About Digital Motors
Digital Motors is a Transportation, Automotive & Logistics company based in Irvine (United States) founded in 2018, and was acquired by TrueCar in June 2022. Inventory management for auto-dealers is delivered through SaaS platform. Digital Motors has raised $10 million across 2 funding rounds from investors including TrueCar, DN Capital and InMotion Ventures. Its chief executive, as recorded, is Andreas Hinrichs. Digital Motors offers products and services including Sponsored Listings, TrueCar+, and Acquisition Center. Its focus areas include Auto Tech, Auto IT, Dealer Management and Dealership Management System. Its legal entity is DIGITAL MOTORS CORPORATION. Its competitors include Reynolds and Reynolds, Upstart and CDK Global; 2 of its 3 listed competitors have raised funding.
Company details
Digital Motors was founded in 2018 and is headquartered in Irvine, United States. The company operates in the automotive sector, offering a SaaS-based platform for inventory management tailored to auto-dealers. Services include advanced vehicle search tools, monthly payment calculations, used car valuations, finance and insurance products, and vehicle delivery processes. Operations focus on streamlining dealer workflows across the United States.
- Headquarters Irvine, United States
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Website digitalmotors.com
- Social LinkedIn X YouTube
- Acquired by TrueCar (Jun 2022)
- Legal Name Digital Motors Corporation
Products & Services of Digital Motors
Digital Motors offers a comprehensive portfolio of products and services, including Sponsored Listings, TrueCar+, and Acquisition Center.
Service for promoting vehicle listings on auto-buying sites.
Platform for car buying and ownership management tools.
Tool to connect dealers with in-market buyers efficiently.
Apps and channels of Digital Motors
its YouTube channel TrueCar Certified Dealers has 213 subscribers and 30 videos.
Videos from Digital Motors
The most watched videos on Digital Motors's YouTube channel, TrueCar Certified Dealers (213 subscribers). Click a video to play it here.
More on TrueCar Certified Dealers.
Funding Insights of Digital Motors
Digital Motors has successfully raised a total of $10M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $10 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 2
- Last Round Series A — $10M
- Investors Count 6
All 2 funding rounds of Digital Motors with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $10M | Series A | – | DN Capital | |
| Feb 2020 | Seed | – | Autotech Ventures |
7 investors in total: 5 institutional and 2 angel.
Investors in Digital Motors
Digital Motors has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include TrueCar, DN Capital and InMotion Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on software, fintech, marketplaces, and consumer internet | dncapital.com | London, United Kingdom | ||
Venture capital and startup studio firm focused on transportation tech companies | inmotionventures.com | London, United Kingdom | ||
VC firm investing globally | autotechvc.com | Menlo Park, United States | ||
Provides dealership services for new and used cars. | 2000 | openroadautogroup.com | Richmond, Canada | |
MK Maryann Keller | Indian angel investor focusing on early-stage startups in tech and consumer sectors. | unknown_5739a67b7fb14a81a | ||
RK Ryan Kerrigan | Indian angel investor focusing on early-stage tech startups. | unknown_997046d7dcda49f3a | ||
Online new and used cars listing platform | 2005 | truecar.com | Santa Monica, United States |
Investor details for Digital Motors
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Digital Motors
3 people are tracked at Digital Motors (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Andreas Hinrichs | CEO | Leadership |
Kevin Mekhitarian | Contract Software Engineer | Team |
Hannah Ayerst | Data Management Specialist | Team |
Complete people profiles for Digital Motors
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Digital Motors
4 dated milestones of Digital Motors across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Digital Motors is founded.
- Funding First funding round.
- Funding Latest funding round, Series A, of $10.0M.
- Exit Acquired by TrueCar.
Competitors of Digital Motors
Digital Motors has 3 listed competitors in our database, 2 of them funded. They include Reynolds and Reynolds, Upstart and CDK Global.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| reyrey.com | 1866 | Dayton, United States | $24.8M | Software and services for automotive dealership retailing are provided. | ||
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| cdkglobal.com | 1972 | Hoffman Estates, United States | 739 | Cloud-driven management systems for auto dealerships are provided. |
Detailed competitors of Digital Motors
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Top companies in Automotive Technology & Systems
3 companies that operate in the same segment as Digital Motors (Automotive Technology & Systems) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based ERP software is provided for automotive and manufacturing sectors. | 1972 | Austin, Texas, United States | USD 229.28 M | 834 |
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Related news about Digital Motors
Complete news archive for Digital Motors
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Frequently Asked Questions about Digital Motors
Digital Motors was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Digital Motors is headquartered in Irvine, United States. It is registered at Irvine, California, United States.
Andreas Hinrichs is the CEO of Digital Motors, as recorded in our data.
Digital Motors is a funded company, having raised a total of $10M across 2 funding rounds to date.
Digital Motors was founded in 2018 and is headquartered in Irvine, United States. The company operates in the automotive sector, offering a SaaS-based platform for inventory management tailored to auto-dealers. Services include advanced vehicle search tools, monthly payment calculations, used car valuations, finance and insurance products, and vehicle delivery processes. Operations focus on streamlining dealer workflows across the United States.
Digital Motors's top competitors include Upstart, Reynolds and Reynolds and CDK Global.
Digital Motors offers Sponsored Listings, TrueCar+, and Acquisition Center.
Digital Motors has 7 investors. Key investors include TrueCar, DN Capital, InMotion Ventures, Autotech Ventures, and OpenRoad Auto Group.
Digital Motors operates through Digital Motors Corporation.
Yes. Digital Motors was acquired by TrueCar in June 2022.