About Desi Toys
Desi Toys is a Retail company based in Mumbai (India) founded in 2012 by Vithal Mukund Gattewar and Swapna Wagh. It operates as an an online retail store specializing in traditional toys. It operates on a B2C model. Its Indian entity Desi Toys & Games Private Limited reported revenue of ₹1.24 Cr. Its focus areas include E-commerce, Toys and Games and Traditional Toys. Its competitors include Snooplay, Jammbo, WinMagic, Cubelelo and Kitki and 4 more; 4 of its 9 listed competitors have raised funding.
Company details
Desi Toys, led by Vithal Mukund Gattewar as Co-Founder, Swapna Wagh as Founder, specializes in engaging in retail operations, operating online marketplaces, toys and games, and traditional toys. An online retail store specializing in traditional toys. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
- Headquarters Mumbai, India
- Founders Vithal Mukund Gattewar, Swapna Wagh
- SectorsRetail
- Email••••••••
- Website desitoys.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Desi Toys & Games Private Limited
- Date of Incorporation 09 Jun, 2017
- Jurisdiction Thane, Maharashtra, India
- Annual Revenue₹1.24 Cr
FY 2025 · +7% YoY
- Net Profit₹2.2 Lakh
FY 2025 · 2% margin
- EBITDA₹4.9 Lakh
FY 2025 · 4% margin
Associated legal entities of Desi Toys
Desi Toys operates through Desi Toys & Games Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Desi Toys & Games Private Limited CIN U74999MH2017PTC295961 | Active | 09 Jun 2017 | Thane, Maharashtra | ₹1.2 Cr | – | 2 | View details |
Apps and channels of Desi Toys
its YouTube channel Desi Toys has 153 subscribers and 16 videos.
Videos from Desi Toys
The most watched videos on Desi Toys's YouTube channel, Desi Toys (153 subscribers). Click a video to play it here.
More on Desi Toys.
Board of directors of Desi Toys & Games Private Limited (Desi Toys)
Desi Toys & Games Private Limited is the primary company behind Desi Toys. The board of Desi Toys & Games Private Limited currently have 2 directors; the longest-serving is Swapna Soham Wagh, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Swapna Soham Wagh DIN 07825551 | Director | 09 Jun 2017 | 9 yrs 4 mo | Desi Toys & Games Private Limited |
| Vithal Mukund Gattewar DIN 07825574 | Director | 09 Jun 2017 | 9 yrs 4 mo | Desi Toys & Games Private Limited |
People of Desi Toys
2 people are tracked at Desi Toys (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Founder | Leadership |
Complete people profiles for Desi Toys
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Desi Toys
Figures of Desi Toys & Games Private Limited, the primary company behind Desi Toys, for FY 2025. Revenue was ₹1.24 Cr (+7% year on year). Net profit was ₹2.2 Lakh (2% margin). EBITDA was ₹4.9 Lakh (4% margin). Revenue has grown at a compounded annual rate of +2% over three years and +12% over five years.
- ₹1.24 CrRevenue · FY 2025 · +7% YoY
- ₹2.2 LakhNet profit · 2% margin
- ₹4.9 LakhEBITDA · 4% margin
- ₹1 LakhPaid-up capital
- +2%Revenue CAGR, 3 years
- +12%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Desi Toys & Games Private Limited are on its company page.
Detailed financial statements for Desi Toys
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Desi Toys
Desi Toys has 9 listed competitors in our database, 4 of them funded. They include Snooplay, Jammbo, WinMagic, Cubelelo and Kitki, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| snooplay.in | 2018 | Delhi, India | $1.45M | 40 | Online retailing of toys and games is conducted internationally. | |
| jammbo.com | 2023 | Delhi, India | $113,148 | 2 | Online platform offering a wide range of toys for kids | |
| winmagictoys.com | 2017 | Mumbai, India | $3.41M | 65 | Online retailer offering toys for kids | |
| cubelelo.com | 2013 | Raipur, India | $19,217 | 9 | Rubik's cubes and similar puzzles are retailed online by Cubelelo. | |
| kitki.in | 2013 | Hyderabad, India | – | – | Online platform offering educational toys for children. | |
| toy-kraft.com | 2007 | Mumbai, India | – | – | Sells educational toys including art, craft, games, STEM toys, and puzzles. | |
| buntytoys.in | 2006 | Madurai, India | – | – | Operates an online platform specializing in toys for children. | |
| toycart.com | 2016 | Sahibzada Ajit Singh Nagar, India | – | – | Online store offering gifts, personalized items, and delivery services across India. | |
| tedderapp.com | 2021 | Pune, India | – | – | Manages an e-commerce store specializing in toys for children. |
Detailed competitors of Desi Toys
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Desi Toys
The website of Desi Toys (desitoys.in) receives about 6.5K visits a month.
- Monthly visits6.5K
▲ 2.5% vs previous month
Websites whose visitors overlap most with Desi Toys. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| toycra.com | 100% | 82.8K | #372,279 | View details | |
| cotsandcuddles.com | 99% | – | #360,299 | View details | |
| arirotoys.com | 98% | 146.7K | #253,939 | View details | |
| bloontoys.com | 96% | 222.3K | #207,744 | View details | |
webby.toys | webby.toys | 94% | – | #1,390,621 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Desi Toys
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Licensed & Thematic Merchandise
10 companies that operate in the same segment as Desi Toys (Licensed & Thematic Merchandise), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Licensed sports merchandise, collectibles, and betting platforms are provided. | 2011 | New York, New York, United States | USD 4.85 B | – | 14,656 | |
Hyperlocal delivery of marijuana products and consultations are facilitated. | 2014 | San Francisco, California, United States | USD 186 M | – | 98 | |
Online platform offering smart vending machine retail solutions | 2017 | Noida, Uttar Pradesh, India | USD 6.73 M | – | – | |
Smart vending solutions are provided for offline retailers and businesses. | 2008 | Troy, United States | – | – | 334 | |
Pop-culture inspired apparel and lifestyle items are sold online. | 2013 | Mumbai, Maharashtra, India | USD 29.73 M | USD 28.41 M | 493 | |
AI-based smart cart self-checkout solutions are provided for retail businesses. | 2015 | Tel Aviv, Israel | USD 52.6 M | – | – | |
Self-checkout and digitized operations are provided for grocery retailers. | 2018 | Tel Aviv, Israel | USD 199 M | – | – | |
Automated vending machines for fresh meals and snacks are operated. | 2013 | Chicago, Illinois, United States | USD 82.62 M | – | – | |
App-based automated checkout solutions are provided for offline retailers. | 2016 | Sacramento, California, United States | USD 79.32 M | – | – | |
Manufacturer of figurines with the help of 3D Printing | 2012 | Singapore, Singapore | USD 42.59 M | – | – |
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Frequently Asked Questions about Desi Toys
Desi Toys was founded in 2012.
Desi Toys is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Desi Toys, Desi Toys & Games Private Limited, reported revenue of ₹1.24 Cr for FY 2025, up 7% year on year.
Desi Toys, led by Vithal Mukund Gattewar as Co-Founder, Swapna Wagh as Founder, specializes in engaging in retail operations, operating online marketplaces, toys and games, and traditional toys. An online retail store specializing in traditional toys. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Desi Toys operates through Desi Toys & Games Private Limited.
The legal entities of Desi Toys currently have 2 directors, including Swapna Soham Wagh, Vithal Mukund Gattewar.