About flexEngage
flexEngage is a Retail company based in Orlando (United States) founded in 2010, and was acquired by Klarna in April 2022. Provider of personalized post-purchase communications solution for businesses. It operates in the Retail and Technology sectors. flexEngage has raised $13.47 million across 9 funding rounds from investors including Synchrony, Klarna and Altair. The company has 26 employees. flexEngage offers products and services including Digital Receipts and Printed Offers. Its focus areas include FinTech, Finance & Accounting Tech, Accounting Solutions and Quote to Cash. Its legal entity is FLEXRECEIPTS INC. Its competitors include Billtrust, Paymentus and PayStand; 3 of its 3 listed competitors have raised funding.
Company details
flexEngage was founded in 2010 in Orlando, United States, and operates in the customer engagement sector. Personalized transactional communications are provided through channels such as digital receipts, printed receipts, and order tracking notifications. Services are utilized by businesses in industries including grocery, pharmacy, and restaurants. Clients served include Under Armour, GNC, Aldo, and Oakley.
- Headquarters Orlando, United States
- Employees 26
- Stage Acquired
- SectorsRetailTechnology
- Email••••••••
- Phone•••• ••••
- Website flexengage.com
- Social LinkedIn X Facebook
- Acquired by Klarna (Apr 2022)
- Legal Name Flexreceipts Inc.
Products & Services of flexEngage
flexEngage offers a comprehensive portfolio of products and services, including Digital Receipts and Printed Offers.
Delivers personalized receipts to engage customers and reduce churn.
Provides printed promotions to retain customers after purchases.
Funding Insights of flexEngage
flexEngage has successfully raised a total of $13.47M across 9 strategic funding rounds. The most recent funding activity was a Series A round of $1.05 million completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $13.47M
- Total Rounds 9
- Last Round Series A — $1.05M
- First Round $85,000
(Dec 2012)
- Investors Count 15
All 9 funding rounds of flexEngage with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $1.05M | Series A | – | Florida Funders | – |
| Dec 2019 | $6M | Series A | – | Bullpen Capital | |
| Jun 2016 | Debt – Conventional | – | – | – | |
| Jun 2016 | $2.5M | Series A | – | PJC | |
| Dec 2014 | $1M | Series A | – | – | |
| Apr 2014 | $1.4M | Series A | – | – | |
| Mar 2014 | $1.44M | Series A | – | venVelo | |
| Oct 2013 | Seed | – | The Angel Roundtable | – | |
| Dec 2012 | $85,000 | Seed | – | – | – |
16 investors in total: 15 institutional and 1 angel.
Investors in flexEngage
flexEngage has secured backing from 16 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Synchrony, Klarna and Altair.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided to early-stage tech startups. | floridafunders.com | Tampa, United States | ||
Seed & early stage tech-focused venture capital firm investing in the US and Canada | bullpencap.com | San Francisco, United States | ||
Seed and early-stage investments in US tech sectors are made. | pjc.vc | Boston, United States | ||
Early-stage startups are accelerated via funding and educational programs. | ycombinator.com | Mountain View, United States | ||
| theangelroundtable.com | ||||
Seed & early stage tech-focused VC firm funding companies in North America | struckcapital.com | Santa Monica, United States | ||
Early-stage tech VC funding is provided in US, Europe, Israel. | altair.vc | San Francisco, United States | ||
Early stage tech & life sciences focused VC firm investing in the US | venvelo.com | Orlando, United States | ||
Angel Network for Florida based companies | floridaangelnexus.co | Orlando, United States | ||
Early-stage tech micro-VC investments are made primarily in the US. | angelstreetcapital.com | Providence, United States |
Investor details for flexEngage
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of flexEngage
758 people are tracked at flexEngage (169 in leadership, 9 in board & advisors, 580 in team); the tracked headcount is 26.
| Name | Role | Group |
|---|---|---|
Lisa Björnberg | Global Head of Marketing Operations | Leadership |
Daniel Jontén | VP, Marketing | Leadership |
Sebastian Siemiatkowski | CEO | Leadership |
Andrew Halter | Head of Legal, ANZ | Leadership |
Amanda Calvo | Global Head of Brand Strategy | Leadership |
Martin Landén | Head Of Social Shopping | Leadership |
Blake Downey | Head of Partner Success | Leadership |
Christian Kehr | Country Director Switzerland | Leadership |
Deana Toner | Managing Director And US General Counsel | Leadership |
Lisa Mogard | Business Development Lead - Klarna Partner Success Sweden | Leadership |
Jonas Ericson | Global Head Of Finance Operations | Leadership |
Oscar Taurell | Analytics Director - Domain Lead Financial Steering | Leadership |
Matthias Frost | Legal Director, Global Group Lead Commercial Legal | Leadership |
Kristin Andersson | Compliance Manager | Head Of Regulatory Officers | Leadership |
Max Laestander | Managing Legal Counsel | Leadership |
Marcus Granström | Senior Director, Engineering | Leadership |
Morgan Gilker | Global Head Of Partner Success (sales Ops) | Leadership |
Luigi Traldi | Head Of Southern Europe | Leadership |
Raji Behal | Head Of Western & Southern Europe, UK & Ireland At Klarna | Leadership |
Holly Whittle | Senior Partner Marketing Manager | Leadership |
738 more people are available in the full profile.
Complete people profiles for flexEngage
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of flexEngage
4 dated milestones of flexEngage across 12 years, from founding to its latest funding, stage changes and deals.
- Founded flexEngage is founded.
- Funding First funding round of $85K.
- Funding Latest funding round, Series A, of $1.0M.
- Exit Acquired by Klarna.
Competitors of flexEngage
flexEngage has 3 listed competitors in our database, 3 of them funded. They include Billtrust, Paymentus and PayStand.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| billtrust.com | 2001 | Hamilton Township, United States | $105M | Invoice and payment management solutions are offered for small businesses. | ||
| paymentus.com | 2004 | Atlanta, United States | $23.6M | 1,273 | Comprehensive billing and payment solution provider | |
| paystand.com | 2013 | San Francisco, United States | $77M | 46 | Payment processing for bitcoin, e-checks, and credit cards is facilitated. |
Detailed competitors of flexEngage
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Top companies in Autonomous & In-Store Retail Tech
3 companies that operate in the same segment as flexEngage (Autonomous & In-Store Retail Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 | ||
POS solutions are provided for retail businesses. | 2009 | San Francisco, California, United States | USD 519.75 M | USD 24.19 B | 6,214 | |
Provider of cloud-based POS software solutions for businesses and service providers | 1999 | San Francisco, California, United States | USD 923 M | 2,684 |
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Related news about Flexengage
Complete news archive for flexEngage
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Frequently Asked Questions about flexEngage
flexEngage was founded in 2010 and raised its 1st funding round 2 years after it was founded.
flexEngage is headquartered in Orlando, United States. It is registered at Orlando, Florida, United States.
flexEngage is a funded company, having raised a total of $13.47M across 9 funding rounds to date. The company's 1st funding round was a Seed of $85K, raised on Dec 2012.
flexEngage has 26 employees.
flexEngage was founded in 2010 in Orlando, United States, and operates in the customer engagement sector. Personalized transactional communications are provided through channels such as digital receipts, printed receipts, and order tracking notifications. Services are utilized by businesses in industries including grocery, pharmacy, and restaurants. Clients served include Under Armour, GNC, Aldo, and Oakley.
flexEngage offers Digital Receipts and Printed Offers.
flexEngage has 16 investors. Key investors include Synchrony, Klarna, Altair, Florida Funders, and Bullpen Capital.
flexEngage operates through Flexreceipts Inc..
Yes. flexEngage was acquired by Klarna in April 2022.