About Dreams
Dreams is a Consumer company based in High Wycombe (United Kingdom) founded in 1985, and was acquired by Tempur Sealy International in May 2021. It operates as a beds, mattresses, and bedroom furniture are retailed by the company. It operates on a Direct-to-Consumer (D2C) model. Its website dreams.co.uk draws about 2.2 million monthly visits. Dreams offers products and services including Beds, Mattresses, and Bedding. Its focus areas include Retail, Home Furnishings and Beds and Mattresses. Its legal entity is Dreams Limited.
Company details
Dreams is established as a prominent retailer of beds and mattresses in the UK. A wide range of products including divan beds, ottoman beds, and adjustable beds are offered. Various mattress types such as memory foam, hybrid, and pocket spring are provided. Additional bedroom furniture and bedding accessories are also sold. The company operates over 200 stores nationwide and focuses on customer satisfaction with services like free delivery and a 100-night comfort guarantee. Partnerships with brands like TEMPUR and Silentnight are maintained to ensure quality offerings in the home furnishing sector.
- Headquarters High Wycombe, United Kingdom
- Stage Acquired
- SectorsConsumer
- Website category Home and Garden · Furniture
- Email••••••••
- Phone•••• ••••
- Website dreams.co.uk
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Tempur Sealy International (May 2021)
- Legal Name Dreams Limited
- Latest Funding Round$382.13K (USD), Unspecified
Aug 2023
- InvestorsTempur Sealy International
& 2 more
- Acquired by
Products & Services of Dreams
Dreams offers a comprehensive portfolio of products and services, including Beds, Mattresses, and Bedding.
Beds are offered in various sizes and styles.
Mattresses are provided in multiple types and comforts.
Bedding items like pillows and duvets are sold.
Apps and channels of Dreams
its YouTube channel Dreams has 5.99K subscribers and 30 videos.
Videos from Dreams
The most watched videos on Dreams's YouTube channel, Dreams (5.99K subscribers). Click a video to play it here.
More on Dreams.
Funding Insights of Dreams
- Total Rounds 2
- Last Round Unspecified — $382,134
- Investors Count 1
All 2 funding rounds of Dreams with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | $382,134 | Unspecified | – | – | – |
| Mar 2008 | – | Debt – Conventional | – | – |
3 investors in total: 3 institutional.
Investors in Dreams
Dreams has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Tempur Sealy International, Sun Capital Partners and Ardian.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private investment firm specializing in markets and partnerships. | – | ardian.com | - | |
Private equity firm | 1995 | suncappart.com | Boca Raton, United States | |
Premium mattresses and bedding products are manufactured and distributed globally. | 1992 | tempursealy.com | Lexington, United States |
Investor details for Dreams
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Dreams
94 people are tracked at Dreams (19 in leadership, 75 in team).
| Name | Role | Group |
|---|---|---|
Annabel Howard | Head Of Marketing | Leadership |
Octavia Benham | Head Of Ecommerce | Leadership |
Jonathan Hirst | CEO | Leadership |
Petra Kasperova | Chief Financial Officer | Leadership |
Emma Long | Chief Customer Officer | Leadership |
Bartosz Stachura | Head Of Business Systems | Leadership |
Sam Johnson | Head Of Customer Service | Leadership |
Ben Lewis | Head Of Finance | Leadership |
Steve Payne | Head Of New Channels | Leadership |
Donald MacNeil | Head Of Retail (north) | Leadership |
Julie Ann Powell Assoc Cipd | People Business Partner - Retail North | Leadership |
Annick Giraud | Director | Leadership |
Taimoor Ali Malik Aca Fcca | Finance Business Partner | Leadership |
Colin Jefferys Acma Gcma | Finance Business Partner | Leadership |
Jordan Chard | Head Of Technical & Ethical | Leadership |
Caroline Scott | Head Of Retail | Leadership |
Adam Talbot | Head Of Fp&a | Leadership |
Simon Moore | Director Of Marketing | Leadership |
Muhammad Ali | Head Of Insights & Analytics | Leadership |
Larissa Gallagher | Media Marketing Manager | Team |
74 more people are available in the full profile.
Complete people profiles for Dreams
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Dreams
5 dated milestones of Dreams across 38 years, from founding to its latest funding, stage changes and deals.
- Founded Dreams is founded.
- Funding First funding round.
- Exit Acquired by Sun Capital Partners.
- Exit Acquired by Tempur Sealy International.
- Funding Latest funding round, Unspecified, of $382K.
Web traffic of Dreams
The website of Dreams (dreams.co.uk) receives about 2.2M visits a month and ranks #26,808 among all websites worldwide, #285 in Furniture.
- Monthly visits2.2M
▲ 10.2% vs previous month
- Unique visitors944K
per month
- Global rank#26,808
among all websites
- Category rank#285
Home and Garden · Furniture
- Bounce rate47%
- Pages per visit3.4
- Average visit2 min 52 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Dreams. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dfs.co.uk | 100% | 4M | #12,795 | View details | |
silentnight.co.uk | silentnight.co.uk | 97% | – | #147,795 | – |
| bensonsforbeds.co.uk | 95% | 1.3M | #45,913 | View details | |
| furniturevillage.co.uk | 92% | 1.7M | #35,010 | View details | |
| happybeds.co.uk | 88% | 695.4K | #85,356 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Dreams
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Home & Living Products
10 companies that operate in the same segment as Dreams (Home & Living Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
App based platform to connect users with local service professionals | 2008 | San Francisco, California, United States | USD 698.85 M | – | 1,807 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Multi-category products are rented via subscription model. | 2014 | Bengaluru, Karnataka, India | USD 58.71 M | USD 14.82 M | 422 | |
Multi-category home improvement products are sold online by Wayfair. | 2002 | Boston, Massachusetts, United States | USD 368.2 M | USD 12.46 B | 3 | |
AI-enabled smart mattress covers and thermoregulated bedding are provided. | 2014 | New York, New York, United States | USD 323.07 M | – | 272 | |
Multi-category home improvement products are sold through an internet-first brand. | 2010 | London, England, United Kingdom | USD 135.9 M | – | – | |
Developer and manufacturer of heating, ventilation, air conditioning and refrigeration equipment | 1924 | Osaka, Osaka Prefecture, Japan | – | USD 29.47 B | 96,337 | |
Mattresses and bedding are provided by an internet-first brand. | 2014 | New York, New York, United States | USD 339.7 M | USD 497 M | 806 | |
Internet-first brand offering multi-category home furniture | 2012 | Bengaluru, Karnataka, India | USD 108.06 M | USD 26.92 B | 43,024 |
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Related news about Dreams
Complete news archive for Dreams
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Dreams
Dreams was founded in 1985 and raised its 1st funding round 23 years after it was founded.
Dreams is headquartered in High Wycombe, United Kingdom. It is registered at High Wycombe, Buckinghamshire, United Kingdom.
Dreams is established as a prominent retailer of beds and mattresses in the UK. A wide range of products including divan beds, ottoman beds, and adjustable beds are offered. Various mattress types such as memory foam, hybrid, and pocket spring are provided. Additional bedroom furniture and bedding accessories are also sold. The company operates over 200 stores nationwide and focuses on customer satisfaction with services like free delivery and a 100-night comfort guarantee. Partnerships with brands like TEMPUR and Silentnight are maintained to ensure quality offerings in the home furnishing sector.
Dreams offers Beds, Mattresses, and Bedding.
Dreams has 3 investors. Key investors include Tempur Sealy International, Sun Capital Partners, and Ardian.
Dreams operates through Dreams Limited.
Yes. Dreams was acquired by Tempur Sealy International in May 2021.
The website of Dreams receives about 2.2 million visits a month and ranks #26,808 among all websites worldwide.