Defakto Group

Dallas, United States Founded: 2009 • Age: 17 yrs Acquired By Ansira
Marketing suite software solutions are offered via a dedicated platform.

About Defakto Group

Defakto Group is a Technology company based in Dallas (United States) founded in 2009, and was acquired by Ansira in October 2018. Marketing suite software solutions are offered via a dedicated platform. The company has 10 employees. Its chief executive, as recorded, is Jay Dettling. The company was acqui-hired. Its focus areas include Enterprise Applications, MarketingTech and Suite. Its legal entity is DEFAKTO LLC. Its competitors include HubSpot, Adobe and ActiveCampaign; 2 of its 3 listed competitors have raised funding.

Company details

Defakto Group was founded in 2009 and is based in Dallas, United States. A platform is maintained that delivers marketing suite software solutions to support business operations. Services encompass tools for marketing automation and related functionalities. The company operates within the software sector, with its online presence accessible through the domain defak.to. Leadership is handled by Jay Dettling as Chief Executive Officer, overseeing activities from the U.S. location.

  • Headquarters Dallas, United States
  • Employees 10
  • Stage Acquired
  • Sectors
    Technology
  • Website defak.to
  • Acquired by Ansira (Oct 2018)
  • Legal Name Defakto Llc
Operational Areas
Key Metrics

Investors in Defakto Group

Defakto Group has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ansira and Advent International.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
Private equity firm focused on multiple sectors
adventinternational.comSao Paulo, Brazil
Advertising, CRM, and SEO services are provided globally.
1919ansira.comSt. Louis, United States
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Investor details for Defakto Group

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People of Defakto Group

1 people are tracked at Defakto Group (1 in leadership); the tracked headcount is 10.

NameRoleGroup
Jay Dettling
Chief Executive OfficerLeadership
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Complete people profiles for Defakto Group

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Timeline of Defakto Group

2 dated milestones of Defakto Group across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Defakto Group is founded.
  2. Exit Acquired by Ansira.

Competitors of Defakto Group

Defakto Group has 3 listed competitors in our database, 2 of them funded. They include HubSpot, Adobe and ActiveCampaign.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
hubspot.com2005Cambridge, United States$100.7M4,502
Provider of AI-powered customer relationship management software
adobe.com1982San Jose, United States30,709
AI-powered platform manages marketing creatives and customer journeys.
activecampaign.com2003Chicago, United States$362.74M705
Sales, CRM, and email marketing automation software is provided.
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Detailed competitors of Defakto Group

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Top companies in MarketingTech

3 companies that operate in the same segment as Defakto Group (MarketingTech) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of AI-powered customer relationship management software
2005Cambridge, Massachusetts, United StatesUSD 100.7 MUSD 3.13 B8,250
Zeta Global is recognized as an AI-powered marketing cloud.
2007New York, New York, United StatesUSD 357.58 MUSD 1.3 B3,142
Multi-channel online marketing tools are provided for small businesses.
1998Waltham, Massachusetts, United StatesUSD 37 M
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Frequently Asked Questions about Defakto Group

Defakto Group was founded in 2009.

Defakto Group is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.

Jay Dettling is the CEO of Defakto Group, as recorded in our data.

Defakto Group has 10 employees.

Defakto Group was founded in 2009 and is based in Dallas, United States. A platform is maintained that delivers marketing suite software solutions to support business operations. Services encompass tools for marketing automation and related functionalities. The company operates within the software sector, with its online presence accessible through the domain defak.to. Leadership is handled by Jay Dettling as Chief Executive Officer, overseeing activities from the U.S. location.

Defakto Group's top competitors include HubSpot, Adobe and ActiveCampaign.

Defakto Group has 2 investors. Key investors include Ansira, and Advent International.

Defakto Group operates through Defakto Llc.

Yes. Defakto Group was acquired by Ansira in October 2018.

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