About Deko
Deko is a company based in London (United Kingdom) founded in 2008 was acquired by NewDay in January 2020. The company has 48 employees. Deko has completed 1 acquisition, including Imegamedia. Deko offers products and services including Pay Monthly, Digital Credit, and Pay in 3. Deko operates in a competitive market with competitors including Klarna, Afterpay, Zilch, Laybuy and DivideBuy, among others.
- Investors
- Employee Count48
- Investments & Acquisitions
- Acquired byNewDay
(Jan 2020)
Products & Services of Deko
Deko offers a comprehensive portfolio of products and services, including Pay Monthly, Digital Credit, and Pay in 3.
Flexible monthly payments for retail purchases across various baskets
Digital account for managing repeat retail spending and payments
Interest-free option to split purchase costs into three equal payments
Investors in Deko
Deko has secured backing from 1 investor. Prominent investors backing the company include NewDay.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer credit financial services | 2000 | newday.co.uk | London, United Kingdom |
Investor details for Deko
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Deko
20 people are tracked at Deko (11 in leadership, 9 in team); the tracked headcount is 48.
| Name | Role | Group |
|---|---|---|
Kiruthika G. | Head Of Quality Assurance | Leadership |
Steve Perring | Head of Compliance and Risk | Leadership |
Michael Dawson | Chief Executive | Leadership |
Julie Carlile | Head of Operations | Leadership |
Irina Bordea | Head Of Marketing | Leadership |
Dugan Heaton | Commercial Director | Leadership |
Tom Myles | Chief Technology Officer | Leadership |
Shane Collins | Head of Merchant Product | Leadership |
Rob Fernandes | Chief Product Officer | Leadership |
John Roberts | Head of Strategic Partnerships | Leadership |
Greg Kretzmann | Head of Agile Delivery | Leadership |
Stelios Kostoglou | Senior Software Engineer | Team |
Richard C. | Scrum Master | Team |
Viktor Juhasz | Senior DevOps Engineer | Team |
Nathan Binding | Product Manager | Team |
Jessica Lebon | Operational Excellence Manager | Team |
Philip Nichols | Senior Quality Assurance Engineer | Team |
Brad Hodson | Product Manager | Team |
Imran Bhayani | Client Support Representative | Team |
Rod Marshall | Lead Product Designer | Team |
Complete people profiles for Deko
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Deko
Deko has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Imegamedia.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Retail finance integration solutions are provided for eCommerce platforms. | imegamedia.co.uk | Bournemouth, United Kingdom | 2006 | Aug 2021 | •••• |
Complete acquisition details for Deko
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Deko
3 dated milestones of Deko across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Deko is founded.
- Exit Acquired by NewDay.
- Acquisition Acquires Imegamedia.
Competitors of Deko
Deko operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klarna, Afterpay, Zilch, Laybuy and DivideBuy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klarna.com | 2005 | Stockholm, Sweden | $3.19B | 369 | Point-of-sale financing is facilitated through an online platform for purchases. | |
| afterpay.com | 2014 | Melbourne, Australia | $35.37M | – | A buy now pay later service is offered by Afterpay. | |
| zilch.com | 2018 | London, United Kingdom | $390.12M | – | Direct-to-consumer ad-subsidised payments network | |
| laybuy.com | 2016 | Auckland, New Zealand | – | – | App-based platform for point of sale financing | |
| dividebuy.co.uk | 2014 | – | $89.86M | 56 | Interest-free credit is offered for consumer purchases via retail partners. | |
| raylopay.com | 2018 | London, United Kingdom | $7.67M | 69 | POS financing solutions are offered to businesses through monthly subscriptions. |
Detailed competitors of Deko
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Deko
The website of Deko (dekopay.com) receives about 11.4K visits a month.
- Monthly visits11.4K
▲ 26.9% vs previous month
Websites whose visitors overlap most with Deko. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| dividebuy.co.uk | 100% | 81.6K | #373,026 | View details | |
paymentscardsandmobile.com | paymentscardsandmobile.com | 80% | – | #1,517,930 | – |
nacfb.org | nacfb.org | 76% | – | #3,584,404 | – |
Latest news on Deko
Complete news archive for Deko
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Deko
10 companies that operate in the same segment as Deko (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Deko
Deko was founded in 2008.
Deko is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Deko has 48 employees.
Founded in 2008 in London, United Kingdom, Deko functions as a platform in the financial services sector. Multi-lender purchase financing is provided to retailers for integration into in-store, online, or mobile app experiences. Options are extended to end-users including individuals and merchants. Co-branded credit cards are offered as an additional service, supporting B2B2C operations across various retail channels.
Deko offers Pay Monthly, Digital Credit, and Pay in 3.
Deko has made 1 acquisition, including Imegamedia.
Deko has 1 investor. Key investors include NewDay.
Deko operates through Pay4later Limited.
Yes. Deko was acquired by NewDay in January 2020.