About DefShop
DefShop is a Retail company based in Berlin (Germany) founded in 2008, and was acquired by Equistone Partners Europe in August 2017. Online retailer of multi-category fashion products for men, women, and children. Its chief executive, as recorded, is Thomas Grob. Its website def-shop.com draws about 450 thousand monthly visits. DefShop offers products and services including Fashion Ecommerce Platform, T-Shirts, Shorts, and Sneakers. Its focus areas include Consumer, Fashion Tech, B2C Commerce and Multi Category. Its legal entity is Defshop GmbH. Its competitors include ABOUT YOU, BestSecret and Dress for less; 2 of its 3 listed competitors have raised funding.
Company details
DefShop was founded in 2008 and is headquartered in Berlin, Germany. Operations focus on online retail within the fashion sector, where apparel and footwear for men, women, and children are distributed. Items such as jackets, sweatshirts, jeans, shoes, sandals, and boots are included in the catalog. Brands like Just Rhyse, FILA, Jordan, Mister Tea, and Vero Moda are featured among the offerings. Leadership is provided by CEO Thomas Grob.
- Headquarters Berlin, Germany
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Email••••••••
- Phone•••• ••••
- Website def-shop.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Equistone Partners Europe (Aug 2017)
- Legal Name Defshop Gmbh
- Investors
- Acquired byEquistone Partners Europe
(Aug 2017)
Products & Services of DefShop
DefShop offers a comprehensive portfolio of products and services, including Fashion Ecommerce Platform, T-Shirts, Shorts, and Sneakers.
Platform for buying clothing and accessories online
Casual wear items available for purchase online
Summer clothing options for men and women
Sporty shoes sold through the online store
Apps and channels of DefShop
DefShop publishes 1 mobile app with over 500K+ downloads; its YouTube channel DEFSHOP has 37.7K subscribers and 30 videos.
Videos from DefShop
The most watched videos on DefShop's YouTube channel, DEFSHOP (37.7K subscribers). Click a video to play it here.
More on DEFSHOP.
Investors in DefShop
DefShop has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Equistone Partners Europe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A mid-market private equity firm based in Europe is operated. | equistonepe.com | London, United Kingdom |
Investor details for DefShop
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- Complete investor list
- Round participation
- Investor portfolios
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People of DefShop
1 people are tracked at DefShop (1 in leadership).
| Name | Role | Group |
|---|---|---|
Thomas Grob | CEO | Leadership |
Complete people profiles for DefShop
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- Team structure
- Board tenure
- Professional contacts
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Timeline of DefShop
2 dated milestones of DefShop across 9 years, from founding to its latest funding, stage changes and deals.
- Founded DefShop is founded.
- Exit Acquired by Equistone Partners Europe.
Competitors of DefShop
DefShop has 3 listed competitors in our database, 2 of them funded. They include ABOUT YOU, BestSecret and Dress for less.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aboutyou.com | 2014 | Hamburg, Germany | $300M | 1,500 | Online retailer offering multi-category fashion products | |
| bestsecret.com | 2007 | Aschheim, Germany | $247.81M | Multi-category fashion products are retailed online to invited members. | ||
| dress-for-less.de | 1999 | Kelsterbach, Germany | 166 | Online retailer offering multi-category fashion products for men and women |
Detailed competitors of DefShop
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- Full competitor set
- Operating metrics
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Web traffic of DefShop
The website of DefShop (def-shop.com) receives about 450K visits a month and ranks #72,029 among all websites worldwide, #3,571 in Fashion and Apparel.
- Monthly visits450K
▼ 25.2% vs previous month
- Unique visitors248.4K
per month
- Global rank#72,029
among all websites
- Category rank#3,571
Lifestyle · Fashion and Apparel
- Bounce rate43%
- Pages per visit4.5
- Average visit2 min 08 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with DefShop. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| snipes.com | 100% | #14,102 | View details | ||
aboutyou.de | aboutyou.de | 82% | #6,269 | – | |
zalando.de | zalando.de | 81% | #1,151 | – | |
| 77onlineshop.de | 80% | #725,299 | View details | ||
| asos.com | 79% | 58.3M | #475 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for DefShop
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about DefShop
DefShop was founded in 2008.
DefShop is headquartered in Berlin, Germany. It is registered at Berlin, Berlin, Germany.
Thomas Grob is the CEO of DefShop, as recorded in our data.
DefShop was founded in 2008 and is headquartered in Berlin, Germany. Operations focus on online retail within the fashion sector, where apparel and footwear for men, women, and children are distributed. Items such as jackets, sweatshirts, jeans, shoes, sandals, and boots are included in the catalog. Brands like Just Rhyse, FILA, Jordan, Mister Tea, and Vero Moda are featured among the offerings. Leadership is provided by CEO Thomas Grob.
DefShop's top competitors include ABOUT YOU, BestSecret and Dress for less.
DefShop offers Fashion Ecommerce Platform, T-Shirts, Shorts, and Sneakers.
DefShop has 1 investor. Key investors include Equistone Partners Europe.
DefShop operates through Defshop Gmbh.
Yes. DefShop was acquired by Equistone Partners Europe in August 2017.
Yes. DefShop publishes DefShop - Fashion & Mode, with over 500,000 downloads.
The website of DefShop receives about 450 thousand visits a month and ranks #72,029 among all websites worldwide.