About Discern Living
Discern Living was a Retail company based in Mumbai (India) founded in 2015 by Gautam Kitchlu. It operates in stealth mode, focusing on innovative solutions in the home decor space. It operates on a B2C model. Its Indian entity Discern Living Technology Solutions Private Limited reported revenue of ₹35.4 Lakh. The company is recorded as dissolved. Its focus areas include Home and Decor, Home Decor Products and E-commerce or Design Services. Its competitors include iDecorwala, Casa Pop, Guddee, Artisera and Indu Bindu and 2 more; 1 of its 7 listed competitors has raised funding.
Company details
Discern Living, led by Gautam Kitchlu as Founder, specializes in engaging in retail operations, home and decor, home decor products, and e-commerce or design services. Operates in stealth mode, focusing on innovative solutions in the home decor space. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
- Headquarters Mumbai, India
- Founders Gautam Kitchlu
- SectorsRetail
- Website discernliving.com
- Social Facebook
- Legal Name Discern Living Technology Solutions Private Limited
- Date of Incorporation 16 May, 2015
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹35.4 Lakh
FY 2024 · -76% YoY
- Net Loss-₹17.9 Lakh
FY 2024 · -50% margin
- EBITDA-₹17.9 Lakh
FY 2024 · -50% margin
Associated legal entities of Discern Living
Discern Living operates through Discern Living Technology Solutions Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Discern Living Technology Solutions Private Limited CIN U74999MH2015PTC264543 | Active | 16 May 2015 | Mumbai, Maharashtra | ₹0.4 Cr | – | 2 | View details |
Board of directors of Discern Living Technology Solutions Private Limited (Discern Living)
Discern Living Technology Solutions Private Limited is the primary company behind Discern Living. The board of Discern Living Technology Solutions Private Limited currently have 2 directors; the longest-serving is Gautam Kitchlu, appointed in 2015.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Gautam Kitchlu DIN 05216155 | Director | 16 May 2015 | 11 yrs 5 mo | Discern Living Technology Solutions Private Limited |
| Dheera Kitchlu DIN 02279963 | Director | 16 May 2015 | 11 yrs 5 mo | Discern Living Technology Solutions Private Limited |
People of Discern Living
1 people are tracked at Discern Living (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Discern Living
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Discern Living
Figures of Discern Living Technology Solutions Private Limited, the primary company behind Discern Living, for FY 2024. Revenue was ₹35.4 Lakh (-76% year on year). Net loss was -₹17.9 Lakh (-50% margin). EBITDA was -₹17.9 Lakh (-50% margin). Revenue has grown at a compounded annual rate of -41% over three years and -17% over five years.
- ₹35.4 LakhRevenue · FY 2024 · -76% YoY
- -₹17.9 LakhNet loss · -50% margin
- -₹17.9 LakhEBITDA · -50% margin
- ₹1 LakhPaid-up capital
- -41%Revenue CAGR, 3 years
- -17%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Discern Living Technology Solutions Private Limited are on its company page.
Detailed financial statements for Discern Living
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Discern Living
Discern Living has 7 listed competitors in our database, 1 of them funded. They include iDecorwala, Casa Pop, Guddee, Artisera and Indu Bindu, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| idecorwala.com | 2013 | Chennai, India | – | – | Wall decor products are sold via an online marketplace. | |
| casa-pop.com | 2013 | Delhi, India | – | – | Offers luxury wallpapers and home decor through online sales and dealer networks. | |
| guddee.in | 2021 | Mumbai, India | – | – | Handcrafted home decor items are sold via an online marketplace. | |
| artisera.com | 2015 | Bengaluru, India | – | – | Curates and sells fine art, collectibles via online gallery and physical store. | |
| indubindu.com | 2016 | Noida, India | – | 2 | Online retailer of traditional Indian kurtas, dresses, and ethnic wear. | |
| tweejoy.com | 2015 | Delhi, India | – | – | Online store for art-designed everyday items like mugs and t-shirts. | |
| crudearea.com | 2012 | Mumbai, India | $115,015 | – | Curated artwork and home decor products are sold online. |
Detailed competitors of Discern Living
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as Discern Living (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 719 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Vilnius County, Lithuania | USD 872.04 M | USD 2 M | 4,595 | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | USD 73.11 M | 493 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Discern Living
Discern Living was founded in 2015.
Discern Living is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Discern Living, Discern Living Technology Solutions Private Limited, reported revenue of ₹35.4 Lakh for FY 2024, down 76% year on year.
Discern Living, led by Gautam Kitchlu as Founder, specializes in engaging in retail operations, home and decor, home decor products, and e-commerce or design services. Operates in stealth mode, focusing on innovative solutions in the home decor space. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
Discern Living's top competitors include iDecorwala, Casa Pop and Artisera.
Discern Living operates through Discern Living Technology Solutions Private Limited.
The legal entities of Discern Living currently have 2 directors, including Gautam Kitchlu, Dheera Kitchlu.