About Survey Sampling international
Survey Sampling international is a Technology company based in Shelton (United States) founded in 1977, and was acquired by HGGC in November 2014. Data Solutions and Technology for Consumer and B2B Survey research. The company has 2,455 employees. Survey Sampling international has completed 4 acquisitions, including Instantly, MRops and MyOpinions. Survey Sampling international offers products and services including Audience Activation, Build A Survey, Find Your Audience, and Connect Your Data. Its focus areas include Enterprise Applications, MarketingTech, Marketing Research and Survey Builders. Its competitors include SurveyMonkey, Qualtrics and QuestionPro; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 1977 and headquartered in Shelton, Connecticut, United States, sampling solutions for survey research are supplied by the company to business-to-business clients worldwide. Operations include the maintenance of consumer websites such as SurveySpot in the United States, Choozz in the US and Europe, and OpinionWorld in multiple countries. Statistical inference is supported through the selection of observations from populations of interest in the market research sector.
- Headquarters Shelton, United States
- Employees 2,455
- Stage Acquired
- SectorsTechnology
- Website surveysampling.com
- Social LinkedIn X Facebook
- Acquired by HGGC (Nov 2014)
- Latest Funding Round$55.38K (USD), Grant
Aug 2017
- InvestorsEuropean Union
& 5 more
- Employee Count2,455
- Investments & AcquisitionsInstantly
& 3 more
- Acquired by
Products & Services of Survey Sampling international
Survey Sampling international offers a comprehensive portfolio of products and services, including Audience Activation, Build A Survey, Find Your Audience, and Connect Your Data.
Platform for targeted audience engagement and data activation.
Tool to create and manage custom surveys for insights gathering.
Service for accessing and targeting specific global audiences.
System to link and enrich user data for better analytics.
Funding Insights of Survey Sampling international
- Total Rounds 2
- Last Round Grant β $55,380
- Investors Count 3
All 2 funding rounds of Survey Sampling international with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $55,380 | Grant | β | β | |
| Feb 2003 | Series B | β | β |
6 investors in total: 6 institutional.
Investors in Survey Sampling international
Survey Sampling international has secured backing from 6 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union, Prairie Capital and BV Investment Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Prairie Capital is focused on scaling lower middle market companies. | 1997 | prairie-capital.com | Chicago, United States | |
Investment services and strategic assistance are provided to sound businesses in the finance sector. | bvlp.com | |||
Private equity firm focusing on distribution and business services investments. | sterlinglp.com | |||
Private equity firm focused on middle market investments. | hggc.com | |||
Private equity investments in media, communications, education, and technology sectors. | provequity.com | |||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Survey Sampling international
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Survey Sampling international
Survey Sampling international has strategically engaged in corporate development activities, having acquired 4 companies. Notable acquisitions include Instantly, MRops and MyOpinions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Consumer insights are gathered via surveys for researchers and marketers. | instant.ly | Los Angeles, United States | 2008 | Jan 2016 | β’β’β’β’ | |
Provider of a platform for building paid surveys | myopinions.com.au | Shelton, United States | 2007 | May 2015 | β’β’β’β’ | |
A standalone general clinic is operated in Shelton, United States. | smilecity.co.nz | Shelton, United States | 2003 | May 2015 | β’β’β’β’ | |
Brand, market research, and advertising services are provided by MRops. | mrops.com | Warrington Township, United States | 2007 | Mar 2015 | β’β’β’β’ |
Complete acquisition details for Survey Sampling international
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Survey Sampling international
9 dated milestones of Survey Sampling international across 40 years, from founding to its latest funding, stage changes and deals.
- Founded Survey Sampling international is founded.
- Funding First funding round.
- Exit Acquired by Providence Equity Partners.
- Exit Acquired by HGGC.
- Acquisition Acquires MRops.
- Acquisition Acquires MyOpinions.
- Acquisition Acquires SmileCity.
- Acquisition Acquires Instantly.
- Funding Latest funding round, Grant, of $55K.
Competitors of Survey Sampling international
Survey Sampling international has 3 listed competitors in our database, 2 of them funded. They include SurveyMonkey, Qualtrics and QuestionPro.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| surveymonkey.com | 1999 | Palo Alto, United States | $694M | 1,886 | A cloud-based platform is utilized for creating customizable surveys. | |
| qualtrics.com | 2002 | Provo, United States | $400M | Surveys are created and feedback is collected through the platform. | ||
| questionpro.com | 2002 | Seattle, United States | 17 | Web-based survey software is offered for research and analysis. |
Detailed competitors of Survey Sampling international
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Survey Sampling international
The website of Survey Sampling international (surveysampling.com) receives about 3.5K visits a month.
- Monthly visits3.5K
▲ 22.1% vs previous month
Websites whose visitors overlap most with Survey Sampling international. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lightspeedresearch.com | 100% | View details | |||
| researchnow.com | 83% | 3.2M | #20,083 | View details | |
| stableresearch.com.au | 82% | View details | |||
wallisgroup.com.au | wallisgroup.com.au | 82% | β | ||
au.nielsen.com | au.nielsen.com | 82% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 8 similar websites and full traffic analytics for Survey Sampling international
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 8 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Survey Sampling international (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track β from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Survey Sampling International
Complete news archive for Survey Sampling international
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Survey Sampling international
Survey Sampling international was founded in 1977 and raised its 1st funding round 26 years after it was founded.
Survey Sampling international is headquartered in Shelton, United States. It is registered at Shelton, Washington, United States.
Survey Sampling international has 2,455 employees.
Founded in 1977 and headquartered in Shelton, Connecticut, United States, sampling solutions for survey research are supplied by the company to business-to-business clients worldwide. Operations include the maintenance of consumer websites such as SurveySpot in the United States, Choozz in the US and Europe, and OpinionWorld in multiple countries. Statistical inference is supported through the selection of observations from populations of interest in the market research sector.
Survey Sampling international's top competitors include SurveyMonkey, Qualtrics and QuestionPro.
Survey Sampling international offers Audience Activation, Build A Survey, Find Your Audience, and Connect Your Data.
Survey Sampling international has made 4 acquisitions, including Instantly, MRops, and MyOpinions.
Survey Sampling international has 6 investors. Key investors include European Union, Prairie Capital, BV Investment Partners, Sterling Investment Partners, and HGGC.
Yes. Survey Sampling international was acquired by HGGC in November 2014.

