About Defy
Defy is a company based in Durban (South Africa) founded in 1905 was acquired by Arcelik Global in July 2011. It operates as a Direct-to-Consumer (D2C). Defy offers products and services including Refrigeration Appliances, Cooking Appliances, Washing Machines, and Air Conditioners.
- Headquarter Durban, South Africa
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Sectors
Consumer
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Phone
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Website
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
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Investors
Ethos Private Equity
& 1 more
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Employee Count
Employee Count
- Acquired by
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Products & Services of Defy
Defy offers a comprehensive portfolio of products and services, including Refrigeration Appliances, Cooking Appliances, Washing Machines, and Air Conditioners. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Innovative refrigeration solutions are provided for home use.
Advanced cooking appliances are offered for culinary needs.
Efficient washing machines are designed for fabric care.
Powerful air conditioners are built for home comfort.
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Funding Insights of Defy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Defy
Defy has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ethos Private Equity and Arcelik Global. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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PE firm investing in South Africa
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Founded Year | Domain | Location | |
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Technology-enabled sustainability solutions are provided for home appliances and hardware.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Defy
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Defy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Defy Comparisons
Competitors of Defy
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Defy
When was Defy founded?
Defy was founded in 1905.
Where is Defy located?
Defy is headquartered in Durban, South Africa. It is registered at Durban, Kwazulu-natal, South Africa.
Who is the current CEO of Defy?
Hakan Kozan is the current CEO of Defy.
What does Defy do?
A range of household appliances is offered by Defy, focusing on kitchen, laundry, and air care solutions. Products including refrigerators, cooking appliances, washing machines, and air conditioners are designed for performance and reliability. The company operates within the consumer goods sector, emphasizing innovation and sustainability. As a subsidiary of Beko, global operations are supported across multiple countries, enhancing market reach and product development.
What products or services does Defy offer?
Defy offers Refrigeration Appliances, Cooking Appliances, Washing Machines, and Air Conditioners.
Who are Defy's investors?
Defy has 2 investors. Key investors include Ethos Private Equity, and Arcelik Global.
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