About Dynata
Dynata is a Business Services company based in Plano (United States) founded in 2004, and was acquired by e-Rewards in October 2009. Advertising services are provided by Dynata to global clients. It operates on a Data-as-a-Service and Managed Services model. Dynata offers products and services including First-Party Data Platform, Data Visualization Solutions, Brand Lift, and QualiQuant AI. Its focus areas include Technology, Data & Analytics and Market Research. Its competitors include Cadent, Digital Domain and Omnicom Group; 2 of its 3 listed competitors have raised funding.
Company details
Dynata is established as the worlds largest first-party data platform, offering high-quality data to businesses across various sectors. Services are provided to researchers, brands, media agencies, publishers, pollsters, academics, and consultancies. Solutions include audience activation, data visualization, brand lift measurement, and QualiQuant AI for combined qualitative and quantitative insights. Global panels with unrivaled reach and local expertise are maintained to support market research and analysis. Data quality is ensured through innovative tools like QualityScore, which uses AIML to detect and replace fraudulent respondents in real-time.
Products & Services of Dynata
Dynata offers a comprehensive portfolio of products and services, including First-Party Data Platform, Data Visualization Solutions, Brand Lift, and QualiQuant AI.
Largest first-party data platform for global insights provided.
Custom data reporting and visualization dashboards are offered.
Ad influence on awareness and intent is measured.
Qualitative and quantitative feedback is combined using AI.
Apps and channels of Dynata
its YouTube channel Dynata has 644 subscribers and 30 videos.
Videos from Dynata
The most watched videos on Dynata's YouTube channel, Dynata (644 subscribers). Click a video to play it here.
More on Dynata.
Investors in Dynata
Dynata has secured backing from 1 investor. Prominent investors backing the company include e-Rewards.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Paid surveys are conducted online to earn redeemable currency. | 1999 | e-rewards.com | Dallas, United States |
Investor details for Dynata
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- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Timeline of Dynata
2 dated milestones of Dynata across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Dynata is founded.
- Exit Acquired by e-Rewards.
Competitors of Dynata
Dynata has 3 listed competitors in our database, 2 of them funded. They include Cadent, Digital Domain and Omnicom Group.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadent.tv | 2005 | New York, United States | $17M | 23 | TV advertising solutions are provided for businesses through data-driven methods. | |
| digitaldomain.com | 1992 | Los Angeles, United States | $18.22M | 191 | Visual effects studio for feature film and advertising production | |
| omnicomgroup.com | 1944 | New York, United States | 74,900 | Marketing & communications company |
Detailed competitors of Dynata
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- Full competitor set
- Operating metrics
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Web traffic of Dynata
Websites that share an audience with Dynata (researchnow.co.uk).
Websites whose visitors overlap most with Dynata. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| surveysampling.com | 100% | 3.5K | #3,132,817 | View details | |
| research-live.com | 99% | 46.4K | #926,914 | View details | |
djsresearch.com | djsresearch.com | 91% | #444,773 | – | |
| myttonwilliams.co.uk | 82% | #13,184,138 | View details | ||
| fitch.com | 54% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for Dynata
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Dynata (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Frequently Asked Questions about Dynata
Dynata was founded in 2004.
Dynata is headquartered in Plano, United States. It is registered at Plano, Texas, United States.
Dynata is established as the worlds largest first-party data platform, offering high-quality data to businesses across various sectors. Services are provided to researchers, brands, media agencies, publishers, pollsters, academics, and consultancies. Solutions include audience activation, data visualization, brand lift measurement, and QualiQuant AI for combined qualitative and quantitative insights. Global panels with unrivaled reach and local expertise are maintained to support market research and analysis. Data quality is ensured through innovative tools like QualityScore, which uses AIML to detect and replace fraudulent respondents in real-time.
Dynata's top competitors include Cadent, Digital Domain and Omnicom Group.
Dynata offers First-Party Data Platform, Data Visualization Solutions, Brand Lift, and QualiQuant AI.
Dynata has 1 investor. Key investors include e-Rewards.
Dynata operates through Dynata.
Yes. Dynata was acquired by e-Rewards in October 2009.