About FAE Beauty
FAE Beauty is a company based in Mumbai (India) founded in 2019 by Dayal Ram Kewalramani and Karishma Kewalramani.. FAE Beauty has raised $3.83 million across 9 funding rounds from investors including Shiprocket, Patni Financial Advisors and Thapar Vision. FAE Beauty offers products and services including Modern Matte Lipsticks, Double Dew Illuminator, Lush Blush, Lip Whip, and Peptide Glaws Gloss. FAE Beauty operates in a competitive market with competitors including Mamaearth, MyGlamm, Minimalist, WOW Skin Science and Plum, among others.
- Headquarter Mumbai, India
- Founders Dayal Ram Kewalramani, Karishma Kewalramani
- Stage Minicorn
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Sectors
ConsumerHealthcare
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Email
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Phone
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Website
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Social
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- Legal Name Fae Beauty Private Limited
- Date of Incorporation 05 Nov, 2018
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$378.32 K (USD)323.74as on Mar 31, 2023
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Net Profit
$-318.85 K (USD)-72.31as on Mar 31, 2023
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EBITDA
$-295.64 K (USD)-39.94as on Mar 31, 2023
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Total Equity Funding
$3.83 M (USD)
in 9 rounds
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Latest Funding Round
$2 M (USD), Series A
Nov 24, 2025
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Investors
Shiprocket
& 22 more
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Employee Count
Employee Count
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Products & Services of FAE Beauty
FAE Beauty offers a comprehensive portfolio of products and services, including Modern Matte Lipsticks, Double Dew Illuminator, Lush Blush, Lip Whip, and Peptide Glaws Gloss. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Cushiony, richly pigmented lipsticks for comfortable, long-lasting wear.
Provides dewy, sun-kissed skin using Kaolin Clay and Avocado Oil.
Featherlight blush with long wear and soft serum finish for radiance.
Versatile lip product collection for bold, inclusive color options.
Shine-enhancing gloss that smoothens and softens lips effectively.
Milky hydrator for instantly moisturized and visibly radiant skin.
Funding Insights of FAE Beauty
FAE Beauty has successfully raised a total of $3.83M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 9
- Last Round Series A — $2.0M
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First Round
First Round
(04 Jun 2020)
- Investors Count 23
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov, 2025 | Amount | Series A - FAE Beauty | Valuation | Spring | |
| May, 2025 | Amount | Seed - FAE Beauty | Valuation | Titan Capital | |
| Jan, 2025 | Amount | Angel Round - FAE Beauty | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in FAE Beauty
FAE Beauty has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Shiprocket, Patni Financial Advisors and Thapar Vision. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Diversified investment management firm
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Investments are made in early-stage companies by Titan Capital.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by FAE Beauty
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - FAE Beauty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fae Beauty Comparisons
Competitors of FAE Beauty
FAE Beauty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, Minimalist, WOW Skin Science and Plum, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online brand offering multi-category natural skin care and makeup products
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| domain | founded_year | HQ Location |
Online platform selling beauty products, makeup, skincare, and cosmetics in India.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Organic beauty products are offered by an internet-first brand.
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| domain | founded_year | HQ Location |
Vegan skincare, haircare, and body care products are provided.
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| domain | founded_year | HQ Location |
Multi-category skincare products are offered through an online platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fae Beauty
Frequently Asked Questions about FAE Beauty
When was FAE Beauty founded?
FAE Beauty was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is FAE Beauty located?
FAE Beauty is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Is FAE Beauty a funded company?
FAE Beauty is a funded company, having raised a total of $3.83M across 9 funding rounds to date. The company's 1st funding round was a Angel Round of $116.59K, raised on Jun 04, 2020.
What is the annual revenue of FAE Beauty?
Annual revenue of FAE Beauty is $378.32K as on Mar 31, 2023.
What does FAE Beauty do?
FAE Beauty was founded in 2019 and is based in Mumbai, India. Operations focus on the cosmetics sector, where a range of makeup items such as lipsticks, blush, and lip gloss, along with skincare products, are developed and produced. Formulations are tailored to accommodate various skin tones, with emphasis on brown skin types, to serve an inclusive customer base across different demographics.
Who are the top competitors of FAE Beauty?
FAE Beauty's top competitors include MyGlamm, Mamaearth and Deconstruct.
What products or services does FAE Beauty offer?
FAE Beauty offers Modern Matte Lipsticks, Double Dew Illuminator, Lush Blush, Lip Whip, and 2 more products and services.
Who are FAE Beauty's investors?
FAE Beauty has 23 investors. Key investors include Shiprocket, Patni Financial Advisors, Thapar Vision, Sailthru Ventures, and Karishma Kewalramani.
What is FAE Beauty's valuation?
The valuation of FAE Beauty is $7.86M as of May 2025.