DivideBuy

Newcastle Under Lyme, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Zopa
Interest-free credit is offered for consumer purchases via retail partners.
Annual revenue - Latest available
Total funding $89.9M 8 rounds
Employees - Tracked headcount
Investors 6 Known backers
Products 2 Services tracked
Competitors 7 Brand Intelligence

About DivideBuy

DivideBuy is a company based in Newcastle Under Lyme (United Kingdom) founded in 2014 by Max William Thowless-reeves and Christopher Peter Martin was acquired by Zopa in February 2023. DivideBuy has raised $89.86 million across 8 funding rounds from investors including Shawbrook Bank, Zopa and Paragon Bank. DivideBuy offers products and services including Interest-Free Credit and Retail Finance Solutions. DivideBuy operates in a competitive market with competitors including Afterpay, Klarna, Zilch, Raylo Pay and Deko, among others.

  • Headquarter Newcastle Under Lyme, United Kingdom
  • Founders Max William Thowless-reeves, Christopher Peter Martin
  • Stage Minicorn
  • Sectors
    Financial Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Zopa Bank Limited
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $89.86 M (USD)

    in 8 rounds

  • Latest Funding Round
    $414.32 M (USD), Debt – Conventional

    Sep 10, 2021

  • Investors
  • Employee Count
    Not available
  • Acquired by
    Zopa

    (Feb 16, 2023)

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Products & Services of DivideBuy

DivideBuy offers a comprehensive portfolio of products and services, including Interest-Free Credit and Retail Finance Solutions.

Product name locked
Category locked
Primary

Enables shoppers to pay for purchases in installments without interest charges.

Product name locked
Category locked
Locked

Helps merchants increase sales through credit options and eligibility checks.

People of DivideBuy

Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Ben Smith
Head Of Presales & Support
People
Rebecca Robinson
Head Product, Change And Transformation
People
Roy Hamilton
Onboarding Executive
People
Heather Wilkinson
Senior Content And PR Manager

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Funding Insights of DivideBuy

DivideBuy has successfully raised a total of $89.86M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $414.32 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in DivideBuy

DivideBuy has secured backing from 6 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Shawbrook Bank, Zopa and Paragon Bank.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Souter Investments is engaged in private equity investments.
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Global investment firm focusing on credit and event-driven opportunities worldwide.
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Commercial banking services are provided in the United Kingdom.
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Investor details for DivideBuy

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by DivideBuy

Investments
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Investment portfolio details for DivideBuy

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - DivideBuy

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Detailed financials for DivideBuy

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Dividebuy Comparisons

DivideBuy Primary company
Description
Interest-free credit is offered for consumer purchases via r...
Location
Newcastle Under Lyme, United Kingdom
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for DivideBuy

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of DivideBuy

DivideBuy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Afterpay, Klarna, Zilch, Raylo Pay and Deko, among others.

Company Name Domain Founded year HQ Location Description
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A buy now pay later service is offered by Afterpay.
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Point-of-sale financing is facilitated through an online platform for purchases.
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Direct-to-consumer ad-subsidised payments network
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POS financing solutions are offered to businesses through monthly subscriptions.
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Purchase financing is enabled through a B2B2C multi-lender platform.
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Detailed competitors of DivideBuy

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  • Domains and locations
  • Full company profiles
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Latest news on Dividebuy

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Complete news archive for DivideBuy

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  • Source and publication date
  • Older coverage
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Frequently Asked Questions about DivideBuy

DivideBuy was founded in 2014.

DivideBuy is headquartered in Newcastle Under Lyme, United Kingdom. It is registered at Newcastle Under Lyme, Staffordshire, United Kingdom.

DivideBuy is a funded company, having raised a total of $89.86M across 8 funding rounds to date.

DivideBuy was established in 2014 as an online financing platform in the consumer credit sector. Interest-free credit options are provided to customers through partnerships with retailers, enabling purchases to be spread across monthly installments for up to 12 months. Operations focus on the UK market, facilitating accessible payment solutions without additional interest charges. Key figures include co-founder Max William Thowless-Reeves and founder Christopher Peter Martin.

DivideBuy's top competitors include Klarna, Afterpay and Zilch.

DivideBuy offers Interest-Free Credit and Retail Finance Solutions.

DivideBuy has 6 investors. Key investors include Shawbrook Bank, Zopa, Paragon Bank, Davidson Kempner Capital Management, and Jon Moulton.

The valuation of DivideBuy is $83.31M as of Jul 2021.

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