About FINOFR
FINOFR is a Technology company based in Mclean (United States) founded in 2008 by Bob Catalanotto and Keith Kelly. Consumer loans and deposits are facilitated via an online platform. It operates in the Technology and Financial Services sectors. FINOFR has raised $1.08 million across 3 funding rounds from investors including Warren Capital Group. The company has 6 employees. Its chief executive, as recorded, is Keith Kelly. FINOFR offers products and services including FINOFR Platform. Its focus areas include FinTech, Alternative Lending, Online Lenders and Consumer Loans. Its legal entity is Mortgage Harmony Corp. Its competitors include Upstart, Upgrade and Laurel Road; 3 of its 3 listed competitors have raised funding.
Company details
FINOFR was established in 2008 in McLean, United States, within the fintech sector. An online lending platform is operated to provide consumer loans and deposit services. Self-serve financial offers are made accessible to consumers. Digital systems are supplied to financial institutions for acquiring, growing, and retaining account relationships. Users are enabled to check eligibility, apply, and receive funding for various loans through the domain finofr.com.
- Headquarters Mclean, United States
- Employees 6
- Founders Bob Catalanotto, Keith Kelly
- SectorsTechnologyFinancial Services
- Website finofr.com
- Social LinkedIn X
- Legal Name Mortgage Harmony Corp.
- Total Equity Funding$1.08M (USD)
in 3 rounds
- Latest Funding Round$550K (USD), Seed
Mar 2011
- Investors
- Employee Count6
Products & Services of FINOFR
FINOFR offers a comprehensive portfolio of products and services, including FINOFR Platform.
Digital tool for instant self-serve financial offers and personalized deals.
Funding Insights of FINOFR
FINOFR has successfully raised a total of $1.08M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $550 thousand completed in March 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.08M
- Total Rounds 3
- Last Round Seed — $550,000
- First Round $330,000
(Nov 2009)
- Investors Count 1
All 3 funding rounds of FINOFR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2011 | $550,000 | Seed | – | – | |
| Apr 2010 | $199,999 | Seed | – | – | – |
| Nov 2009 | $330,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in FINOFR
FINOFR has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Warren Capital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Wealth management services are provided by Warren Capital Group. | 2005 | warcap.com | Charleston, United States |
Investor details for FINOFR
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of FINOFR
7 people are tracked at FINOFR (4 in leadership, 3 in team); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Bob Catalanotto | Co-Founder | Leadership |
Keith Kelly | Co-Founder & CEO | Leadership |
Bob Funke, CMT | Chief Technology Officer | Leadership |
Foster Kelly | VP Business Development And Sales | Leadership |
Alayna Kelly | Cloud Developer | Team |
Marlisa Senchak | EVP, Product Management & Strategic Outreach | Team |
Madalyn Kelly | Account Executive | Team |
Complete people profiles for FINOFR
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of FINOFR
3 dated milestones of FINOFR across 3 years, from founding to its latest funding, stage changes and deals.
- Founded FINOFR is founded.
- Funding First funding round of $330K.
- Funding Latest funding round, Seed, of $550K.
Competitors of FINOFR
FINOFR has 3 listed competitors in our database, 3 of them funded. They include Upstart, Upgrade and Laurel Road.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| upstart.com | 2012 | Palo Alto, United States | $128.65M | 1,497 | Diversified loans are provided via an AI-enabled online marketplace. | |
| upgrade.com | 2016 | San Francisco, United States | $750M | 1,221 | Consumer credit and banking products are offered to individuals. | |
| laurelroad.com | 2006 | New York, United States | $20M | Student loan refinancing, mortgages, and personal loans are offered online. |
Detailed competitors of FINOFR
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in Industrial IoT & Smart Manufacturing
3 companies that operate in the same segment as FINOFR (Industrial IoT & Smart Manufacturing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered cloud-based vehicle tracking solutions are offered for fleet owners. | 2015 | San Francisco, California, United States | USD 915 M | USD 1.62 B | 5,792 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Cloud-based network infrastructure for IoT applications is provided. | 2004 | Boise, Idaho, United States | USD 154.85 M | USD 8.52 M | 165 |
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Related news about Finofr
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Frequently Asked Questions about FINOFR
FINOFR was founded in 2008 and raised its 1st funding round 1 year after it was founded.
FINOFR is headquartered in Mclean, United States. It is registered at Mclean, Virginia, United States.
Keith Kelly is the CEO of FINOFR, as recorded in our data. They have also founded this company.
FINOFR is a funded company, having raised a total of $1.08M across 3 funding rounds to date. The company's 1st funding round was a Seed of $330K, raised on Nov 2009.
FINOFR has 6 employees.
FINOFR was established in 2008 in McLean, United States, within the fintech sector. An online lending platform is operated to provide consumer loans and deposit services. Self-serve financial offers are made accessible to consumers. Digital systems are supplied to financial institutions for acquiring, growing, and retaining account relationships. Users are enabled to check eligibility, apply, and receive funding for various loans through the domain finofr.com.
FINOFR's top competitors include Upstart, Upgrade and Laurel Road.
FINOFR offers FINOFR Platform.
FINOFR has 1 investor. Key investors include Warren Capital Group.
FINOFR operates through Mortgage Harmony Corp..