About Fifty
Fifty is a company based in London (United Kingdom) founded in 2015 by Simon Shaw and Duncan McCrum. Fifty has raised $4.67 million across 1 funding round from investors including Guinness Global Investors. The company has 45 employees. Fifty offers products and services including FiftyAurora and Tribes. Fifty operates in a competitive market with competitors including Flashtalking, Weborama, Illuma, Predictive Networks and Welect, among others.
- Headquarter London, United Kingdom
- Employees 45
- Founders Simon Shaw, Duncan McCrum
- SectorsBusiness ServicesMedia & Entertainment
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Phone•••• ••••
- Website fifty.io
- Social LinkedIn X Instagram
- Legal Name Fifty Technology Limited
- Date of Incorporation 06 Mar, 2015
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$4.67M (USD)
in 1 rounds
- Latest Funding Round$4.67M (USD), Series A
Nov 2020
- Investors
- Employee Count45
Products & Services of Fifty
Fifty offers a comprehensive portfolio of products and services, including FiftyAurora and Tribes.
Privacy-first technology for predicting audience locations
AI tools for building targeted media plans
Funding Insights of Fifty
Fifty has successfully raised a total of $4.67M through 1 strategic funding round. The most recent funding activity was a Series A round of $4.67 million completed in November 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.67M
- Total Rounds 1
- Last Round Series A — $4.67M
- First Round $4.67M
(Nov 2020)
- Investors Count 1
All 1 funding rounds of Fifty with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2020 | $4.67M | Series A | – | Guinness Global Investors | – |
1 investors in total: 1 institutional.
Investors in Fifty
Fifty has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Guinness Global Investors.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and equity funds are managed across multiple sectors. | 2003 | guinnessgi.com | London, United Kingdom |
Investor details for Fifty
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Fifty
10 people are tracked at Fifty (6 in leadership, 4 in team); the tracked headcount is 45.
| Name | Role | Group |
|---|---|---|
Simon Shaw | Co-Founder & CEO | Leadership |
Duncan McCrum | Co-Founder | Leadership |
Duncan McCrum (He/Him) | Chief Growth Officer | Leadership |
Sarah Rose | Chief Financial Officer | Leadership |
Tom Kelly | Sales Director - UK Agency | Leadership |
Guy Parker | Head Of Paid Search & Youtube | Leadership |
Arvind Singh Bassi | Finance Assistant | Team |
Morgan Davis | Investor And Investor Relations | Team |
Adrian Davies | Investor And Investor Relations | Team |
Jerome McKay-Jones | Insights Manager | Team |
Complete people profiles for Fifty
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Timeline of Fifty
2 dated milestones of Fifty across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Fifty is founded.
- Funding First funding round of $4.7M.
Competitors of Fifty
Fifty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Flashtalking, Weborama, Illuma, Predictive Networks and Welect, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| flashtalking.com | 2001 | London, United Kingdom | $18M | 299 | Provider of ID less ad servers for advertisers | |
| weborama.com | 1998 | Paris, France | $2.55M | – | Platform offering ID less ad server solution | |
| illuma.cx | 2016 | Plano, United States | $11.5M | 16 | AI-enabled voice authentication and fraud prevention solutions are developed. | |
| predictivenetworks.com | 1996 | Cambridge, United States | $45M | – | Offers a platform for comprehensive network management solutions. | |
| welect.de | 2016 | Dusseldorf, Germany | – | 13 | User-selected advertising campaigns and cookie-free targeting solutions are offered. | |
| addrelevance.be | 2016 | Sint Truiden, Belgium | $61,355 | – | AI-driven ad server solutions are offered for personalized campaigns. | |
| predicube.com | 2014 | Zaventem, Belgium | $60,705 | – | Targeted display ads are delivered through an ad server platform. | |
| supercadence.ai | 2024 | Sunnyvale, United States | – | 3 | Offers targeted ad integration for sales sequences to increase prospecting conversions. | |
| dezignated.com | 2015 | – | – | – | Provides products, solutions, and services for streaming advertising platforms. |
Detailed competitors of Fifty
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Fifty
The website of Fifty (fifty.io) receives about 10.8K visits a month and ranks #2,109,910 among all websites worldwide, #4,613 in Online Marketing.
- Monthly visits10.8K
▼ 2.7% vs previous month
- Unique visitors4.6K
per month
- Global rank#2,109,910
among all websites
- Category rank#4,613
Business and Consumer Services · Online Marketing
- Bounce rate45%
- Pages per visit1.8
- Average visit27 sec
- DevicesDesktop 32% · Mobile 68%
Latest news on Fifty
Complete news archive for Fifty
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
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- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Fifty
10 companies that operate in the same segment as Fifty (Marketing & Outreach Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | – | 916 | |
Digital marketing, data analytics, and IT services are provided globally. | 1981 | Bengaluru, Karnataka, India | – | USD 19.08 B | 323,580 | |
Online market research data is delivered for diverse sectors. | 1975 | Paris, France | – | USD 2.96 B | 18,640 | |
Digital advertising and content marketing services are provided globally. | 2014 | London, England, United Kingdom | – | USD 1.02 B | 7,170 | |
Provider of influencer marketing services | 2009 | Mumbai, Maharashtra, India | USD 16.48 M | USD 31.68 M | 434 | |
Provider of advertising services | 2003 | New York, New York, United States | – | USD 174.38 M | 3,660 | |
Platforms for e-commerce, marketing, and manufacturing are provided. | 2016 | Singapore, Singapore | USD 79.7 M | USD 365.73 M | 1,940 | |
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 159 | |
IT suite and market research services are provided worldwide. | 1969 | United States | – | USD 1.87 B | 9,300 | |
Media Company focused on radio broadcasting, live events, marketing solutions | 2010 | Greenwich, Connecticut, United States | USD 100.5 M | USD 427.38 M | 2,050 |
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Frequently Asked Questions about Fifty
Fifty was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Fifty is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Simon Shaw is the current CEO of Fifty. They have also founded this company.
Fifty is a funded company, having raised a total of $4.67M across 1 funding round to date. The company's 1st funding round was a Series A of $4.67M, raised on Nov 2020.
Fifty has 45 employees.
Fifty was founded in 2015 in London, United Kingdom, within the ad technology sector. A platform is operated that converts audience data into insights and media strategies through contextual technology and an ID-less method. Services encompass data privacy measures, in-depth analytics, and multi-channel engagement options, supporting operations across digital advertising environments.
Fifty's top competitors include Flashtalking, Illuma and Weborama.
Fifty offers FiftyAurora and Tribes.
Fifty has 1 investor. Key investors include Guinness Global Investors.
Fifty operates through Fifty Technology Limited.