About Factual
Factual is a Technology company based in Los Angeles (United States) founded in 2007, and was acquired by Foursquare in April 2020. Platform offering data management solution. It operates in the Technology and Media & Entertainment sectors. Factual has raised $105.28 million across 4 funding rounds from investors including Foursquare, Upfront Ventures and Felicis Ventures. The company has 18 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, Data as a Service, Individuals and Audience Location Data. Its legal entity is FACTUAL, INC. Its competitors include mParticle, Alliance Data and Choozle; 2 of its 3 listed competitors have raised funding.
Company details
Founded in 2007 and based in Los Angeles, United States, Factual operates as a location platform in the data management sector. Global location data covering local businesses and countries is provided through its core product, Global Places. Tools are offered to mobile app developers, publishers, and advertisers for creating contextually relevant experiences. Real-world user profiles with demographic, geographic, and behavioral details are generated by analyzing geo-behavioral patterns.
- Headquarters Los Angeles, United States
- Employees 18
- Stage Acquired
- SectorsTechnologyMedia & Entertainment
- Website factual.com
- Social LinkedIn X Facebook
- Acquired by Foursquare (Apr 2020)
- Legal Name Factual, Inc
- Total Equity Funding$105.28M (USD)
in 4 rounds
- Latest Funding Round$42M (USD), Series C
Sep 2018
- InvestorsFoursquare
& 12 more
- Employee Count18
- Acquired byFoursquare
(Apr 2020)
Funding Insights of Factual
Factual has successfully raised a total of $105.28M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $42 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $105.28M
- Total Rounds 4
- Last Round Series C — $42M
- First Round $1M
(Feb 2010)
- Investors Count 12
All 4 funding rounds of Factual with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2018 | $42M | Series C | – | Upfront Ventures, Felicis Ventures | – |
| Dec 2015 | $35M | Series B | – | a16z, DCVC | – |
| Dec 2010 | $27.28M | Series A | – | a16z, Index Ventures | – |
| Feb 2010 | $1M | Seed | – | Founder Collective, Idealab |
13 investors in total: 13 institutional.
Investors in Factual
Factual has secured backing from 13 investors, including venture fund investors. Prominent investors backing the company include Foursquare, Upfront Ventures and Felicis Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital funding is provided to early-stage companies. | upfront.com | Los Angeles, United States | ||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Venture capital investments in technology sectors are handled by Andreessen Horowitz. | a16z.com | |||
Venture capital firm focused on multiple sectors | dcvc.com | Palo Alto, United States | ||
Consumer and enterprise software is invested in by Haystack Partners. | haystackpartners.com | New York, United States | ||
Multi-stage tech and life sciences focused venture capital firm investing primarily in the US | heritagegroupusa.com | Nashville, United States | ||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Seed and early-stage US investments are targeted by the fund. | miramarvp.com | Newport Beach, United States | ||
Private equity investments are directed toward fintech and technology sectors. | altpointcapital.com | Greenwich, United States | ||
Investment support is provided to unique, innovative companies. | tillerpartnersllc.com |
Investor details for Factual
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Factual
67 people are tracked at Factual (22 in leadership, 5 in board & advisors, 40 in team); the tracked headcount is 18.
| Name | Role | Group |
|---|---|---|
Gary Little | CEO | Leadership |
Pam Thomas | VP & Chief of Staff | Leadership |
Elena Cambiotti | Senior Strategic Client Director | Leadership |
Lindsey Kintner | SVP & Global Head, Sales | Leadership |
Lea Purcell | VP, Business Development | Leadership |
Janna Matthews | Chief Of Staff, Engineering | Leadership |
Michael Bohn | Head Of Global Operations | Leadership |
Samantha Seaborn | Client Partner | Leadership |
Vikram Gundeti | Chief Technology Officer | Leadership |
Asif Kazi | Head, Sales Engineering | Leadership |
Stephanie Szymczak | Sr. Group Sales Director | Leadership |
Bharat Murali | Vice President Of Engineering | Leadership |
Jasmine Avant | Director Of Business Development | Leadership |
Dave Zhou | Director, People Business Partner | Leadership |
Nevena Jocić | Senior People Business Partner | Leadership |
Farina Shillingburg | Brand Partner | Leadership |
Jenna Brubaker | Senior Director | Organizational Development | Leadership |
Will Dowdy | Senior People Business Partner | Leadership |
Kristin Vera | Senior Manager, Executive & Office Operations | EA To The CEO | Leadership |
Cat Marcotte | Director, Recruiting | Leadership |
47 more people are available in the full profile.
Complete people profiles for Factual
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Timeline of Factual
4 dated milestones of Factual across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Factual is founded.
- Funding First funding round of $1.0M.
- Funding Latest funding round, Series C, of $42.0M.
- Exit Acquired by Foursquare.
Competitors of Factual
Factual has 3 listed competitors in our database, 2 of them funded. They include mParticle, Alliance Data and Choozle.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mparticle.com | 2012 | New York, United States | $266.6M | 151 | Customer data is collected and connected via API-based platform. | |
| alliancedata.com | 1996 | Plano, United States | 20,000 | Data-driven marketing, loyalty, and credit solutions are provided. | ||
| choozle.com | 2012 | Denver, United States | $29.91M | 84 | Real-time insights are captured for targeted visual media campaigns. |
Detailed competitors of Factual
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Factual
Websites that share an audience with Factual (factual.com).
Websites whose visitors overlap most with Factual. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| infochimps.com | 100% | View details | |||
| github.com | 75% | 542.6M | #65 | View details | |
| twitter.com | 72% | View details | |||
developer.pearson.com | developer.pearson.com | 64% | – | ||
| heroku.com | 63% | 1.6M | #29,565 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Factual
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 12 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Geospatial & GIS Platforms
3 companies that operate in the same segment as Factual (Geospatial & GIS Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based satellite imagery data and analytics solutions are provided. | 2010 | San Francisco, California, United States | USD 601.59 M | USD 307.73 M | 1,749 | |
Cloud-based positioning solutions are offered for industrial sectors. | 1978 | Sunnyvale, California, United States | USD 3.59 B | 12,100 | ||
Foursquare is recognized as a leader in geospatial technology. | 2009 | New York, New York, United States | USD 448.21 M | 381 |
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Related news about Factual
Complete news archive for Factual
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Factual
Factual was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Factual is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Factual is a funded company, having raised a total of $105.28M across 4 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Feb 2010.
Factual has 18 employees.
Founded in 2007 and based in Los Angeles, United States, Factual operates as a location platform in the data management sector. Global location data covering local businesses and countries is provided through its core product, Global Places. Tools are offered to mobile app developers, publishers, and advertisers for creating contextually relevant experiences. Real-world user profiles with demographic, geographic, and behavioral details are generated by analyzing geo-behavioral patterns.
Factual's top competitors include mParticle, Choozle and Alliance Data.
Factual has 13 investors. Key investors include Foursquare, Upfront Ventures, Felicis Ventures, Andreessen Horowitz, and DCVC.
Factual operates through Factual, Inc.
Yes. Factual was acquired by Foursquare in April 2020.