EdgeCase

Austin, United States Founded: 2012 • Age: 14 yrs Acquired By GroupBy
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About EdgeCase

EdgeCase is a company based in Austin (United States) founded in 2012 was acquired by GroupBy in June 2017.. EdgeCase has raised $24.43 million across 6 funding rounds from investors including GroupBy, Austin Ventures and Mack Capital. EdgeCase operates in a competitive market with competitors including Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others.

  • Headquarter Austin, United States
  • Sectors
    Technology
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Technology → Marketing, Adtech & Commerce Technology
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $24.43 M (USD)

    in 6 rounds

  • Latest Funding Round
    $7.5 M (USD), Series C

    Oct 28, 2015

  • Investors
    GroupBy

    & 13 more

  • Employee Count
    Employee Count
  • Acquired by
    GroupBy

    (Jun 05, 2017)

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Funding Insights of EdgeCase

EdgeCase has successfully raised a total of $24.43M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $7.5 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 6
  • Last Round Series C — $7.5M
  • First Round

    (26 Dec 2012)

  • Investors Count 13
Date Amount Transaction Name Valuation Lead Investors Investors
Oct, 2015 Amount Series C - EdgeCase Valuation Austin Ventures
May, 2014 Amount Series B - EdgeCase Valuation Austin Ventures
May, 2014 Amount Series B - EdgeCase Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in EdgeCase

EdgeCase has secured backing from 14 investors, including venture fund and angel investors. Prominent investors backing the company include GroupBy, Austin Ventures and Mack Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Angel
Investor Description Founded Year Domain Location
Venture capital investments in Texas-based companies.
Founded Year Domain Location
SaaS angel investments are made by Ralph Mack's family office.
Founded Year Domain Location
Acceleration is provided to seed-stage, early-stage, and later-stage companies.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by EdgeCase

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - EdgeCase

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Edgecase Comparisons

Employees
+
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Competitors of EdgeCase

EdgeCase operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
SaaS email marketing solutions are offered to e-commerce businesses.
domain founded_year HQ Location
API-based enterprise commerce and content management platform is delivered.
domain founded_year HQ Location
AI platform for retail ecommerce management and optimization is provided.
domain founded_year HQ Location
Marketing solutions for e-commerce businesses are provided by Bango.
domain founded_year HQ Location
Cloud-based marketing platform for e-tailers
domain founded_year HQ Location
Cloud-based landing page optimization is provided for brands and retailers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Edgecase

Frequently Asked Questions about EdgeCase

When was EdgeCase founded?

EdgeCase was founded in 2012.

Where is EdgeCase located?

EdgeCase is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Is EdgeCase a funded company?

EdgeCase is a funded company, having raised a total of $24.43M across 6 funding rounds to date. The company's 1st funding round was a Series B of $3.8M, raised on Dec 26, 2012.

What does EdgeCase do?

Edgecase was founded in 2012 in Austin, United States, within the ecommerce technology sector. Platforms are developed for companies to facilitate shopper communication of unique preferences, context, and style, replacing traditional navigation and filters. A proprietary blend of machine learning and human content curation is employed to boost engagement, conversion, and demand relevancy across operations.

Who are the top competitors of EdgeCase?

EdgeCase's top competitors include Klaviyo, CommerceIQ and Yotpo.

Who are EdgeCase's investors?

EdgeCase has 14 investors. Key investors include GroupBy, Austin Ventures, Mack Capital, Capital Factory, and Julie Maples.

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