About FAE Beauty
FAE Beauty is a Consumer company based in Mumbai (India) founded in 2019 by Dayal Ram Kewalramani and Karishma Kewalramani. Makeup and skincare products are offered for diverse skin tones. It operates in the Consumer and Healthcare sectors. FAE Beauty has raised $3.83 million across 9 funding rounds from investors including Shiprocket, Patni Financial Advisors and Thapar Vision. FAE Beauty was last valued at $7.86 million in May 2025. Its website faebeauty.in draws about 180 thousand monthly visits. Its Indian entity Fae Beauty Private Limited reported revenue of ₹20.74 Cr. FAE Beauty offers products and services including Modern Matte Lipsticks, Double Dew Illuminator, Lush Blush, Lip Whip, and Peptide Glaws Gloss. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Makeup and Multi-Category. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
FAE Beauty was founded in 2019 and is based in Mumbai, India. Operations focus on the cosmetics sector, where a range of makeup items such as lipsticks, blush, and lip gloss, along with skincare products, are developed and produced. Formulations are tailored to accommodate various skin tones, with emphasis on brown skin types, to serve an inclusive customer base across different demographics.
- Headquarters Mumbai, India
- Founders Dayal Ram Kewalramani, Karishma Kewalramani
- Stage Minicorn
- SectorsConsumerHealthcare
- Email••••••••
- Website faebeauty.in
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Fae Beauty Private Limited
- Date of Incorporation 05 Nov, 2018
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹20.74 Cr
FY 2025 · +189% YoY
- Net Profit₹45.5 Lakh
FY 2025 · 2% margin
- EBITDA₹87.5 Lakh
FY 2025 · 4% margin
- Total Equity Funding$3.83M (USD)
in 9 rounds
- Latest Funding Round$2M (USD), Series A
Nov 2025
- InvestorsShiprocket
& 22 more
Associated legal entities of FAE Beauty
FAE Beauty operates through Fae Beauty Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Fae Beauty Private Limited CIN U25111MH2018PTC316801 | Active | 05 Nov 2018 | Mumbai, Maharashtra | ₹20.7 Cr | 26 | 5 | View details |
Products & Services of FAE Beauty
FAE Beauty offers a comprehensive portfolio of products and services, including Modern Matte Lipsticks, Double Dew Illuminator, Lush Blush, Lip Whip, and Peptide Glaws Gloss.
Cushiony, richly pigmented lipsticks for comfortable, long-lasting wear.
Provides dewy, sun-kissed skin using Kaolin Clay and Avocado Oil.
Featherlight blush with long wear and soft serum finish for radiance.
Versatile lip product collection for bold, inclusive color options.
Shine-enhancing gloss that smoothens and softens lips effectively.
Milky hydrator for instantly moisturized and visibly radiant skin.
Apps and channels of FAE Beauty
its YouTube channel FAE BEAUTY has 993 subscribers and 23 videos.
Videos from FAE Beauty
The most watched videos on FAE Beauty's YouTube channel, FAE BEAUTY (993 subscribers). Click a video to play it here.
More on FAE BEAUTY.
Funding Insights of FAE Beauty
FAE Beauty has successfully raised a total of $3.83M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in November 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3.83M
- Total Rounds 9
- Last Round Series A — $2M
- First Round $154,513
(Jun 2020)
- Investors Count 23
All 9 funding rounds of FAE Beauty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2025 | $2M | Series A | – | Spring | |
| May 2025 | $414,519 | Seed | $7.86M | Titan Capital | |
| Jan 2025 | $116,594 | Angel Round | – | – | |
| May 2024 | $359,559 | Angel Round | $2.67M | Rohit Bansal, Kunal Bahl | – |
| Apr 2023 | $413,804 | Seed | $••••• | Patni Financial Advisors | |
| Jun 2022 | $95,959 | Seed | $••••• | Patni Financial Advisors | – |
| Nov 2021 | $229,398 | Seed | $••••• | I9OVARE Capital | |
| Mar 2021 | $46,774 | Seed | $••••• | Patni Financial Advisors | |
| Jun 2020 | $154,513 | Seed | $••••• | Patni Financial Advisors |
| Date | Valuation | Stage |
|---|---|---|
| May 2025 | $7.86M | •••••••• |
| May 2024 | $2.67M | •••••••• |
| Apr 2023 | $••••• | •••••••• |
| Jun 2022 | $••••• | •••••••• |
| Nov 2021 | $••••• | •••••••• |
Full valuation and stage history of FAE Beauty
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $7.86M (May 2025). 23 investors in total: 8 institutional and 15 angel.
Investors in FAE Beauty
FAE Beauty has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Shiprocket, Patni Financial Advisors and Thapar Vision.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Diversified investment management firm | 2005 | patniadvisors.com | Mumbai, India | |
Investments are made in early-stage companies by Titan Capital. | titancapital.vc | Gurugram, India | ||
Venture capital firm supporting startups in consumer goods, food, and technology sectors through funding and guidance. | 2022 | sailthruventures.com | Delhi, India | |
Early-stage investment fund providing seed funding and mentorship to Indian startups. | 2021 | thaparvision.com | Pune, India | |
Marketing consulting and investments are provided for consumer startups. | springmarketingcapital.com | |||
E-commerce tools for shipping, marketing, and financial services are provided. | 2012 | shiprocket.in | Gurugram, India | |
KK Karishma Kewalramani | Angel investor focusing on early-stage startups, ex-banker with global experience | unknown_65dde501ae1e4d42a | ||
SA Sidharth Agarwal | unknown_37a8b5c8819c453ca | |||
SK Siddharth Kothari | Angel investor, ex-entrepreneur, focused on early-stage Indian startups | unknown_972afefd025348b5b |
Investor details for FAE Beauty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Fae Beauty Private Limited (FAE Beauty)
Fae Beauty Private Limited is the primary company behind FAE Beauty. The board of Fae Beauty Private Limited currently have 5 directors; the longest-serving is Dayal Ram Kewalramani, appointed in 2018. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Dayal Ram Kewalramani DIN 00239454 | Whole-time director | 05 Nov 2018 | 8 yrs | Fae Beauty Private Limited |
| Karishma Kewalramani Dayal DIN 08265864 | Whole-time director | 05 Nov 2018 | 8 yrs | Fae Beauty Private Limited |
| Ankur Paresh Shah DIN 10183092 | Nominee Director | 03 Jul 2023 | 3 yrs 4 mo | Fae Beauty Private Limited |
| Shiv Kapoor DIN 07401535 | Nominee Director | 07 May 2025 | 1 yr 6 mo | Fae Beauty Private Limited |
| Vinti Dayal Kewalramani DIN 00239562 | Additional Director | 07 May 2025 | 1 yr 6 mo | Fae Beauty Private Limited |
People of FAE Beauty
3 people are tracked at FAE Beauty (3 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
Hia Sodha | Head of Content | Leadership |
Complete people profiles for FAE Beauty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of FAE Beauty
Figures of Fae Beauty Private Limited, the primary company behind FAE Beauty, for FY 2025. Revenue was ₹20.74 Cr (+189% year on year). Net profit was ₹45.5 Lakh (2% margin). EBITDA was ₹87.5 Lakh (4% margin). Revenue has grown at a compounded annual rate of +203% over three years and +189% over five years.
- ₹20.74 CrRevenue · FY 2025 · +189% YoY
- ₹45.5 LakhNet profit · 2% margin
- ₹87.5 LakhEBITDA · 4% margin
- ₹3.59 CrPaid-up capital
- 26Employees (provident fund records)
- +203%Revenue CAGR, 3 years
- +189%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Fae Beauty Private Limited are on its company page.
Detailed financial statements for FAE Beauty
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of FAE Beauty
4 dated milestones of FAE Beauty across 6 years, from founding to its latest funding, stage changes and deals.
- Founded FAE Beauty is founded.
- Funding First funding round of $155K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $2.0M.
Competitors of FAE Beauty
FAE Beauty has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of FAE Beauty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of FAE Beauty
The website of FAE Beauty (faebeauty.in) receives about 179.5K visits a month.
- Monthly visits179.5K
▲ 24.1% vs previous month
Websites whose visitors overlap most with FAE Beauty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nykaa.com | 100% | 21.1M | #2,062 | View details | |
tirabeauty.com | tirabeauty.com | 99% | #10,035 | – | |
| insightcosmetics.in | 94% | 43K | #585,423 | View details | |
| neudeskin.com | 91% | #397,320 | View details | ||
| diambeauty.com | 89% | 41.6K | #687,991 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FAE Beauty
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as FAE Beauty (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Fae Beauty
Complete news archive for FAE Beauty
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about FAE Beauty
FAE Beauty was founded in 2019 and raised its 1st funding round 1 year after it was founded.
FAE Beauty is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
FAE Beauty is a funded company, having raised a total of $3.83M across 9 funding rounds to date. The company's 1st funding round was a Seed of $154.51K, raised on Jun 2020.
The primary company behind FAE Beauty, Fae Beauty Private Limited, reported revenue of ₹20.74 Cr for FY 2025, up 189% year on year.
FAE Beauty was founded in 2019 and is based in Mumbai, India. Operations focus on the cosmetics sector, where a range of makeup items such as lipsticks, blush, and lip gloss, along with skincare products, are developed and produced. Formulations are tailored to accommodate various skin tones, with emphasis on brown skin types, to serve an inclusive customer base across different demographics.
FAE Beauty's top competitors include MyGlamm, Mamaearth and Minimalist.
FAE Beauty offers Modern Matte Lipsticks, Double Dew Illuminator, Lush Blush, Lip Whip, and 2 more products and services.
FAE Beauty has 23 investors. Key investors include Shiprocket, Patni Financial Advisors, Thapar Vision, Sailthru Ventures, and Karishma Kewalramani.
The valuation of FAE Beauty is $7.86M as of May 2025.
FAE Beauty operates through Fae Beauty Private Limited.
The legal entities of FAE Beauty currently have 5 directors, including Ankur Paresh Shah, Dayal Ram Kewalramani, Shiv Kapoor and others.
The website of FAE Beauty receives about 180 thousand visits a month.