About Factual
Factual is a company based in Los Angeles (United States) founded in 2007 was acquired by Foursquare in April 2020. Factual has raised $105.28 million across 4 funding rounds from investors including Foursquare, Upfront Ventures and Felicis Ventures. The company has 18 employees as of December 31, 2022. Factual operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and NinthDecimal, among others.
- Headquarter Los Angeles, United States
- Employees 18 as on 31 Dec, 2022
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Sectors
TechnologyMedia & Entertainment
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Phone
Locked
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Website
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Social
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- Legal Name Factual, Inc
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$105.28 M (USD)
in 4 rounds
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Latest Funding Round
$42 M (USD), Series C
Sep 05, 2018
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Investors
Foursquare
& 12 more
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Employee Count
18
as on Dec 31, 2022
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Acquired by
Foursquare
(Apr 06, 2020)
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Funding Insights of Factual
Factual has successfully raised a total of $105.28M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $42 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in Factual
Factual has secured backing from 13 investors, including venture fund investors. Prominent investors backing the company include Foursquare, Upfront Ventures and Felicis Ventures.
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Venture capital funding is provided to early-stage companies.
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Investments in technology startups are made by Felicis Ventures.
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Venture capital investments in technology sectors are handled by Andreessen Horowitz.
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Investor details for Factual
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Investments & Acquisitions by Factual
Investment portfolio details for Factual
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Financial Statements - Factual
Detailed financials for Factual
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Factual Comparisons
Peer comparison for Factual
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- Named peers
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Competitors of Factual
Factual operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and NinthDecimal, among others.
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Customer data is collected and connected via API-based platform.
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Data-driven marketing, loyalty, and credit solutions are provided.
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Real-time insights are captured for targeted visual media campaigns.
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Cross-screen mobile audiences are targeted using location and social signals.
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Mobile audience intelligence platform
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Acxiom is engaged in providing data-driven marketing solutions.
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Detailed competitors of Factual
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Latest news on Factual
Complete news archive for Factual
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Frequently Asked Questions about Factual
Factual was founded in 2007 and raised its 1st funding round 3 years after it was founded.
Factual is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Factual is a funded company, having raised a total of $105.28M across 4 funding rounds to date.
As of Dec 31, 2022, the latest employee count at Factual is 18.
Founded in 2007 and based in Los Angeles, United States, Factual operates as a location platform in the data management sector. Global location data covering local businesses and countries is provided through its core product, Global Places. Tools are offered to mobile app developers, publishers, and advertisers for creating contextually relevant experiences. Real-world user profiles with demographic, geographic, and behavioral details are generated by analyzing geo-behavioral patterns.
Factual has 13 investors. Key investors include Foursquare, Upfront Ventures, Felicis Ventures, Andreessen Horowitz, and DCVC.