Effi

Sydney, Australia Founded: 2020 • Age: 6 yrs
Lead generation and CRM tools are provided for mortgage brokers.
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About Effi

Effi is a company based in Sydney (Australia) founded in 2020.. Effi has raised $1.2 million across 1 funding round from investors including Investible and Hustle Fund. Effi offers products and services including Effi Platform, Lead Generation, CRM Integrations, and Automations. Effi operates in a competitive market with competitors including ZoomInfo, Firmable, Clodura, AgentDesks and delphai, among others.

  • Headquarter Sydney, Australia
  • Sectors
    Technology
    Financial Services Real Estate & Construction
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Effi Technologies Pty Ltd
Operational Areas
Technology → Enterprise Software & Productivity Solutions
Financial Services → FinTech & Digital Finance
Technology → Marketing, Adtech & Commerce Technology
Real Estate & Construction → Property Technology (PropTech)
Technology → Artificial Intelligence & Machine Learning
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $1.2 M (USD)

    in 1 rounds

  • Latest Funding Round
    $1.2 M (USD), Seed

    Feb 15, 2021

  • Investors
    Investible

    & 1 more

  • Employee Count
    Employee Count
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Products & Services of Effi

Effi offers a comprehensive portfolio of products and services, including Effi Platform, Lead Generation, CRM Integrations, and Automations. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Comprehensive tool for lead generation and CRM for brokers.

System to attract and verify leads for mortgage brokers.

Features for managing client interactions and data securely.

AI-driven automation for document handling and processes.

People of Effi
Headcount 1-10
Employee Profiles 2
Employee Profiles
People
Andy Tran
Customer Success Manager
People
Mandeep Sodhi
Founder & CEO (Chief Efficiency Officer)

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Teams

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Funding Insights of Effi

Effi has successfully raised a total of $1.2M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.2 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Seed — $1.2M
  • First Round

    (15 Feb 2021)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Feb, 2021 Amount Seed - Effi Valuation Investible , Hustle Fund
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Effi

Effi has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Investible and Hustle Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Early-stage venture capital investments are provided by Investible in APAC.
Founded Year Domain Location
Seed-stage startups are funded by this venture capital firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Effi

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Effi

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Effi Comparisons

Employees
+
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Competitors of Effi

Effi operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as ZoomInfo, Firmable, Clodura, AgentDesks and delphai, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

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Mobile CRM solution is offered for real estate agents.
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Online B2B contact and company data
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Ramper is recognized as a B2B marketing and sales platform.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Effi

Frequently Asked Questions about Effi

When was Effi founded?

Effi was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Effi located?

Effi is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.

Is Effi a funded company?

Effi is a funded company, having raised a total of $1.2M across 1 funding round to date. The company's 1st funding round was a Seed of $1.2M, raised on Feb 15, 2021.

What does Effi do?

Provider of lead generation and CRM tools for mortgage brokers. It offers a platform designed to streamline operations, improve client outcomes, and increase business. The system includes features such as lead generation systems, chatbot and SMS automation, AI-powered document management, and CRM integrations. Various pricing plans cater to different brokerage sizes, offering scalable solutions with features like custom branding and API access. The platform aims to enhance efficiency and client experience within the mortgage broking industry.

Who are the top competitors of Effi?

Effi's top competitors include ZoomInfo, Clodura and Firmable.

What products or services does Effi offer?

Effi offers Effi Platform, Lead Generation, CRM Integrations, and Automations.

Who are Effi's investors?

Effi has 2 investors. Key investors include Investible, and Hustle Fund.

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