Figured

Auckland, New Zealand Founded: 2014 • Age: 12 yrs
Cloud-based software is utilized for farm financial planning and accounting.
Annual revenue - Latest available
Total funding $2.5M 1 rounds
Employees - Tracked headcount
Investors 2 Known backers
Products 4 Services tracked
Competitors 11 Brand Intelligence

About Figured

Figured is a company based in Auckland (New Zealand) founded in 2014 by Andrew Frederick Watters. Figured has raised $2.5 million across 1 funding round from investors including KDK Ventures and Darby Capital Partners. Figured offers products and services including Farm Planning, Farm Operations, Farm Reporting, and Farm Integrations. Figured operates in a competitive market with competitors including Centage, AgriWebb, Brightflow AI, Datamars and Emma, among others.

  • Headquarter Auckland, New Zealand
  • Founders Andrew Frederick Watters
  • Sectors
    Technology
    Agriculture
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Figured Ltd
Operational Areas
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Agriculture → Livestock & Animal Nutrition Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $2.5 M (USD)

    in 1 rounds

  • Latest Funding Round
    $2.5 M (USD), Seed

    Dec 13, 2017

  • Investors
  • Employee Count
    Not available
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Products & Services of Figured

Figured offers a comprehensive portfolio of products and services, including Farm Planning, Farm Operations, Farm Reporting, and Farm Integrations.

Product name locked
Category locked
Primary

Tool for creating and managing farm budgets and forecasts.

Product name locked
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Software for tracking farm activities and efficiency metrics.

Product name locked
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Generates insights on cash flow and farm profitability.

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Connects with accounting systems like Xero for data synchronization.

People of Figured

Headcount 50-200
Employee Profiles 17
Employee Profiles
People
Dave Dodds
CEO
People
Zainab Al-Anbuky
Chief People Officer
People
Alexandra Henley
Partner Success Manager, US
People
Richard Merryweather
Head of Engineering

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Funding Insights of Figured

Figured has successfully raised a total of $2.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $2.5 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Figured

Figured has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include KDK Ventures and Darby Capital Partners.

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Venture Fund
Investor Description Founded Year Domain Location
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Investor details for Figured

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Figured

Investments
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Investment portfolio details for Figured

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Figured

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Detailed financials for Figured

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  • Profit trends
  • Statement rows
  • Financial ratios

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Figured Comparisons

Figured Primary company
Description
Cloud-based software is utilized for farm financial planning...
Location
Auckland, New Zealand
Founded Year
2014
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Figured

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  • Operating benchmarks

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Competitors of Figured

Figured operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Centage, AgriWebb, Brightflow AI, Datamars and Emma, among others.

Company Name Domain Founded year HQ Location Description
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Budgeting and planning software solutions for small to medium sized businesses.
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Livestock management software is provided for cattle farmers' operations.
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Cloud-based AI-driven cash flow forecasting is offered for businesses.
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Livestock identification and monitoring solutions are supplied globally.
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Money management tools are offered via an app for individuals.
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Cloud-based financial planning and predictive analytics are offered to businesses.
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Detailed competitors of Figured

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  • Domains and locations
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Latest news on Figured

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Complete news archive for Figured

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  • Brand-specific news history

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Frequently Asked Questions about Figured

Figured was founded in 2014 and raised its 1st funding round 3 years after it was founded.

Figured is headquartered in Auckland, New Zealand.

Figured is a funded company, having raised a total of $2.5M across 1 funding round to date.

Figured is an online cloud-based farm management software for financial planning and accounting management of farm operations. The software can be used for both field crops and livestock animal farms. The software has modules for cash flow tracking through tracking livestock movement, copping production, operating expense recording, profit calculation, and estimation of future available cash, future planning along with compliance reporting, and collaboration among the various users. Various production reports for business intelligence such as dollars spent per hectare, per KG milk solids, and per carcass weight can be generated for the recorded data on the platform. The software can be used in conjunction with Xero, an online accounting software for small businesses.

Figured's top competitors include Up, Centage and Brightflow AI.

Figured offers Farm Planning, Farm Operations, Farm Reporting, and Farm Integrations.

Figured has 2 investors. Key investors include KDK Ventures, and Darby Capital Partners.

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