Informz

Saratoga Springs, United States Founded: 1997 • Age: 29 yrs Acquired By Higher Logic
Email marketing and web analytics tools are provided for nonprofits.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Informz

Informz is a company based in Saratoga Springs (United States) founded in 1997 was acquired by Higher Logic in October 2017. Informz offers products and services including Higher Logic Thrive and Higher Logic Vanilla. Informz operates in a competitive market with competitors including SendGrid, LiveIntent, iContact, Mailjet and MailChimp, among others.

  • Headquarter Saratoga Springs, United States
  • Sectors
    Technology
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Informz, Inc.
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
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  • Net Profit
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  • EBITDA
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  • Latest Funding Round
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  • Investors
  • Employee Count
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  • Acquired by
    Higher Logic

    (Oct 16, 2017)

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Products & Services of Informz

Informz offers a comprehensive portfolio of products and services, including Higher Logic Thrive and Higher Logic Vanilla.

Product name locked
Category locked
Primary

Platform for member engagement and retention in associations

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Tool for customer interaction and support scaling

People of Informz

Headcount 50-200
Employee Profiles 2
Employee Profiles
People
Andrea Zappone
Account Executive

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Teams

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Funding Insights of Informz

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Detailed funding history for Informz

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Investors in Informz

Informz has secured backing from 1 investor. Prominent investors backing the company include Higher Logic.

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Investor Description Founded Year Domain Location
Higher Logic is recognized for providing online community software solutions.
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Investor details for Informz

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Investments & Acquisitions by Informz

Investments
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Investment portfolio details for Informz

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Financial Statements - Informz

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Detailed financials for Informz

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Informz Comparisons

Informz Primary company
Description
Email marketing and web analytics tools are provided for non...
Location
Saratoga Springs, United States
Founded Year
1997
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Informz

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Competitors of Informz

Informz operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as SendGrid, LiveIntent, iContact, Mailjet and MailChimp, among others.

Company Name Domain Founded year HQ Location Description
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Cloud-based email delivery and analytics services are provided.
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Real-time email advertising and marketing platform is operated.
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Email Marketing Platfrom
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Cloud based platform for Transactional and Marketing Emails
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Cloud based email marketing software for SMBs
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Contextual email and cross-channel marketing platforms are provided for enterprises.
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Detailed competitors of Informz

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Latest news on Informz

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Complete news archive for Informz

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Frequently Asked Questions about Informz

Informz was founded in 1997.

Informz is headquartered in Saratoga Springs, United States. It is registered at Saratoga Springs, New York, United States.

Informz was founded in 1997 in Saratoga Springs, United States, focusing on email marketing and web analytics tools for the nonprofit sector. Operations include features like pre-defined templates, subscriber analytics, user segmentation, automated scheduling, lead scoring, and conversion tracking. Services such as campaign management, consulting, and implementation are offered. Integrations with platforms including Salesforce, Personify, and MemberSuite are supported, alongside partnerships with entities like Altai Systems and Aptify.

Informz's top competitors include LiveIntent, iContact and SendGrid.

Informz offers Higher Logic Thrive and Higher Logic Vanilla.

Informz has 1 investor. Key investors include Higher Logic.

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