About Embellish Beauty
Embellish Beauty is a Consumer company based in Plymouth Meeting (United States) founded in 2012 by Marcia Vanessa Williams. It offers cosmetics, skincare serums, lipsticks, and accessories through online retail sales. It operates on a B2C and D2C model. Its chief executive, as recorded, is Marcia Vanessa Williams. Embellish Beauty offers products and services including Traditional Lipstick, Liquid Lipstick, Anti-Aging Serum, and Lip Gloss. Its focus areas include Beauty and Personal Care, Cosmetics, Lip Products and Skincare. Its legal entity in India is Amf Wellness Tech Private Limited (U74140HR2015PTC057100). Similar companies include Glossier, Function of Beauty and E.L.F Cosmetics; 2 of its 3 listed similar companies have raised funding.
Company details
Embellish Beauty is an online cosmetics company that sells products like lipsticks, liquid lipsticks, anti-aging serums, and beauty accessories. It operates via an e-commerce platform, offering high-performance items inspired by client feedback and featuring paraben-free, vegan options. The brand emphasizes quality ingredients for skincare and makeup, targeting general consumers with promotions and bundles. Based in the United States, it focuses on enhancing beauty routines through direct sales.
- Headquarters Plymouth Meeting, United States
- Founders Marcia Vanessa Williams
- SectorsConsumer
- Website embellishbeauty.com
- Social X Facebook Instagram YouTube
- Legal Name Amf Wellness Tech Private Limited
- Date of Incorporation 27 Oct, 2015
- Jurisdiction Gurgaon, Haryana, India
- Indian entity revenue₹32,020
FY 2020 · +7211% YoY
- Indian entity net loss-₹7.2 Lakh
FY 2020 · -2252% margin
- Indian entity EBITDA-₹7.2 Lakh
FY 2020 · -2240% margin
Associated legal entities of Embellish Beauty
Embellish Beauty operates through Amf Wellness Tech Private Limited (strike off). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2020) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Amf Wellness Tech Private Limited CIN U74140HR2015PTC057100 | Strike Off | 27 Oct 2015 | Gurgaon, Haryana | ₹0.0 Cr | 2 | View details |
Products & Services of Embellish Beauty
Embellish Beauty offers a comprehensive portfolio of products and services, including Traditional Lipstick, Liquid Lipstick, Anti-Aging Serum, and Lip Gloss.
Provides vibrant, long-lasting lip color for everyday wear.
Offers pigmented, matte finish for durable lip enhancement.
Reduces wrinkles and brightens skin with antioxidant properties.
Adds shine and hydration to lips for a glossy finish.
Apps and channels of Embellish Beauty
its YouTube channel Embellish Beauty has 512 subscribers and 30 videos.
Videos from Embellish Beauty
The most watched videos on Embellish Beauty's YouTube channel, Embellish Beauty (512 subscribers). Click a video to play it here.
More on Embellish Beauty.
Board of directors of Amf Wellness Tech Private Limited (Embellish Beauty)
Amf Wellness Tech Private Limited is the primary company behind Embellish Beauty. The board of Amf Wellness Tech Private Limited currently have 2 directors; the longest-serving is Parminder Kaul, appointed in 2019. 2 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Parminder Kaul DIN 02643568 | Director | 30 Jan 2019 | 7 yrs 8 mo | Amf Wellness Tech Private Limited |
| Veer Jee Kaul DIN 03378280 | Director | 30 Jan 2019 | 7 yrs 8 mo | Amf Wellness Tech Private Limited |
People of Embellish Beauty
1 people are tracked at Embellish Beauty (1 in leadership).
| Name | Role | Group |
|---|---|---|
Marcia Vanessa Williams | Founder, CEO | Leadership |
Complete people profiles for Embellish Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Embellish Beauty
Figures of Amf Wellness Tech Private Limited, the primary company behind Embellish Beauty, for FY 2020. Revenue was ₹32,020 (+7211% year on year). Net loss was -₹7.2 Lakh (-2252% margin). EBITDA was -₹7.2 Lakh (-2240% margin). Revenue has grown at a compounded annual rate of -50% over three years.
- ₹32,020Revenue · FY 2020 · +7211% YoY
- -₹7.2 LakhNet loss · -2252% margin
- -₹7.2 LakhEBITDA · -2240% margin
- ₹2.4 LakhPaid-up capital
- -50%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Amf Wellness Tech Private Limited are on its company page.
Detailed financial statements for Embellish Beauty
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Similar companies to Embellish Beauty
Embellish Beauty has 3 listed similar companies in our database, 2 of them funded. They include Glossier, Function of Beauty and E.L.F Cosmetics.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. | |
| elfcosmetics.com | 2004 | Oakland, United States | 339 | Multi-category color cosmetics are provided by an internet-first brand. |
Detailed similar companies of Embellish Beauty
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Embellish Beauty (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Embellish Beauty
Complete news archive for Embellish Beauty
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Frequently Asked Questions about Embellish Beauty
Embellish Beauty was founded in 2012.
Embellish Beauty is headquartered in Plymouth Meeting, United States. It is registered at Plymouth Meeting, Pennsylvania, United States.
Marcia Vanessa Williams is the CEO of Embellish Beauty, as recorded in our data. They have also founded this company.
The primary company behind Embellish Beauty, Amf Wellness Tech Private Limited, reported revenue of ₹32,020 for FY 2020, up 7211% year on year.
Embellish Beauty is an online cosmetics company that sells products like lipsticks, liquid lipsticks, anti-aging serums, and beauty accessories. It operates via an e-commerce platform, offering high-performance items inspired by client feedback and featuring paraben-free, vegan options. The brand emphasizes quality ingredients for skincare and makeup, targeting general consumers with promotions and bundles. Based in the United States, it focuses on enhancing beauty routines through direct sales.
Embellish Beauty's top competitors include Glossier, E.L.F Cosmetics and Function of Beauty.
Embellish Beauty offers Traditional Lipstick, Liquid Lipstick, Anti-Aging Serum, and Lip Gloss.
Embellish Beauty operates through Amf Wellness Tech Private Limited.
The legal entities of Embellish Beauty currently have 2 directors, including Parminder Kaul, Veer Jee Kaul.