About Informz
Informz is a Technology company based in Saratoga Springs (United States) founded in 1997, and was acquired by Higher Logic in October 2017. Email marketing and web analytics tools are provided for nonprofits. Informz offers products and services including Higher Logic Thrive and Higher Logic Vanilla. Its focus areas include Enterprise Applications, MarketingTech and Email Marketing. Its legal entity is INFORMZ, INC. Its competitors include SendGrid, LiveIntent and iContact; 3 of its 3 listed competitors have raised funding.
Company details
Informz was founded in 1997 in Saratoga Springs, United States, focusing on email marketing and web analytics tools for the nonprofit sector. Operations include features like pre-defined templates, subscriber analytics, user segmentation, automated scheduling, lead scoring, and conversion tracking. Services such as campaign management, consulting, and implementation are offered. Integrations with platforms including Salesforce, Personify, and MemberSuite are supported, alongside partnerships with entities like Altai Systems and Aptify.
- Headquarters Saratoga Springs, United States
- Stage Acquired
- SectorsTechnology
- Website category Computers Electronics and Technology · Email
- Email••••••••
- Phone•••• ••••
- Website informz.com
- Social LinkedIn X Facebook
- Acquired by Higher Logic (Oct 2017)
- Legal Name Informz, Inc.
- Investors
- Acquired byHigher Logic
(Oct 2017)
Products & Services of Informz
Informz offers a comprehensive portfolio of products and services, including Higher Logic Thrive and Higher Logic Vanilla.
Platform for member engagement and retention in associations
Tool for customer interaction and support scaling
Investors in Informz
Informz has secured backing from 1 investor. Prominent investors backing the company include Higher Logic.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Higher Logic is recognized for providing online community software solutions. | 2007 | higherlogic.com | Arlington, United States |
Investor details for Informz
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Informz
2 people are tracked at Informz (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Joe Tyler | President | Leadership |
Andrea Zappone | Account Executive | Team |
Complete people profiles for Informz
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- Team structure
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Timeline of Informz
2 dated milestones of Informz across 20 years, from founding to its latest funding, stage changes and deals.
- Founded Informz is founded.
- Exit Acquired by Higher Logic.
Competitors of Informz
Informz has 3 listed competitors in our database, 3 of them funded. They include SendGrid, LiveIntent and iContact.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sendgrid.com | 2009 | Boulder, United States | $83.49M | 449 | Cloud-based email delivery and analytics services are provided. | |
| liveintent.com | 2009 | New York, United States | $64.75M | 35 | Real-time email advertising and marketing platform is operated. | |
| icontact.com | 2003 | Morrisville, United States | $47.85M | Email Marketing Platfrom |
Detailed competitors of Informz
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- Full competitor set
- Operating metrics
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- Competitive positioning
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Web traffic of Informz
The website of Informz (informz.com) receives about 1.4K visits a month and ranks #7,680,107 among all websites worldwide, #2,507 in Email.
- Monthly visits1.4K
▼ 34% vs previous month
- Global rank#7,680,107
among all websites
- Category rank#2,507
Computers Electronics and Technology · Email
- Bounce rate36%
- Pages per visit1.7
- Average visit32 sec
- DevicesDesktop 22% · Mobile 78%
Websites whose visitors overlap most with Informz. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| mailchimp.com | 100% | 14.7M | #2,470 | View details | |
| alchemyworx.com | 92% | 3.8K | #5,304,870 | View details | |
| simplycast.com | 86% | 24.1K | #1,049,049 | View details | |
| eliteemail.com | 76% | View details | |||
| streamsend.com | 65% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Informz
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Informz (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Informz
Informz was founded in 1997.
Informz is headquartered in Saratoga Springs, United States. It is registered at Saratoga Springs, New York, United States.
Informz was founded in 1997 in Saratoga Springs, United States, focusing on email marketing and web analytics tools for the nonprofit sector. Operations include features like pre-defined templates, subscriber analytics, user segmentation, automated scheduling, lead scoring, and conversion tracking. Services such as campaign management, consulting, and implementation are offered. Integrations with platforms including Salesforce, Personify, and MemberSuite are supported, alongside partnerships with entities like Altai Systems and Aptify.
Informz's top competitors include LiveIntent, iContact and SendGrid.
Informz offers Higher Logic Thrive and Higher Logic Vanilla.
Informz has 1 investor. Key investors include Higher Logic.
Informz operates through Informz, Inc..
Yes. Informz was acquired by Higher Logic in October 2017.