About Ecwid
Ecwid is a Retail company based in Encinitas (United States) founded in 2009, and was acquired by Lightspeed in June 2021. E-commerce platforms are integrated into existing websites and social networks. Ecwid has raised $48.5 million across 3 funding rounds from investors including Morgan Stanley, Lightspeed HQ and iTech Capital. Ecwid has completed 1 acquisition, including Payvment. Its website ecwid.com draws about 1.7 million monthly visits. Ecwid offers products and services including Ecommerce Platform, App Market, Inventory Management, and Payment Processing. Its focus areas include E-Commerce Enablers, Storefronts and Diversified. Its legal entity is AMAPUR PRESS LIMITED. Its competitors include Squarespace, Weebly and Webs; 3 of its 3 listed competitors have raised funding.
Company details
Ecwid is an e-commerce platform that enables individuals and businesses to add a full-featured store to any existing website, while preserving its design. It can be integrated into any online website, mobile site or social network. Ecwid is a freemium SaaS-based platform, offering a new approach to building an online store. Ecwid is used by SMB merchants in 175 countries and in 45 languages. It has surpassed 500,000 registered merchants worldwide. Ecwid works with any CMS (e.g., WordPress, Joomla, Drupal), sitebuilder (e.g., Yola, Wix, 11, Go Daddy), social media or blog. Ecwid is Facebooks most popular store builder app, with over 300,000 monthly active users.
- Total Equity Funding$48.5M (USD)
in 3 rounds
- Latest Funding Round$42M (USD), Series C
May 2020
- InvestorsMorgan Stanley
& 4 more
- Investments & Acquisitions
- Acquired byLightspeed
(Jun 2021)
Products & Services of Ecwid
Ecwid offers a comprehensive portfolio of products and services, including Ecommerce Platform, App Market, Inventory Management, and Payment Processing.
Tool for building and managing e-commerce websites and sales
Marketplace for adding e-commerce apps and extensions
System for tracking and updating product stock levels
Handles secure online transactions and fund transfers
Apps and channels of Ecwid
Ecwid publishes 2 mobile apps with over 500K+ downloads; its YouTube channel Ecwid by Lightspeed has 15.3K subscribers and 30 videos.
Videos from Ecwid
The most watched videos on Ecwid's YouTube channel, Ecwid by Lightspeed (15.3K subscribers). Click a video to play it here.
More on Ecwid by Lightspeed.
Funding Insights of Ecwid
Ecwid has successfully raised a total of $48.5M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $42 million completed in May 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $48.5M
- Total Rounds 3
- Last Round Series C β $42M
- First Round $1.5M
(Dec 2011)
- Investors Count 4
All 3 funding rounds of Ecwid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2020 | $42M | Series C | β | PeakSpan, Morgan Stanley | β |
| May 2014 | $5M | Series B | β | iTech Capital | |
| Dec 2011 | $1.5M | Series A | β | Runa Capital | β |
5 investors in total: 5 institutional.
Investors in Ecwid
Ecwid has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Morgan Stanley, Lightspeed HQ and iTech Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech-focused venture capital firm funding companies in the US & Europe | itcap.vc | Riga, Latvia | ||
Early-stage tech startups are invested in by Runa Capital. | runacap.com | Luxembourg, Luxembourg | ||
Venture capital firm focused on B2B software growth-stage companies. | peakspancapital.com | |||
Wealth management, investment advisory, and financial services are provided. | 1935 | morganstanley.com | New York, United States | |
Cloud-based POS software is offered for restaurant and retail management. | 2005 | lightspeedhq.com | Montreal, Canada |
Investor details for Ecwid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Ecwid
38 people are tracked at Ecwid (10 in leadership, 28 in team).
| Name | Role | Group |
|---|---|---|
Erik Suhonen | VP, Operations & Product Partnerships | Leadership |
Lisa Saveleva | Head, Customer Care | Leadership |
Olga Agafonova | Head, Design | Leadership |
Liza Pavlova | Senior Director, Support And Launch Services | Leadership |
Yury Zaytsev | co-founder | Leadership |
Pedram Seyedi | Chief Executive Director | Leadership |
Jesse Ness | Director of Growth Marketing | Leadership |
Vladimir Abanin | Head of Data Engineering and DWH | Leadership |
Владимир Тарасов | Head Of Customization Service | Leadership |
Rinat Gainullin | Vice President Of Engineering | Leadership |
Sever Danilov | Customer Support Specialist | Team |
Daniil Redin | Software Developer 2 | Team |
Konstantin Kharlamov | Technical Support Specialist III | Team |
Maria Rolina | Manager, Product Design | Team |
Alina Fazlyeva | Self-Service Content Manager | Team |
kiflemariam Abraha | Sales Marketing Manager | Team |
Kseniya Pinkova | Marketing Manager | Team |
Anastasia Rozhkova | UX Writer | Team |
Vladimir Solomennikov | Product Designer | Team |
Margarita Bushtruk | Technical Support Team Lead | Team |
18 more people are available in the full profile.
Complete people profiles for Ecwid
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by Ecwid
Ecwid has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Payvment.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social network e-commerce platform | payvment.com | Palo Alto, United States | 2009 | Jan 2013 | β’β’β’β’ |
Complete acquisition details for Ecwid
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Ecwid
5 dated milestones of Ecwid across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Ecwid is founded.
- Funding First funding round of $1.5M.
- Acquisition Acquires Payvment.
- Funding Latest funding round, Series C, of $42.0M.
- Exit Acquired by Lightspeed.
Competitors of Ecwid
Ecwid has 3 listed competitors in our database, 3 of them funded. They include Squarespace, Weebly and Webs.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| squarespace.com | 2003 | New York, United States | $591.5M | 1,749 | Cloud-based website builder tool | |
| weebly.com | 2007 | San Francisco, United States | $39.81M | 310 | Tools for creating websites and online stores are provided. | |
| webs.com | 2001 | Silver Spring, United States | $23.12M | Websites are built without coding via a cloud-based drag-and-drop platform. |
Detailed competitors of Ecwid
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Ecwid
The website of Ecwid (ecwid.com) receives about 1.7M visits a month and ranks #30,890 among all websites worldwide, #3,867 in Computers Electronics and Technology.
- Monthly visits1.7M
▲ 12.6% vs previous month
- Unique visitors603.1K
per month
- Global rank#30,890
among all websites
- Category rank#3,867
Computers Electronics and Technology · Computers Electronics and Technology
- Bounce rate42%
- Pages per visit5.0
- Average visit4 min 36 sec
- DevicesDesktop 54% Β· Mobile 46%
Websites whose visitors overlap most with Ecwid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
cs-cart.com | cs-cart.com | 100% | #338,143 | β | |
getshopped.org | getshopped.org | 82% | β | ||
| gumroad.com | 71% | 17.3M | #2,779 | View details | |
cadpro.com | cadpro.com | 71% | #1,277,410 | β | |
doubledutch.me | doubledutch.me | 69% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Ecwid
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Ecwid (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Ecwid
Complete news archive for Ecwid
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Frequently Asked Questions about Ecwid
Ecwid was founded in 2009 and raised its 1st funding round 2 years after it was founded.
Ecwid is headquartered in Encinitas, United States. It is registered at Encinitas, California, United States.
Ecwid is a funded company, having raised a total of $48.5M across 3 funding rounds to date. The company's 1st funding round was a Series A of $1.5M, raised on Dec 2011.
Ecwid is an e-commerce platform that enables individuals and businesses to add a full-featured store to any existing website, while preserving its design. It can be integrated into any online website, mobile site or social network. Ecwid is a freemium SaaS-based platform, offering a new approach to building an online store. Ecwid is used by SMB merchants in 175 countries and in 45 languages. It has surpassed 500,000 registered merchants worldwide. Ecwid works with any CMS (e.g., WordPress, Joomla, Drupal), sitebuilder (e.g., Yola, Wix, 11, Go Daddy), social media or blog. Ecwid is Facebooks most popular store builder app, with over 300,000 monthly active users.
Ecwid's top competitors include Squarespace, Weebly and Webs.
Ecwid offers Ecommerce Platform, App Market, Inventory Management, and Payment Processing.
Ecwid has made 1 acquisition, including Payvment.
Ecwid has 5 investors. Key investors include Morgan Stanley, Lightspeed HQ, iTech Capital, Runa Capital, and PeakSpan Capital.
Ecwid operates through Amapur Press Limited.
Yes. Ecwid was acquired by Lightspeed in June 2021.
Yes. Ecwid publishes Ecwid Ecommerce and 1 more app, with over 500,000 downloads.
The website of Ecwid receives about 1.7 million visits a month and ranks #30,890 among all websites worldwide.

