About Drawbridge
Drawbridge is a Technology company based in San Mateo (United States) founded in 2010, and was acquired by LinkedIn in May 2019. Cross-device audience insights and real-time campaign management are enabled. It operates in the Technology and Media & Entertainment sectors. Drawbridge has raised $60.5 million across 4 funding rounds from investors including LinkedIn, Kleiner Perkins and Northgate Capital. The company has 92 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, AdTech, Data Management Platform and MarketingTech. Its legal entity is DRAWBRIDGE, INC. Its competitors include Spredfast, mParticle and Alliance Data; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2010 and headquartered in San Mateo, United States, Drawbridge operates in the digital advertising sector. Data from personal computers, mobile devices, and connected sources is curated to deliver comprehensive audience profiles. Cross-device influences on consumer behavior are measured, with online and offline actions attributed accurately. The resulting consumer graph is utilized for applications including advertising targeting, closed-loop attribution, website enhancements, content tailoring, and fraud prevention.
- Headquarters San Mateo, United States
- Employees 92
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website drawbridge.com
- Social LinkedIn X
- Acquired by LinkedIn (May 2019)
- Legal Name Drawbridge, Inc
Funding Insights of Drawbridge
Drawbridge has successfully raised a total of $60.5M across 4 strategic funding rounds. The most recent funding activity was a Series D round of $15 million completed in August 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $60.5M
- Total Rounds 4
- Last Round Series D — $15M
- First Round $6.5M
(May 2012)
- Investors Count 3
All 4 funding rounds of Drawbridge with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2018 | $15M | Series D | – | – | |
| May 2016 | $25M | Series C | – | – | |
| Feb 2013 | $14M | Series B | – | – | |
| May 2012 | $6.5M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Drawbridge
Drawbridge has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include LinkedIn, Kleiner Perkins and Northgate Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Sequoia Capital is engaged in venture capital investments. | 1972 | sequoiacap.com | ||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Northgate Capital is engaged in venture capital and private equity investments. | 2000 | northgate.com | San Francisco, United States | |
Professional networking, job recruitment, and career tools are provided. | 2003 | linkedin.com | Sunnyvale, United States |
Investor details for Drawbridge
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Drawbridge
794 people are tracked at Drawbridge (238 in leadership, 2 in board & advisors, 554 in team); the tracked headcount is 92.
| Name | Role | Group |
|---|---|---|
Darlene Moustirats Gannon | Senior Director, Corporate Communications | Leadership |
Erran Berger | VP, Engineering, Consumer and Trust | Leadership |
Kevin Krawez | VP, Site Reliability Engineering | Leadership |
Vaishali Rawat | Account Director- Mid Market And Enterprise | Leadership |
Su-Ren Neo | Group Head Of Marketing And Director, Asia Pacific | Leadership |
Sanjay Dubey | Vice President Of Engineering | Leadership |
Milka Privodanova | VP Linkedin Marketing Solutions, Large Customers - International | Leadership |
Bruno Connelly | VP, Site Engineering | Leadership |
Dan Shapero | SVP & COO | Leadership |
James Chuong | SVP & CFO | Leadership |
Klayton Kopecky | Senior Director | Leadership |
Ines Gonzalez | Head of Legal Operations | Leadership |
Goksel Genc | Senior Director Of Engineering | Leadership |
Matthew Derella | Vp, Linkedin Marketing Solutions | Leadership |
Karl Pavri | Sr. Director, Assistant Controller | Leadership |
Balaji Krishnapuram | VP Engineering, Core AI | Leadership |
Nivedita Chanana | Head Of Growth Business, West | Leadership |
Claire Wieger Nelson | Chief Of Staff | Member & Customer Experience Operations | Leadership |
Nithya Rajagopalan | Director | Leadership |
Kory Kantenga | Head Of Economics, Americas | Leadership |
774 more people are available in the full profile.
Complete people profiles for Drawbridge
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Drawbridge
4 dated milestones of Drawbridge across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Drawbridge is founded.
- Funding First funding round of $6.5M.
- Funding Latest funding round, Series D, of $15.0M.
- Exit Acquired by LinkedIn.
Competitors of Drawbridge
Drawbridge has 3 listed competitors in our database, 2 of them funded. They include Spredfast, mParticle and Alliance Data.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spredfast.com | 2008 | Austin, United States | $116.24M | 507 | Social media programs are managed, monitored, and measured at scale. | |
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. |
Detailed competitors of Drawbridge
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Top companies in MarketingTech
3 companies that operate in the same segment as Drawbridge (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Drawbridge
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Frequently Asked Questions about Drawbridge
Drawbridge was founded in 2010 and raised its 1st funding round 2 years after it was founded.
Drawbridge is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Drawbridge is a funded company, having raised a total of $60.5M across 4 funding rounds to date. The company's 1st funding round was a Series A of $6.5M, raised on May 2012.
Drawbridge has 92 employees.
Founded in 2010 and headquartered in San Mateo, United States, Drawbridge operates in the digital advertising sector. Data from personal computers, mobile devices, and connected sources is curated to deliver comprehensive audience profiles. Cross-device influences on consumer behavior are measured, with online and offline actions attributed accurately. The resulting consumer graph is utilized for applications including advertising targeting, closed-loop attribution, website enhancements, content tailoring, and fraud prevention.
Drawbridge's top competitors include mParticle, Alliance Data and Spredfast.
Drawbridge has 4 investors. Key investors include LinkedIn, Kleiner Perkins, Northgate Capital, and Sequoia Capital.
Drawbridge operates through Drawbridge, Inc.
Yes. Drawbridge was acquired by LinkedIn in May 2019.