About Flicka Cosmetics
Flicka Cosmetics is a Consumer company based in Mumbai (India) founded in 2018 by Mohit Pardasani and Priyanka Nawani. Multi-category cosmetics products are offered by an internet-first brand. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model in Consumer and Healthcare sectors. Flicka Cosmetics has raised $1.37 million across 3 funding rounds from investors including HawkEye, Bhojraj Nawani and StartupLanes. Flicka Cosmetics was last valued at $2.52 million in July 2024. Its website flickacosmetics.com draws about 188 thousand monthly visits. Its Indian entity Flicka Cosmetics Private Limited reported revenue of ₹15.25 Cr. Flicka Cosmetics offers products and services including The Base Story - Creamy Foundation, Flicka Silk Touch - Primer and Moisturizer, and Keep It Bold Eye Kajal. Its focus areas include Consumer Goods, Personal Care and Cosmetics. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Flicka Cosmetics is involved in the production and distribution of a wide range of makeup products tailored for Indian skin tones. The company operates in the personal care and cosmetics sector, offering solutions for face, eye, lip, and nail beauty. Products such as foundations, primers, kajal, lipsticks, and nail paints are crafted to be vegetarian, cruelty-free, and paraben-free. Distribution is managed through an online direct-to-consumer platform and over 2200 retail stores across India.
- Headquarters Mumbai, India
- Founders Mohit Pardasani, Priyanka Nawani
- Stage Minicorn
- SectorsConsumerHealthcare
- Phone•••• ••••
- Website flickacosmetics.com
- Social LinkedIn Facebook Instagram YouTube
- Legal Name Flicka Cosmetics Pvt Ltd
- Date of Incorporation 31 Dec, 2019
- Jurisdiction Goregoan East, Maharashtra, India
- Annual Revenue₹15.25 Cr
FY 2025 · +39% YoY
- Net Profit₹1.01 Cr
FY 2025 · 7% margin
- EBITDA₹1.65 Cr
FY 2025 · 11% margin
- Total Equity Funding$1.37M (USD)
in 3 rounds
- InvestorsHawkEye
& 2 more
Associated legal entities of Flicka Cosmetics
Flicka Cosmetics operates through Flicka Cosmetics Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Flicka Cosmetics Private Limited CIN U24110MH2019PTC335268 | Active | 31 Dec 2019 | Goregoan East, Maharashtra | ₹15.2 Cr | 2 | View details |
Products & Services of Flicka Cosmetics
Flicka Cosmetics offers a comprehensive portfolio of products and services, including The Base Story - Creamy Foundation, Flicka Silk Touch - Primer and Moisturizer, and Keep It Bold Eye Kajal.
A creamy foundation is offered for smooth skin coverage.
A primer-moisturizer combo is provided for skin preparation.
A bold kajal is designed for striking eye definition.
Apps and channels of Flicka Cosmetics
its YouTube channel Flicka Cosmetics has 5.13K subscribers and 30 videos.
Videos from Flicka Cosmetics
The most watched videos on Flicka Cosmetics's YouTube channel, Flicka Cosmetics (5.13K subscribers). Click a video to play it here.
More on Flicka Cosmetics.
Funding Insights of Flicka Cosmetics
Flicka Cosmetics has successfully raised a total of $1.37M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.37M
- Total Rounds 3
- First Round $136,804
(Mar 2021)
- Investors Count 3
All 3 funding rounds of Flicka Cosmetics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | Seed | – | – | ||
| Jul 2024 | $1.23M | Seed | $2.52M | Hawkeye | – |
| Mar 2021 | $136,804 | Angel Round | $412,349 | Bhojraj Nawani | – |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2024 | $2.52M | •••••••• |
Last known valuation $2.52M (Jul 2024). 3 investors in total: 2 institutional and 1 angel.
Investors in Flicka Cosmetics
Flicka Cosmetics has secured backing from 3 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include HawkEye, Bhojraj Nawani and StartupLanes.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| startuplanes.com | ||||
HawkEye is engaged in digital and performance marketing services. | hawkeye.ae | Dubai, United Arab Emirates | ||
BN Bhojraj Nawani | unknown_83ea424265034044b |
Investor details for Flicka Cosmetics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Flicka Cosmetics Private Limited (Flicka Cosmetics)
Flicka Cosmetics Private Limited is the primary company behind Flicka Cosmetics. The board of Flicka Cosmetics Private Limited currently have 2 directors; the longest-serving is Mohit Pardasani, appointed in 2019.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mohit Pardasani DIN 08655125 | Director | 31 Dec 2019 | 6 yrs 10 mo | Flicka Cosmetics Private Limited |
| Priyanka Nawani DIN 08655123 | Director | 31 Dec 2019 | 6 yrs 10 mo | Flicka Cosmetics Private Limited |
People of Flicka Cosmetics
2 people are tracked at Flicka Cosmetics (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder & Managing Director | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Flicka Cosmetics
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Financials of Flicka Cosmetics
Figures of Flicka Cosmetics Private Limited, the primary company behind Flicka Cosmetics, for FY 2025. Revenue was ₹15.25 Cr (+39% year on year). Net profit was ₹1.01 Cr (7% margin). EBITDA was ₹1.65 Cr (11% margin). Revenue has grown at a compounded annual rate of +35% over three years.
- ₹15.25 CrRevenue · FY 2025 · +39% YoY
- ₹1.01 CrNet profit · 7% margin
- ₹1.65 CrEBITDA · 11% margin
- ₹1.6 LakhPaid-up capital
- +35%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Flicka Cosmetics Private Limited are on its company page.
Detailed financial statements for Flicka Cosmetics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of Flicka Cosmetics
4 dated milestones of Flicka Cosmetics across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Flicka Cosmetics is founded.
- Funding First funding round of $137K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed,.
Competitors of Flicka Cosmetics
Flicka Cosmetics has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Flicka Cosmetics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of Flicka Cosmetics
The website of Flicka Cosmetics (flickacosmetics.com) receives about 188K visits a month.
- Monthly visits188K
▲ 38.7% vs previous month
Websites whose visitors overlap most with Flicka Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shop.recodestudios.com | shop.recodestudios.com | 100% | #1,316,991 | – | |
| dailylifeforever52.in | 100% | 67.8K | #496,856 | View details | |
| disguisecosmetics.com | 99% | 14.9K | #1,016,225 | View details | |
| osheaherbals.com | 95% | 36.8K | #843,296 | View details | |
| indulgeoessentials.com | 93% | 26.7K | #900,818 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for Flicka Cosmetics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Flicka Cosmetics (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about Flicka Cosmetics
Flicka Cosmetics was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Flicka Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Flicka Cosmetics is a funded company, having raised a total of $1.37M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $136.8K, raised on Mar 2021.
The primary company behind Flicka Cosmetics, Flicka Cosmetics Private Limited, reported revenue of ₹15.25 Cr for FY 2025, up 39% year on year.
Flicka Cosmetics is involved in the production and distribution of a wide range of makeup products tailored for Indian skin tones. The company operates in the personal care and cosmetics sector, offering solutions for face, eye, lip, and nail beauty. Products such as foundations, primers, kajal, lipsticks, and nail paints are crafted to be vegetarian, cruelty-free, and paraben-free. Distribution is managed through an online direct-to-consumer platform and over 2200 retail stores across India.
Flicka Cosmetics's top competitors include MyGlamm, Mamaearth and Minimalist.
Flicka Cosmetics offers The Base Story - Creamy Foundation, Flicka Silk Touch - Primer and Moisturizer, and Keep It Bold Eye Kajal.
Flicka Cosmetics has 3 investors. Key investors include HawkEye, Bhojraj Nawani, and StartupLanes.
The valuation of Flicka Cosmetics is $2.52M as of Jul 2024.
Flicka Cosmetics operates through Flicka Cosmetics Private Limited.
The legal entities of Flicka Cosmetics currently have 2 directors, including Mohit Pardasani, Priyanka Nawani.
The website of Flicka Cosmetics receives about 188 thousand visits a month.