About Ethnicity
Ethnicity is a Retail company based in Mumbai (India) founded in 2008. Womens ethnic apparel is designed and retailed by the brand. It operates on a Direct-to-Consumer (D2C) model. Ethnicity has raised $68.73 million across 6 funding rounds from investors including Rakesh Biyani Trust, Aziza Malik Family Trust and Jupiter Trust. The company has 1,140 employees. Ethnicity was last valued at $68.62 million in April 2022. Its chief executive, as recorded, is Ameet Panchal. Its website ethnicity.in draws about 19 thousand monthly visits. Its Indian entity Nexon Omniverse Limited reported revenue of ₹588 Cr. Ethnicity offers products and services including Kurtas, Ethnic Jackets, and Dupattas. Its focus areas include Apparel and Ethnic Wear. Its competitors include Hopscotch, Bewakoof and Styched; 3 of its 3 listed competitors have raised funding.
Company details
Ethnicity is focused on retailing contemporary Indian wear for women, men, and kids. The company operates in the apparel sector, offering a range of products such as kurtas, ethnic jackets, and dupattas. Solutions are provided through an online platform with a focus on festive and traditional clothing styles. Various curated collections are maintained to cater to diverse customer preferences in the ethnic wear market.
- Headquarters Mumbai, India
- Employees 1,140
- Stage Minicorn
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website ethnicity.in
- Social Facebook Instagram
- Legal Name Nexon Omniverse Limited
- Date of Incorporation 07 Sep, 2011
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹588 Cr
FY 2025 · +68% YoY
- Net Loss-₹24.03 Cr
FY 2025 · -4% margin
- EBITDA₹78.91 Cr
FY 2025 · 13% margin
- Total Equity Funding$68.73M (USD)
in 6 rounds
- Latest Funding Round$22.68M (USD), Series B
Sep 2025
- InvestorsRakesh Biyani Trust
& 74 more
- Employee Count1,140
Associated legal entities of Ethnicity
Ethnicity is associated with 2 registered companies on The Company Check; the primary company is Nexon Omniverse Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Nexon Omniverse Limited CIN U52100MH2011PLC221613 | Active | 07 Sep 2011 | Mumbai, Maharashtra | ₹588 Cr | 1,140 | 6 | View details |
| S.J. Financial Advisory Llp CIN AAB-3929 | Active | 12 Mar 2013 | Mumbai, Maharashtra | 2 | View details |
Products & Services of Ethnicity
Ethnicity offers a comprehensive portfolio of products and services, including Kurtas, Ethnic Jackets, and Dupattas.
Traditional Indian kurtas are offered for all ages.
Ethnic jackets are provided for festive occasions.
Embroidered dupattas are sold as ethnic accessories.
Funding Insights of Ethnicity
Ethnicity has successfully raised a total of $68.73M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $22.68 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $68.73M
- Total Rounds 6
- Last Round Series B — $22.68M
- First Round $1.3M
(Mar 2019)
- Investors Count 75
All 6 funding rounds of Ethnicity with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $22.68M | Series B | – | Capri Global Capital | |
| Nov 2023 | $23.45M | Series B | – | Ever Finance and Investment | |
| Oct 2023 | $901,190 | Series B | – | Aziza Malik Family Trust | |
| Apr 2022 | $14.64M | Series A | $68.62M | B2V Ventures | |
| Sep 2021 | $5.75M | Series A | $63.48M | – | |
| Mar 2019 | $1.3M | Series A | $••••• | Harsh Nirman Infracreations | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2022 | $68.62M | •••••••• |
| Sep 2021 | $63.48M | •••••••• |
| Mar 2019 | $••••• | •••••••• |
Full valuation and stage history of Ethnicity
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $68.62M (Apr 2022). 75 investors in total: 18 institutional and 57 angel.
Investors in Ethnicity
Ethnicity has secured backing from 75 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Rakesh Biyani Trust, Aziza Malik Family Trust and Jupiter Trust.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward multiple sectors. | rakeshbiyanitrust.tcc.mode | Mumbai, India | ||
Private equity firm focused on multiple sectors | jupitertrust.tcc.mode | Singapore, Singapore | ||
Private equity firm focused on multiple sectors | roshniagencies.tcc.mode | Kolkata, India | ||
Multiple investments are managed by this single-family office. | kapurfamilytrust.tcc.mode | Mumbai, India | ||
Venture debt fund focused on multiple sectors | bsasinfotech.tcc.mode | Surat, India | ||
Early-stage investments are targeted by Corel Traders venture capital firm. | coreltraders.tcc.mode | |||
Single family office of BL Taparia, chairman of Supreme Industries | b2vventures.com | Mumbai, India | ||
Multiple sectors are invested in by this private equity firm. | harshnirmaninfracreations.tcc.mode | Ahmedabad, India | ||
Venture capital fund focused on healthcare and real estate startups | venkteshinvestment.tcc.mode | |||
Investment office backing consumer sector companies in India. | sharrpventures.com |
Investor details for Ethnicity
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Board of directors of Nexon Omniverse Limited (Ethnicity)
Nexon Omniverse Limited is the primary company behind Ethnicity. The boards of the 2 registered companies of Ethnicity currently have 6 directors; the longest-serving is Archana Sunil Biyani, appointed in 2016. 21 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Archana Sunil Biyani DIN 01730682 | Designated Partner | 01 Feb 2016 | 10 yrs 8 mo | S.J. Financial Advisory Llp |
| Rajesh Seth DIN 05359744 | Whole-time director | 23 Mar 2022 | 4 yrs 7 mo | Nexon Omniverse Limited |
| Vivekkumar Vijaykumar Taparia DIN 03461970 | Nominee Director | 08 Feb 2023 | 3 yrs 8 mo | Nexon Omniverse Limited |
| Gopikishan Bansilal Biyani DIN 00005775 | Designated Partner | 02 Mar 2023 | 3 yrs 7 mo | S.J. Financial Advisory Llp |
| Vrutika Patel DIN 09191067 | Director | 26 May 2023 | 3 yrs 5 mo | Nexon Omniverse Limited |
| Yash Manoj Bajaj DIN 11361124 | Additional Director | 31 Oct 2025 | 11 mo | Nexon Omniverse Limited |
People of Ethnicity
1 people are tracked at Ethnicity (1 in leadership); the tracked headcount is 1,140.
| Name | Role | Group |
|---|---|---|
Ameet Panchal | CEO | Leadership |
Complete people profiles for Ethnicity
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Financials of Ethnicity
Figures of Nexon Omniverse Limited, the primary company behind Ethnicity, for FY 2025. Revenue was ₹588 Cr (+68% year on year). Net loss was -₹24.03 Cr (-4% margin). EBITDA was ₹78.91 Cr (13% margin). Revenue has grown at a compounded annual rate of +144% over three years and +39% over five years.
- ₹588 CrRevenue · FY 2025 · +68% YoY
- -₹24.03 CrNet loss · -4% margin
- ₹78.91 CrEBITDA · 13% margin
- ₹38.71 CrPaid-up capital
- 1,140Employees (provident fund records)
- +144%Revenue CAGR, 3 years
- +39%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Nexon Omniverse Limited are on its company page.
Detailed financial statements for Ethnicity
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Timeline of Ethnicity
4 dated milestones of Ethnicity across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Ethnicity is founded.
- Funding First funding round of $1.3M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $22.7M.
Competitors of Ethnicity
Ethnicity has 3 listed competitors in our database, 3 of them funded. They include Hopscotch, Bewakoof and Styched.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| hopscotch.in | 2012 | Thane, India | $71M | 109 | Apparel and accessories for children are provided online. | |
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. |
Detailed competitors of Ethnicity
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Web traffic of Ethnicity
The website of Ethnicity (ethnicity.in) receives about 19.4K visits a month.
- Monthly visits19.4K
▲ 6.4% vs previous month
Websites whose visitors overlap most with Ethnicity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
riyaasat.in | riyaasat.in | 100% | #451,831 | – | |
| ambraee.com | 100% | 53.9K | #521,351 | View details | |
| lavanyathelabel.com | 98% | #193,106 | View details | ||
| juniperfashion.com | 95% | 16.6K | #1,459,023 | View details | |
| urbanstree.com | 94% | #1,454,715 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ethnicity
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as Ethnicity (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 |
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Frequently Asked Questions about Ethnicity
Ethnicity was founded in 2008 and raised its 1st funding round 11 years after it was founded.
Ethnicity is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Ameet Panchal is the CEO of Ethnicity, as recorded in our data.
Ethnicity is a funded company, having raised a total of $68.73M across 6 funding rounds to date. The company's 1st funding round was a Series A of $1.3M, raised on Mar 2019.
Ethnicity has 1,140 employees.
The primary company behind Ethnicity, Nexon Omniverse Limited, reported revenue of ₹588 Cr for FY 2025, up 68% year on year.
Ethnicity is focused on retailing contemporary Indian wear for women, men, and kids. The company operates in the apparel sector, offering a range of products such as kurtas, ethnic jackets, and dupattas. Solutions are provided through an online platform with a focus on festive and traditional clothing styles. Various curated collections are maintained to cater to diverse customer preferences in the ethnic wear market.
Ethnicity offers Kurtas, Ethnic Jackets, and Dupattas.
Ethnicity has 75 investors. Key investors include Rakesh Biyani Trust, Aziza Malik Family Trust, Jupiter Trust, Roshni Agencies, and Kapur Family Trust.
The valuation of Ethnicity is $68.62M as of Apr 2022.
Ethnicity is associated with 2 legal entities: Nexon Omniverse Limited, S.J. Financial Advisory Llp.