DivideBuy

Founded: 2014 • Age: 12 yrs Acquired By Zopa
Interest-free credit is offered for consumer purchases via retail partners.
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About DivideBuy

DivideBuy is a company founded in 2014 by Max William Thowless-reeves and Christopher Peter Martin was acquired by Zopa in February 2023.. DivideBuy has raised $89.86 million across 8 funding rounds from investors including Shawbrook Bank, Zopa and Paragon Bank. DivideBuy offers products and services including Interest-Free Credit and Retail Finance Solutions. DivideBuy operates in a competitive market with competitors including Afterpay, Klarna, Zilch, Raylo Pay and Deko, among others.

  • Founders Max William Thowless-reeves, Christopher Peter Martin
  • Stage Minicorn
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Zopa Bank Limited
Operational Areas
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $89.86 M (USD)

    in 8 rounds

  • Latest Funding Round
    $414.32 M (USD), Debt – Conventional

    Sep 10, 2021

  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    Zopa

    (Feb 16, 2023)

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Products & Services of DivideBuy

DivideBuy offers a comprehensive portfolio of products and services, including Interest-Free Credit and Retail Finance Solutions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Enables shoppers to pay for purchases in installments without interest charges.

Helps merchants increase sales through credit options and eligibility checks.

People of DivideBuy
Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Ben Smith
Head Of Presales & Support
People
Rebecca Robinson
Head Product, Change And Transformation
People
Roy Hamilton
Onboarding Executive
People
Heather Wilkinson
Senior Content And PR Manager

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Funding Insights of DivideBuy

DivideBuy has successfully raised a total of $89.86M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $414.32 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 8
  • Last Round Debt – Conventional — $414.3M
  • First Round

    (10 Jun 2014)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2021 Amount Debt – Conventional - DivideBuy Valuation

investors

Jul, 2021 Amount Series B - DivideBuy Valuation Davidson Kempner Capital Management
Jan, 2020 Amount Series B - DivideBuy Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in DivideBuy

DivideBuy has secured backing from 6 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Shawbrook Bank, Zopa and Paragon Bank. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Souter Investments is engaged in private equity investments.
Founded Year Domain Location
Global investment firm focusing on credit and event-driven opportunities worldwide.
Founded Year Domain Location
Commercial banking services are provided in the United Kingdom.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by DivideBuy

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - DivideBuy

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Dividebuy Comparisons

Employees
+
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Competitors of DivideBuy

DivideBuy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Afterpay, Klarna, Zilch, Raylo Pay and Deko, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A buy now pay later service is offered by Afterpay.
domain founded_year HQ Location
Point-of-sale financing is facilitated through an online platform for purchases.
domain founded_year HQ Location
Direct-to-consumer ad-subsidised payments network
domain founded_year HQ Location
POS financing solutions are offered to businesses through monthly subscriptions.
domain founded_year HQ Location
Purchase financing is enabled through a B2B2C multi-lender platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Dividebuy

Frequently Asked Questions about DivideBuy

When was DivideBuy founded?

DivideBuy was founded in 2014.

Is DivideBuy a funded company?

DivideBuy is a funded company, having raised a total of $89.86M across 8 funding rounds to date. The company's 1st funding round was a Series B of $2.3M, raised on Jun 10, 2014.

What does DivideBuy do?

DivideBuy was established in 2014 as an online financing platform in the consumer credit sector. Interest-free credit options are provided to customers through partnerships with retailers, enabling purchases to be spread across monthly installments for up to 12 months. Operations focus on the UK market, facilitating accessible payment solutions without additional interest charges. Key figures include co-founder Max William Thowless-Reeves and founder Christopher Peter Martin.

Who are the top competitors of DivideBuy?

DivideBuy's top competitors include Klarna, Afterpay and Zilch.

What products or services does DivideBuy offer?

DivideBuy offers Interest-Free Credit and Retail Finance Solutions.

Who are DivideBuy's investors?

DivideBuy has 6 investors. Key investors include Shawbrook Bank, Zopa, Paragon Bank, Davidson Kempner Capital Management, and Jon Moulton.

What is DivideBuy's valuation?

The valuation of DivideBuy is $83.31M as of Jul 2021.

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