About etika
etika is a company based in Sydney (Australia) founded in 2012. etika has raised $34.24 million across 5 funding rounds from investors including Shawbrook Bank, Paragon Bank and Monterosa. The company has 38 employees. etika offers products and services including Direct Debit Service and Customer Offer Platform. etika operates in a competitive market with competitors including Afterpay, Zip, Scalapay, Laybuy and Deferit, among others.
- Total Equity Funding$34.24M (USD)
in 5 rounds
- Latest Funding Round$19.78M (USD), Debt – Conventional
Jul 2018
- InvestorsShawbrook Bank
& 5 more
- Employee Count38
Products & Services of etika
etika offers a comprehensive portfolio of products and services, including Direct Debit Service and Customer Offer Platform.
Platform for managing direct debit requests and agreements securely.
Tool to deliver targeted offers and boost shopper conversions effectively.
Funding Insights of etika
etika has successfully raised a total of $34.24M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $19.78 million completed in July 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $34.24M
- Total Rounds 5
- Last Round Debt – Conventional — $19.78M
- First Round $583,000
(Nov 2012)
- Investors Count 6
All 5 funding rounds of etika with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2018 | $19.78M | Debt – Conventional | – | – | |
| Oct 2017 | $16.74M | Debt – Conventional | – | – | |
| Jun 2017 | $31.46M | Series B | – | Fischer Investment Group | |
| Nov 2012 | $2.2M | Series A | – | Monterosa | – |
| Nov 2012 | $583,000 | Angel Round | – | John Bowmer |
6 investors in total: 4 institutional and 2 angel.
Investors in etika
etika has secured backing from 6 investors, including institutional and angel investors. Prominent investors backing the company include Shawbrook Bank, Paragon Bank and Monterosa.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Commercial bank | 1985 | paragonbank.co.uk | Solihull, United Kingdom | |
Commercial banking services are provided in the United Kingdom. | 2011 | shawbrook.co.uk | Brentwood, United Kingdom | |
Diversified investment management services are provided to clients. | 1984 | fischerig.com | Pittsford, United States | |
Provider of customer and fan engagement platform for brands | 2003 | monterosa.co | London, United Kingdom | |
JB John Bowmer | - | – | unknown_1adc78f11cd742c49 | - |
JS Joost Schuijff | - | – | unknown_8babf171ad3644f38 | - |
Investor details for etika
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of etika
13 people are tracked at etika (6 in leadership, 7 in team); the tracked headcount is 38.
| Name | Role | Group |
|---|---|---|
Graham Corrigan | Group Chief Technology Officer | Leadership |
Lara Stalquist | Group Chief People Officer | Leadership |
Debbie Wilcox FCCA | Group Finance Director | Leadership |
Joe Barsic | Head of Finance | Leadership |
Phil Heighes | Group Operations Director | Leadership |
Sean Leach | Head Of Engineering | Leadership |
Oluremi Martins V. | Project Manager | Team |
Alice Hoyle | Operations Team Lead | Team |
John Lockett | Senior Specialist Services Agent | Team |
Mitchell Partoglou | SME Product | Team |
James Green | Financial Solutions Specialist | Team |
Marco Muscat | Principal Engineer | Team |
Emmanuel Adeyemi | Software Engineer | Team |
Complete people profiles for etika
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of etika
3 dated milestones of etika across 6 years, from founding to its latest funding, stage changes and deals.
- Founded etika is founded.
- Funding First funding round of $583K.
- Funding Latest funding round, Debt – Conventional, of $19.8M.
Competitors of etika
etika operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Afterpay, Zip, Scalapay, Laybuy and Deferit, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| afterpay.com | 2014 | Melbourne, Australia | $35.37M | – | A buy now pay later service is offered by Afterpay. | |
| zip.co | 2013 | Sydney, Australia | – | 612 | Payment solutions are provided for deferred purchasing by Zip. | |
| scalapay.com | 2019 | Milan, Italy | $952.67M | – | Payment solutions and installment financing are provided for e-commerce users. | |
| laybuy.com | 2016 | Auckland, New Zealand | – | – | App-based platform for point of sale financing | |
| deferit.com | 2018 | Sydney, Australia | – | – | Deferred bill payments are facilitated through a mobile app. | |
| payright.com.au | 2016 | Hawthorn East, Australia | $24M | – | Purchase financing solutions provider | |
| bundll.com | 2012 | Sydney, Australia | $750,000 | – | Point-of-sale financing is facilitated via an app-based platform. | |
| latitudepay.com | 2019 | Melbourne, Australia | – | – | Offers credit cards and interest-free payment options for consumer shopping. |
Detailed competitors of etika
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of etika
The website of etika (etika.com) receives about 23.2K visits a month.
- Monthly visits23.2K
▲ 30.5% vs previous month
Websites whose visitors overlap most with etika. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
kommline.de | kommline.de | 100% | – | – | – |
cov.de | cov.de | 99% | – | #7,308,759 | – |
Latest news on Etika
Complete news archive for etika
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to etika
10 companies that operate in the same segment as etika (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about etika
etika was founded in 2012.
etika is headquartered in Sydney, Australia. It is registered at Sydney, New South Wales, Australia.
etika is a funded company, having raised a total of $34.24M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $583K, raised on Nov 2012.
etika has 38 employees.
Etika was founded in 2012 in Sydney, Australia, and operates as a financial technology company. An online platform is provided for point-of-sale financing loans targeted at consumers. Services include streamlined loan approvals and integrations with retailers, facilitating purchases across various sectors. Operations are centered in Australia, with a focus on accessible consumer credit solutions in the fintech industry.
etika offers Direct Debit Service and Customer Offer Platform.
etika has 6 investors. Key investors include Shawbrook Bank, Paragon Bank, Monterosa, Fischer Investment Group, and John Bowmer.
etika operates through Etika Finance Uk Limited.