About Dexter
Dexter is a company based in United States founded in 2021 was acquired by StayTuned in May 2022. It operates as a SaaS (Software-as-a-Service). Dexter offers products and services including Dexter App. Dexter operates in a competitive market with competitors including Shoplift, Heuristic Commerce, Tontine and Always Be Testing, among others.
- Headquarter United States
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Website thedexterapp.com
- Acquired by StayTuned (May 2022)
- Legal Name Goods Media Llc
Products & Services of Dexter
Dexter offers a comprehensive portfolio of products and services, including Dexter App.
Price testing tool for Shopify store optimization.
Investors in Dexter
Dexter has secured backing from 1 investor. Prominent investors backing the company include StayTuned.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-first digital brands are acquired by the platform. | 2018 | staytuned.digital | New York, United States |
Investor details for Dexter
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Dexter
2 dated milestones of Dexter across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Dexter is founded.
- Exit Acquired by StayTuned.
Competitors of Dexter
Dexter operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Shoplift, Heuristic Commerce, Tontine and Always Be Testing, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| shoplift.ai | 2021 | New York, United States | – | – | A/B testing analytics software is provided for Shopify businesses. | |
| heuristiccommerce.com | 2024 | Dover, United States | – | – | Provides customer experience management plugins for e-commerce websites. | |
| tontine.ai | 2021 | Sacramento, United States | – | – | Offers A/B testing platform for Shopify to boost profits and conversions scientifically. | |
| abtapp.com | 2018 | Chester, United States | – | – | Delivers A/B split testing solutions for Shopify product pages. |
Detailed competitors of Dexter
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Dexter
The website of Dexter (thedexterapp.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▼ 40% vs previous month
Latest news on Dexter
Complete news archive for Dexter
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Dexter
10 companies that operate in the same segment as Dexter (E-Commerce Enablers & Infrastructure), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Integrated logistics services including parcel delivery and warehousing are provided. | 2011 | Gurugram, Haryana, India | USD 1.25 B | USD 1.12 B | 62,070 | |
E-commerce storefront solutions are provided for online businesses. | 2006 | Ottawa, Ontario, Canada | USD 122.25 M | USD 8.45 B | 8,100 | |
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | Gurugram, Haryana, India | USD 344.42 M | USD 135.47 M | 800 | |
Express delivery logistics solutions are provided for businesses and individuals. | 2015 | Bengaluru, Karnataka, India | USD 246.8 M | USD 447.86 M | – | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.35 B | – | 1 | |
Delivery channels management software is provided for restaurants. | 2015 | Bengaluru, Karnataka, India | USD 32.32 M | USD 2.97 M | 171 | |
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | – | 128 | |
Digital consumer brands are acquired and enabled by technology platform. | 2004 | Manchester, Greater Manchester, United Kingdom | USD 722.56 M | USD 2.32 B | 6,790 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Dexter
Dexter was founded in 2021.
Dexter is headquartered in United States.
Dexter is engaged in providing price testing solutions for e-commerce businesses, particularly Shopify store owners. The app is designed to simplify AB testing of product prices to uncover hidden revenue opportunities. It operates within the technology sector, offering tools that deliver statistically significant results through simultaneous testing and simplified analytics. Compatibility with remarketing and cart recovery is ensured, maintaining consistent pricing visibility for users throughout the testing process.
Dexter's top competitors include Shoplift, Heuristic Commerce and Tontine.
Dexter offers Dexter App.
Dexter has 1 investor. Key investors include StayTuned.
Dexter operates through Goods Media Llc.
Yes. Dexter was acquired by StayTuned in May 2022.

