About Ethnicity
Ethnicity is a company based in Mumbai (India) founded in 2008. It operates as a Direct-to-Consumer (D2C). Ethnicity has raised $68.73 million across 6 funding rounds from investors including Rakesh Biyani Trust, Aziza Malik Family Trust and Jupiter Trust. The company has 1,140 employees as of April 10, 2024. Ethnicity offers products and services including Kurtas, Ethnic Jackets, and Dupattas. Ethnicity operates in a competitive market with competitors including Hopscotch, Bewakoof, Styched, Max Fashion and Be Young, among others.
- Headquarter Mumbai, India
- Employees 1140 as on 10 Apr, 2024
- Stage Minicorn
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Sectors
Retail
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Email
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Phone
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Website
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Social
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- Legal Name Nexon Omniverse Limited
- Date of Incorporation 07 Sep, 2011
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$4.89 M (USD)6.69as on Mar 31, 2022
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Net Profit
-$1.68 M (USD)-9.12as on Mar 31, 2022
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EBITDA
-$2 M (USD)-141.76as on Mar 31, 2022
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Total Equity Funding
$68.73 M (USD)
in 6 rounds
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Latest Funding Round
$22.68 M (USD), Series B
Sep 01, 2025
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Investors
Rakesh Biyani Trust
& 74 more
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Employee Count
1140
as on Apr 10, 2024
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Products & Services of Ethnicity
Ethnicity offers a comprehensive portfolio of products and services, including Kurtas, Ethnic Jackets, and Dupattas.
Traditional Indian kurtas are offered for all ages.
Ethnic jackets are provided for festive occasions.
Embroidered dupattas are sold as ethnic accessories.
Funding Insights of Ethnicity
Ethnicity has successfully raised a total of $68.73M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $22.68 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Ethnicity
Ethnicity has secured backing from 75 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Rakesh Biyani Trust, Aziza Malik Family Trust and Jupiter Trust.
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Private equity firm focused on multiple sectors
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Investor details for Ethnicity
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Investments & Acquisitions by Ethnicity
Investment portfolio details for Ethnicity
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- Transaction dates
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Financial Statements - Ethnicity
Detailed financials for Ethnicity
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Ethnicity Comparisons
Peer comparison for Ethnicity
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Competitors of Ethnicity
Ethnicity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Hopscotch, Bewakoof, Styched, Max Fashion and Be Young, among others.
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Apparel and accessories for children are provided online.
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Multi-category fashion products are sold by an internet-first brand.
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Multi-category fashion for men and women is offered online.
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Internet first brand of clothing, footwear, and accessories for women, men, and kids
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Everyday fashion apparel, accessories, and combo options are retailed.
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Internet first brand offering apparel wear for women and men
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Detailed competitors of Ethnicity
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Latest news on Ethnicity
Complete news archive for Ethnicity
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Frequently Asked Questions about Ethnicity
Ethnicity was founded in 2008 and raised its 1st funding round 11 years after it was founded.
Ethnicity is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Ameet Panchal is the current CEO of Ethnicity.
Ethnicity is a funded company, having raised a total of $68.73M across 6 funding rounds to date.
As of Apr 10, 2024, the latest employee count at Ethnicity is 1,140.
Annual revenue of Ethnicity is $4.89M as on Mar 31, 2022.
Ethnicity is focused on retailing contemporary Indian wear for women, men, and kids. The company operates in the apparel sector, offering a range of products such as kurtas, ethnic jackets, and dupattas. Solutions are provided through an online platform with a focus on festive and traditional clothing styles. Various curated collections are maintained to cater to diverse customer preferences in the ethnic wear market.
Ethnicity offers Kurtas, Ethnic Jackets, and Dupattas.
Ethnicity has 75 investors. Key investors include Rakesh Biyani Trust, Aziza Malik Family Trust, Jupiter Trust, Roshni Agencies, and Kapur Family Trust.
The valuation of Ethnicity is $68.62M as of Apr 2022.