About EdgeCase
EdgeCase is a company based in Austin (United States) founded in 2012 was acquired by GroupBy in June 2017.. EdgeCase has raised $24.43 million across 6 funding rounds from investors including GroupBy, Austin Ventures and Mack Capital. EdgeCase operates in a competitive market with competitors including Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others.
- Headquarter Austin, United States
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Sectors
TechnologyRetail
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Phone
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Website
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Social
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Funding Insights of EdgeCase
EdgeCase has successfully raised a total of $24.43M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $7.5 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Series C — $7.5M
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First Round
First Round
(26 Dec 2012)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Oct, 2015 | Amount | Series C - EdgeCase | Valuation | Austin Ventures |
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| May, 2014 | Amount | Series B - EdgeCase | Valuation | Austin Ventures | |
| May, 2014 | Amount | Series B - EdgeCase | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in EdgeCase
EdgeCase has secured backing from 14 investors, including venture fund and angel investors. Prominent investors backing the company include GroupBy, Austin Ventures and Mack Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital investments in Texas-based companies.
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Founded Year | Domain | Location | |
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SaaS angel investments are made by Ralph Mack's family office.
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Founded Year | Domain | Location | |
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Acceleration is provided to seed-stage, early-stage, and later-stage companies.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by EdgeCase
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - EdgeCase
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Edgecase Comparisons
Competitors of EdgeCase
EdgeCase operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Klaviyo, Elastic Path Software, CommerceIQ, Bango and Yotpo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
SaaS email marketing solutions are offered to e-commerce businesses.
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| domain | founded_year | HQ Location |
API-based enterprise commerce and content management platform is delivered.
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| domain | founded_year | HQ Location |
AI platform for retail ecommerce management and optimization is provided.
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| domain | founded_year | HQ Location |
Marketing solutions for e-commerce businesses are provided by Bango.
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| domain | founded_year | HQ Location |
Cloud-based marketing platform for e-tailers
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| domain | founded_year | HQ Location |
Cloud-based landing page optimization is provided for brands and retailers.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about EdgeCase
When was EdgeCase founded?
EdgeCase was founded in 2012.
Where is EdgeCase located?
EdgeCase is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is EdgeCase a funded company?
EdgeCase is a funded company, having raised a total of $24.43M across 6 funding rounds to date. The company's 1st funding round was a Series B of $3.8M, raised on Dec 26, 2012.
What does EdgeCase do?
Edgecase was founded in 2012 in Austin, United States, within the ecommerce technology sector. Platforms are developed for companies to facilitate shopper communication of unique preferences, context, and style, replacing traditional navigation and filters. A proprietary blend of machine learning and human content curation is employed to boost engagement, conversion, and demand relevancy across operations.
Who are the top competitors of EdgeCase?
EdgeCase's top competitors include Klaviyo, CommerceIQ and Yotpo.
Who are EdgeCase's investors?
EdgeCase has 14 investors. Key investors include GroupBy, Austin Ventures, Mack Capital, Capital Factory, and Julie Maples.
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