About Emma
Emma is a company based in Nashville (United States) founded in 2003 was acquired by Insight Partners in October 2017. Emma has raised $5 million across 2 funding rounds from investors including Square 1 Bank, Nashville Capital Network and Insight Partners. The company has 353 employees. Emma operates in a competitive market with competitors including Zeta Global, Braze, Blueshift, Nosto and Insider, among others.
- Headquarter Nashville, United States
- Employees 353
- SectorsTechnology
- Website category Computers Electronics and Technology · Email
- Website myemma.com
- Social LinkedIn X Facebook
- Acquired by Insight Partners (Oct 2017)
- Legal Name Emma, Inc.
- Total Equity Funding$5M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Series A
Jul 2015
- InvestorsSquare 1 Bank
& 2 more
- Employee Count353
- Acquired byInsight Partners
(Oct 2017)
Funding Insights of Emma
Emma has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in July 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series A — $5M
- Investors Count 2
All 2 funding rounds of Emma with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2015 | – | Debt – Conventional | – | – | |
| Jul 2015 | $5M | Series A | – | Nashville Capital Network, Square 1 Bank | – |
3 investors in total: 3 institutional.
Investors in Emma
Emma has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include Square 1 Bank, Nashville Capital Network and Insight Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are facilitated for US-based companies by angel network members. | 2003 | nashvillecapital.com | Nashville, United States | |
Investment firm scaling software and technology companies from early to late stages. | – | insightpartners.com | - | |
Venture debt, treasury, and cash management services are provided. | 2005 | square1bank.com | Durham, United States |
Investor details for Emma
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Emma
1 people are tracked at Emma (1 in team); the tracked headcount is 353.
| Name | Role | Group |
|---|---|---|
Jairo Ruiz | Front End Engineer | Team |
Complete people profiles for Emma
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Emma
3 dated milestones of Emma across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Emma is founded.
- Funding First funding round.
- Exit Acquired by Insight Partners.
Competitors of Emma
Emma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Zeta Global, Braze, Blueshift, Nosto and Insider, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| zetaglobal.com | 2007 | New York, United States | $360.17M | 347 | Zeta Global is recognized as an AI-powered marketing cloud. | |
| braze.com | 2011 | New York, United States | $175.45M | 1,548 | AI-based omnichannel customer engagement solutions are delivered to businesses. | |
| blueshift.com | 2014 | San Francisco, United States | $68.2M | 46 | AI-driven platform for unifying customer data and automating personalized marketing. | |
| nosto.com | 2011 | Helsinki, Finland | $31.78M | – | Personalized product recommendations are delivered via SaaS to online retailers. | |
| useinsider.com | 2012 | Istanbul, Turkey | $771.2M | – | AI-native omnichannel customer experiences are orchestrated through integrated platforms. | |
| movableink.com | 2010 | New York, United States | $97.3M | 262 | Email marketing solutions for businesses | |
| smartly.io | 2013 | Helsinki, Finland | $22.76M | 103 | Social advertising is managed and optimized via a SaaS platform. | |
| iterable.com | 2013 | San Francisco, United States | $342.5M | 581 | Personalized marketing is enabled via cloud-based omnichannel platform. | |
| emarsys.com | 2000 | Vienna, Austria | $55.3M | – | A B2C marketing personalization and automation platform is offered. |
Detailed competitors of Emma
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Emma
The website of Emma (myemma.com) receives about 126.3K visits a month and ranks #406,813 among all websites worldwide, #461 in Email.
- Monthly visits126.3K
▲ 16.6% vs previous month
- Unique visitors39.6K
per month
- Global rank#406,813
among all websites
- Category rank#461
Computers Electronics and Technology · Email
- Bounce rate56%
- Pages per visit1.6
- Average visit36 sec
- DevicesDesktop 62% · Mobile 38%
Websites whose visitors overlap most with Emma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mailchimp.com | 100% | 14.7M | #2,470 | View details | |
| gmass.co | 88% | – | #95,314 | View details | |
| ongage.com | 88% | 33.5K | #367,813 | View details | |
| emailbrain.com | 86% | 680.7K | – | View details | |
| informz.com | 86% | 1.4K | #7,680,107 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Emma
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Emma
Complete news archive for Emma
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Emma
10 companies that operate in the same segment as Emma (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Emma
Emma was founded in 2003 and raised its 1st funding round 12 years after it was founded.
Emma is headquartered in Nashville, United States. It is registered at Nashville, Tennessee, United States.
Emma is a funded company, having raised a total of $5M across 2 funding rounds to date.
Emma has 353 employees.
Emma was founded in 2003 in Nashville, United States, as a web-based email marketing service. Organizations are supported in creating email newsletters and online surveys, which are distributed to large opt-in audiences with real-time response tracking. The platform is employed by more than 40,000 organizations globally, encompassing sectors such as sports, manufacturing, education, and media, with users including the New York Giants, Bridgestone, Sylvan Learning Centers, and Apartment Therapy.
Emma's top competitors include Zeta Global, Smartly.io and Blueshift.
Emma has 3 investors. Key investors include Square 1 Bank, Nashville Capital Network, and Insight Partners.
Emma operates through Emma, Inc..
Yes. Emma was acquired by Insight Partners in October 2017.
The website of Emma receives about 126 thousand visits a month and ranks #406,813 among all websites worldwide.