1.75M | 843 | Automotive vehicle listings are managed via an app-based platform. | |
| vroom.com | 2013 | New York, United States | $707.61M | 1,613 | Used cars are purchased and resold online through Vroom's platform. |
Detailed competitors of TrueCar
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Web traffic of TrueCar
The website of TrueCar (truecar.com) receives about 7.7M visits a month and ranks #6,893 among all websites worldwide, #104 in Vehicles.
- Monthly visits7.7M
▲ 6.8% vs previous month
- Unique visitors3.3M
per month
- Global rank#6,893
among all websites
- Category rank#104
Vehicles · Vehicles
- Bounce rate46%
- Pages per visit4.4
- Average visit4 min 14 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with TrueCar. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| cars.com | 100% | 29.6M | #1,446 | View details | |
| edmunds.com | 91% | 17.9M | #2,701 | View details | |
| autotrader.com | 85% | 29.5M | View details | ||
| kbb.com | 85% | 26.8M | #2,046 | View details | |
| cargurus.com | 83% | 50M | #777 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for TrueCar
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Related news about Truecar
Complete news archive for TrueCar
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Frequently Asked Questions about TrueCar
TrueCar was founded in 2005 and raised its 1st funding round 3 years after it was founded.
TrueCar is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Victor Anthony Perry III is the CEO of TrueCar, as recorded in our data.
TrueCar is a funded company, having raised a total of $270.2M across 5 funding rounds to date. The company's 1st funding round was a Series A of $2.8M, raised on Sep 2008.
TrueCar has 348 employees.
Annual revenue of TrueCar is $175.6M as on Dec 31, 2024.
TrueCar was founded in 2005 and is headquartered in Santa Monica, United States. An online platform is operated in the automotive sector, where listings for new and used vehicles are facilitated. Pricing data and informational resources are supplied to buyers and dealers. Certified dealers handle used car sales, while tools for price analysis and sales evaluation are offered. Mobile applications are available on Android and iOS platforms.
TrueCar offers Car Buying Platform, Buying Power Calculator, and Car Reviews and Comparisons.
Yes, TrueCar is publicly traded on NASDAQ under the ticker symbol TRUE.
TrueCar has made 3 acquisitions, including DealerScience, Digital Motors, and Honk.
TrueCar has 17 investors. Key investors include SVB, USAA, AutoNation, Dealertrack, and Allen & Company.