About Earth Rhythm
Earth Rhythm is a company based in Gurugram (India) founded in 2019 by Sivakumar Varadarajan and Harini Sivakumar was acquired by Nykaa in August 2024.. Earth Rhythm has raised $9.13 million across 2 funding rounds from investors including Nykaa, Anicut Capital and Harini Sivakumar. The company has 53 employees as of March 29, 2024. Earth Rhythm operates in a competitive market with competitors including Mamaearth, The Ayurveda Experience, WOW Skin Science, Juicy Chemistry and Pureplay Skin Sciences, among others.
- Headquarter Gurugram, India
- Employees 53 as on 29 Mar, 2024
- Founders Sivakumar Varadarajan, Harini Sivakumar
- Stage Minicorn
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Sectors
ConsumerHealthcare
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Earth Rhythm Private Limited
- Date of Incorporation 13 Oct, 2020
- Jurisdiction Gurgaon, Haryana, India
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Annual Revenue
$3.13 M (USD)39.74as on Mar 31, 2023
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Net Profit
$-1.99 M (USD)-278.59as on Mar 31, 2023
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EBITDA
$-2.3 M (USD)-286.79as on Mar 31, 2023
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Total Equity Funding
$9.13 M (USD)
in 2 rounds
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Latest Funding Round
$7.88 M (USD), Series A
Apr 22, 2022
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Investors
Nykaa
& 2 more
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Employee Count
53
as on Mar 29, 2024
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Acquired by
Nykaa
(Aug 13, 2024)
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Funding Insights of Earth Rhythm
Earth Rhythm has successfully raised a total of $9.13M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $7.88 million completed in April 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $7.9M
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First Round
First Round
(15 Jun 2021)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2022 | Amount | Series A - Earth Rhythm | Valuation | Nykaa , Anicut Capital |
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| Jun, 2021 | Amount | Seed - Earth Rhythm | Valuation | Anicut Capital |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Earth Rhythm
Earth Rhythm has secured backing from 3 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Nykaa, Anicut Capital and Harini Sivakumar. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Investment services in private credit, seed funds, growth equity, and late-stage equity for businesses in India.
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Founded Year | Domain | Location | |
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Cosmetics, skincare, haircare, and wellness products are retailed online.
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Founded Year | Domain | Location | |
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HS
Harini Sivakumar |
Founder of Earth Rhythm, angel investor in Indian startups
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Earth Rhythm
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Earth Rhythm
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Earth Rhythm Comparisons
Competitors of Earth Rhythm
Earth Rhythm operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, The Ayurveda Experience, WOW Skin Science, Juicy Chemistry and Pureplay Skin Sciences, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online brand offering multi-category natural skin care and makeup products
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| domain | founded_year | HQ Location |
Provides online sales of Ayurvedic face, body, hair care, and educational resources.
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| domain | founded_year | HQ Location |
Organic beauty products are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Natural skin and hair care products are sold online.
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| domain | founded_year | HQ Location |
Online platform offering beauty & personal care products
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| domain | founded_year | HQ Location |
Organic beauty products are offered online by Soulflower.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Earth Rhythm
Frequently Asked Questions about Earth Rhythm
When was Earth Rhythm founded?
Earth Rhythm was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Where is Earth Rhythm located?
Earth Rhythm is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Who is the current CEO of Earth Rhythm?
Harini Sivakumar is the current CEO of Earth Rhythm. They have also founded this company.
Is Earth Rhythm a funded company?
Earth Rhythm is a funded company, having raised a total of $9.13M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.25M, raised on Jun 15, 2021.
How many employees does Earth Rhythm have?
As of Mar 29, 2024, the latest employee count at Earth Rhythm is 53.
What is the annual revenue of Earth Rhythm?
Annual revenue of Earth Rhythm is $3.13M as on Mar 31, 2023.
What does Earth Rhythm do?
Earth Rhythm is an internet-first brand offering multi-category organic beauty products. It offers products for face, hair care, lips, makeup, etc. The product catalog includes face masks, toner, hair oil, shampoo conditioner, lipsticks, lip balms, and more. The company claims to offer vegan, cruelty-free, no artificial fragrance, and biodegradable products.
Who are the top competitors of Earth Rhythm?
Earth Rhythm's top competitors include Mamaearth, WOW Skin Science and Soulflower.
Who are Earth Rhythm's investors?
Earth Rhythm has 3 investors. Key investors include Nykaa, Anicut Capital, and Harini Sivakumar.
What is Earth Rhythm's valuation?
The valuation of Earth Rhythm is $28.97M as of Apr 2022.