About EdgeCase
EdgeCase is a Technology company based in Austin (United States) founded in 2012, and was acquired by GroupBy in June 2017. Product decision platform. It operates in the Technology and Retail sectors. EdgeCase has raised $24.43 million across 6 funding rounds from investors including GroupBy, Austin Ventures and Mack Capital. The company was acqui-hired. Its focus areas include E-Commerce Enablers, Marketing, Diversified and Enterprise Applications. Its competitors include Klaviyo, CommerceIQ and Yotpo; 3 of its 3 listed competitors have raised funding.
Company details
Edgecase was founded in 2012 in Austin, United States, within the ecommerce technology sector. Platforms are developed for companies to facilitate shopper communication of unique preferences, context, and style, replacing traditional navigation and filters. A proprietary blend of machine learning and human content curation is employed to boost engagement, conversion, and demand relevancy across operations.
- Headquarters Austin, United States
- Stage Acquired
- SectorsTechnologyRetail
- Website edgecase.io
- Social LinkedIn X Facebook
- Acquired by GroupBy (Jun 2017)
Funding Insights of EdgeCase
EdgeCase has successfully raised a total of $24.43M across 6 strategic funding rounds. The most recent funding activity was a Series C round of $7.5 million completed in October 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24.43M
- Total Rounds 6
- Last Round Series C — $7.5M
- First Round $775,000
(Dec 2012)
- Investors Count 13
All 6 funding rounds of EdgeCase with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2015 | $7.5M | Series C | – | Austin Ventures | – |
| May 2014 | $3.86M | Series B | – | Austin Ventures | |
| May 2014 | $3.8M | Series B | – | – | |
| May 2013 | $4.3M | Series A | – | Austin Ventures | |
| May 2013 | $4.2M | Series A | – | – | |
| Dec 2012 | $775,000 | Seed | – | – |
14 investors in total: 7 institutional and 7 angel.
Investors in EdgeCase
EdgeCase has secured backing from 14 investors, including venture fund and angel investors. Prominent investors backing the company include GroupBy, Austin Ventures and Mack Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments in Texas-based companies. | austinventures.com | |||
SaaS angel investments are made by Ralph Mack's family office. | mackcapital.com | New York, United States | ||
Acceleration is provided to seed-stage, early-stage, and later-stage companies. | capitalfactory.com | Austin, United States | ||
Early-stage investments are focused on by Floodgate in US startups. | floodgate.com | Menlo Park, United States | ||
Investments are made in US seed and early-stage tech companies. | contourventures.com | New York, United States | ||
Allegro Venture Partners is engaged in seed and early-stage technology investments. | allegrovc.com | |||
JM Julie Maples | Angel investor focusing on early-stage Indian startups in tech and consumer sectors. | unknown_b1d31e54559f4a49b | ||
BG Bob Greene | Indian angel investor with focus on early-stage startups. | unknown_6195cce9c25944129 | ||
MM Mike Maples | Founding Partner at Floodgate, prominent angel investor, active in Indian startups | unknown_a81cb7fff8ea40f98 | ||
BA Brett A Hurt | Angel investor, entrepreneur, founded Bazaarvoice, active in tech startups | unknown_950c06ff881448d99 |
Investor details for EdgeCase
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
Timeline of EdgeCase
4 dated milestones of EdgeCase across 5 years, from founding to its latest funding, stage changes and deals.
- Founded EdgeCase is founded.
- Funding First funding round of $775K.
- Funding Latest funding round, Series C, of $7.5M.
- Exit Acquired by GroupBy.
Competitors of EdgeCase
EdgeCase has 3 listed competitors in our database, 3 of them funded. They include Klaviyo, CommerceIQ and Yotpo.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| klaviyo.com | 2012 | Boston, United States | $778.5M | 1,454 | SaaS email marketing solutions are offered to e-commerce businesses. | |
| commerceiq.ai | 2012 | Mountain View, United States | $195.5M | 256 | AI platform for retail ecommerce management and optimization is provided. | |
| yotpo.com | 2011 | New York, United States | $436M | Cloud-based marketing platform for e-tailers |
Detailed competitors of EdgeCase
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of EdgeCase
Websites that share an audience with EdgeCase (edgecase.io).
Websites whose visitors overlap most with EdgeCase. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ezako.com | 100% | 2.3K | #9,014,356 | View details | |
powerretail.com.au | powerretail.com.au | 100% | #1,181,173 | – | |
tiltedchaircreative.com | tiltedchaircreative.com | 68% | – | ||
| retailtouchpoints.com | 61% | #454,243 | View details |
Top companies in MarketingTech
3 companies that operate in the same segment as EdgeCase (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Related news about Edgecase
Complete news archive for EdgeCase
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Frequently Asked Questions about EdgeCase
EdgeCase was founded in 2012.
EdgeCase is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
EdgeCase is a funded company, having raised a total of $24.43M across 6 funding rounds to date. The company's 1st funding round was a Seed of $775K, raised on Dec 2012.
Edgecase was founded in 2012 in Austin, United States, within the ecommerce technology sector. Platforms are developed for companies to facilitate shopper communication of unique preferences, context, and style, replacing traditional navigation and filters. A proprietary blend of machine learning and human content curation is employed to boost engagement, conversion, and demand relevancy across operations.
EdgeCase's top competitors include Klaviyo, CommerceIQ and Yotpo.
EdgeCase has 14 investors. Key investors include GroupBy, Austin Ventures, Mack Capital, Capital Factory, and Julie Maples.
Yes. EdgeCase was acquired by GroupBy in June 2017.