Factual

Los Angeles, United States Founded: 2007 • Age: 19 yrs Acquired By Foursquare
Platform offering data management solution
Request Access

About Factual

Factual is a company based in Los Angeles (United States) founded in 2007 was acquired by Foursquare in April 2020.. Factual has raised $105.28 million across 4 funding rounds from investors including Foursquare, Upfront Ventures and Felicis Ventures. The company has 18 employees as of December 31, 2022. Factual operates in a competitive market with competitors including mParticle, Alliance Data, Choozle, Ubermedia and NinthDecimal, among others.

  • Headquarter Los Angeles, United States
  • Employees 18 as on 31 Dec, 2022
  • Sectors
    Technology
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Factual, Inc
Operational Areas
Technology → Geospatial, Imaging & Sensing Technology
Media & Entertainment → Marketing, Advertising & Adtech
Media & Entertainment → Marketing, Advertising & Adtech
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $105.28 M (USD)

    in 4 rounds

  • Latest Funding Round
    $42 M (USD), Series C

    Sep 05, 2018

  • Investors
    Foursquare

    & 12 more

  • Employee Count
    18

    as on Dec 31, 2022

  • Acquired by
    Foursquare

    (Apr 06, 2020)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal
People of Factual
Headcount 200-500
Employee Profiles 62
Board Members and Advisors 5
Employee Profiles
People
Dusan Zamurovic
Engineering Manager
People
Gary Little
CEO
People
Pam Thomas
VP & Chief of Staff
People
Jonathan D. Martinez
Talent Acquisition

Unlock access to complete

Board Members and Advisors
people
Gina Loften
Director
people
Gil Elbaz
Co-Executive Chairman
people
Dennis Crowley
Co-Founder & Co-Chairman
people
Brandon Gardner
Director

Unlock access to complete

Funding Insights of Factual

Factual has successfully raised a total of $105.28M across 4 strategic funding rounds. The most recent funding activity was a Series C round of $42 million completed in September 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series C — $42.0M
  • First Round

    (03 Feb 2010)

  • Investors Count 12
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2018 Amount Series C - Factual Valuation Upfront Ventures , Felicis Ventures
Dec, 2015 Amount Series B - Factual Valuation a16z , DCVC
Dec, 2010 Amount Series A - Factual Valuation a16z , Index Ventures
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Factual

Factual has secured backing from 13 investors, including venture fund investors. Prominent investors backing the company include Foursquare, Upfront Ventures and Felicis Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Venture capital funding is provided to early-stage companies.
Founded Year Domain Location
Investments in technology startups are made by Felicis Ventures.
Founded Year Domain Location
Venture capital investments in technology sectors are handled by Andreessen Horowitz.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Factual

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Factual

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Factual Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Factual

Factual operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as mParticle, Alliance Data, Choozle, Ubermedia and NinthDecimal, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Customer data is collected and connected via API-based platform.
domain founded_year HQ Location
Data-driven marketing, loyalty, and credit solutions are provided.
domain founded_year HQ Location
Real-time insights are captured for targeted visual media campaigns.
domain founded_year HQ Location
Cross-screen mobile audiences are targeted using location and social signals.
domain founded_year HQ Location
Mobile audience intelligence platform
domain founded_year HQ Location
Acxiom is engaged in providing data-driven marketing solutions.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Factual

Frequently Asked Questions about Factual

When was Factual founded?

Factual was founded in 2007 and raised its 1st funding round 3 years after it was founded.

Where is Factual located?

Factual is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.

Is Factual a funded company?

Factual is a funded company, having raised a total of $105.28M across 4 funding rounds to date. The company's 1st funding round was a Series A of $27.28M, raised on Feb 03, 2010.

How many employees does Factual have?

As of Dec 31, 2022, the latest employee count at Factual is 18.

What does Factual do?

Founded in 2007 and based in Los Angeles, United States, Factual operates as a location platform in the data management sector. Global location data covering local businesses and countries is provided through its core product, Global Places. Tools are offered to mobile app developers, publishers, and advertisers for creating contextually relevant experiences. Real-world user profiles with demographic, geographic, and behavioral details are generated by analyzing geo-behavioral patterns.

Who are the top competitors of Factual?

Factual's top competitors include mParticle, Choozle and Acxiom.

Who are Factual's investors?

Factual has 13 investors. Key investors include Foursquare, Upfront Ventures, Felicis Ventures, Andreessen Horowitz, and DCVC.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available