DFS

Doncaster, United Kingdom Founded: 1969 • Age: 57 yrs Acquired By Advent International
Furniture is manufactured and retailed by DFS across the UK.
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About DFS

DFS is a company based in Doncaster (United Kingdom) founded in 1969 was acquired by Advent International in April 2010.. The company has 7 employees as of January 31, 2020. DFS has completed 2 acquisitions, including Sofa Workshop and Sofology. DFS operates in a competitive market with competitors including MADE.COM, Swoon, eve sleep, Knoll and Salter, among others.

  • Headquarter Doncaster, United Kingdom
  • Employees 7 as on 31 Jan, 2020
  • Sectors
    Retail
    Consumer
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Dfs Limited
  • Date of Incorporation 29 Dec, 2000
  • Jurisdiction OSSETT
Operational Areas
Retail → Consumer & Fashion Retail
Consumer → Beauty, Personal & Household Care
Key Metrics
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People of DFS
Headcount 1000-5000
Employee Profiles 138
Board Members and Advisors 5
Employee Profiles
People
Nick Smith
Chief Executive Officer of DFS
People
Russell Harte
Chief Operating Officer
People
Joanne Shawcroft
Chief People Officer
People
Dionne Loughrey
Head Of Group Procurement

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Board Members and Advisors
people
Jo Boydell
NED And Audit Committee Chair
people
Gill Barr
Director
people
Steve Johnson
Non-Executive Chair
people
Alison Hutchinson
Senior Independent Director

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Funding Insights of DFS

  • Total Funding
  • Total Rounds 1
  • Last Round Post-IPO — $78.9M
  • First Round

    (23 Apr 2020)

  • Investors Count
Date Amount Transaction Name Valuation Lead Investors Investors
Apr, 2020 Amount Post-IPO - DFS Valuation

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Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

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Investors in DFS

DFS has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Advent International. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity firm focused on multiple sectors
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by DFS

DFS has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Sofa Workshop and Sofology. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Handmade sofas are manufactured and retailed by Sofa Workshop.
1985
Multichanne sofa retailer
1974
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - DFS

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Dfs Comparisons

Employees
+
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Competitors of DFS

DFS operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as MADE.COM, Swoon, eve sleep, Knoll and Salter, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multi-category home improvement products are sold through an internet-first brand.
domain founded_year HQ Location
Multi-category home furniture is sold online by Swoon.
domain founded_year HQ Location
Mattresses, pillows, and furniture products are provided by eve sleep.
domain founded_year HQ Location
Modern furniture for homes and offices is designed and manufactured.
domain founded_year HQ Location
Multi-category home improvement products are offered through an internet-first brand.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Dfs

Frequently Asked Questions about DFS

When was DFS founded?

DFS was founded in 1969 and raised its 1st funding round 51 years after it was founded.

Where is DFS located?

DFS is headquartered in Doncaster, United Kingdom. It is registered at Doncaster, England, United Kingdom.

How many employees does DFS have?

As of Jan 31, 2020, the latest employee count at DFS is 7.

What does DFS do?

DFS was founded in 1969 and operates as a furniture manufacturer and retailer in the United Kingdom. Production occurs in three UK-based factories, with over 85 stores distributed nationwide. The range includes sofa beds, leather sofas, corner sofas, and other household items. The company is listed on the London Stock Exchange and forms part of the FTSE 250 Index, with headquarters in Doncaster.

Who are the top competitors of DFS?

DFS's top competitors include MADE.COM, eve sleep and Swoon.

How many acquisitions has DFS made?

DFS has made 2 acquisitions, including Sofa Workshop, and Sofology.

Who are DFS's investors?

DFS has 1 investor. Key investors include Advent International.

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