About Factual
Factual is a company based in Los Angeles (United States) founded in 2007 was acquired by Foursquare in April 2020.. Factual has raised $105.28 million across 4 funding rounds from investors including Foursquare, Upfront Ventures and Felicis Ventures. The company has 18 employees as of December 31, 2022. Factual operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and NinthDecimal, among others.
- Headquarter Los Angeles, United States
- Employees 18 as on 31 Dec, 2022
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Sectors
TechnologyMedia & Entertainment
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Factual, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$105.28 M (USD)
in 4 rounds
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Latest Funding Round
$42 M (USD), Series C
Sep 05, 2018
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Investors
Foursquare
& 12 more
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Employee Count
18
as on Dec 31, 2022
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Acquired by
Foursquare
(Apr 06, 2020)
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Funding Insights of Factual
Factual has successfully raised a total of $105.28M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $42 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series C — $42.0M
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First Round
First Round
(03 Feb 2010)
- Investors Count 12
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2018 | Amount | Series C - Factual | Valuation | Upfront Ventures , Felicis Ventures |
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| Dec, 2015 | Amount | Series B - Factual | Valuation | a16z , DCVC |
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| Dec, 2010 | Amount | Series A - Factual | Valuation | a16z , Index Ventures |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Factual
Factual has secured backing from 13 investors, including venture fund investors. Prominent investors backing the company include Foursquare, Upfront Ventures and Felicis Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital funding is provided to early-stage companies.
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Founded Year | Domain | Location | |
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Investments in technology startups are made by Felicis Ventures.
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Founded Year | Domain | Location | |
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Venture capital investments in technology sectors are handled by Andreessen Horowitz.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Factual
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Factual
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Factual Comparisons
Competitors of Factual
Factual operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and NinthDecimal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Customer data is collected and connected via API-based platform.
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| domain | founded_year | HQ Location |
Data-driven marketing, loyalty, and credit solutions are provided.
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| domain | founded_year | HQ Location |
Real-time insights are captured for targeted visual media campaigns.
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| domain | founded_year | HQ Location |
Cross-screen mobile audiences are targeted using location and social signals.
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| domain | founded_year | HQ Location |
Mobile audience intelligence platform
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| domain | founded_year | HQ Location |
Acxiom is engaged in providing data-driven marketing solutions.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Factual
Frequently Asked Questions about Factual
When was Factual founded?
Factual was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Where is Factual located?
Factual is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Is Factual a funded company?
Factual is a funded company, having raised a total of $105.28M across 4 funding rounds to date. The company's 1st funding round was a Series A of $27.28M, raised on Feb 03, 2010.
How many employees does Factual have?
As of Dec 31, 2022, the latest employee count at Factual is 18.
What does Factual do?
Founded in 2007 and based in Los Angeles, United States, Factual operates as a location platform in the data management sector. Global location data covering local businesses and countries is provided through its core product, Global Places. Tools are offered to mobile app developers, publishers, and advertisers for creating contextually relevant experiences. Real-world user profiles with demographic, geographic, and behavioral details are generated by analyzing geo-behavioral patterns.
Who are the top competitors of Factual?
Who are Factual's investors?
Factual has 13 investors. Key investors include Foursquare, Upfront Ventures, Felicis Ventures, Andreessen Horowitz, and DCVC.
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