About Deko
Deko is a company based in London (United Kingdom) founded in 2008 was acquired by NewDay in January 2020.. The company has 48 employees as of December 31, 2021. Deko has completed 1 acquisition, including Imegamedia. Deko offers products and services including Pay Monthly, Digital Credit, and Pay in 3. Deko operates in a competitive market with competitors including Klarna, Afterpay, Zilch, Laybuy and DivideBuy, among others.
- Headquarter London, United Kingdom
- Employees 48 as on 31 Dec, 2021
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pay4later Limited
- Date of Incorporation 06 Dec, 2007
- Jurisdiction LONDON, UNITED KINGDOM
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
- Investors
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Employee Count
48
as on Dec 31, 2021
- Investments & Acquisitions
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Acquired by
NewDay
(Jan 09, 2020)
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Products & Services of Deko
Deko offers a comprehensive portfolio of products and services, including Pay Monthly, Digital Credit, and Pay in 3. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Flexible monthly payments for retail purchases across various baskets
Digital account for managing repeat retail spending and payments
Interest-free option to split purchase costs into three equal payments
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Funding Insights of Deko
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Deko
Deko has secured backing from 1 investor. Prominent investors backing the company include NewDay. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Consumer credit financial services
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Deko
Deko has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Imegamedia. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Retail finance integration solutions are provided for eCommerce platforms.
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2006 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Deko
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Deko Comparisons
Competitors of Deko
Deko operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klarna, Afterpay, Zilch, Laybuy and DivideBuy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Point-of-sale financing is facilitated through an online platform for purchases.
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| domain | founded_year | HQ Location |
A buy now pay later service is offered by Afterpay.
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| domain | founded_year | HQ Location |
Direct-to-consumer ad-subsidised payments network
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| domain | founded_year | HQ Location |
App-based platform for point of sale financing
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| domain | founded_year | HQ Location |
Interest-free credit is offered for consumer purchases via retail partners.
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| domain | founded_year | HQ Location |
POS financing solutions are offered to businesses through monthly subscriptions.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Deko
Frequently Asked Questions about Deko
When was Deko founded?
Deko was founded in 2008.
Where is Deko located?
Deko is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
How many employees does Deko have?
As of Dec 31, 2021, the latest employee count at Deko is 48.
What does Deko do?
Founded in 2008 in London, United Kingdom, Deko functions as a platform in the financial services sector. Multi-lender purchase financing is provided to retailers for integration into in-store, online, or mobile app experiences. Options are extended to end-users including individuals and merchants. Co-branded credit cards are offered as an additional service, supporting B2B2C operations across various retail channels.
What products or services does Deko offer?
Deko offers Pay Monthly, Digital Credit, and Pay in 3.
How many acquisitions has Deko made?
Deko has made 1 acquisition, including Imegamedia.
Who are Deko's investors?
Deko has 1 investor. Key investors include NewDay.
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