About Disguise Cosmetics
Disguise Cosmetics is a Consumer company based in Mumbai (India) founded in 2018 by Desiree Pereira, Lakshay Mohindroo, and Shivangi Shah. It provides indie makeup items like kajal, lip tints, and skin care online. It operates on a B2C and D2C model. Its website disguisecosmetics.com draws about 15 thousand monthly visits. Its Indian entity Delashi Care Private Limited reported revenue of ₹1.81 Cr. Disguise Cosmetics offers products and services including All Day Gel Kajal, Lip & Cheek Tint, Plump Me Up Lip Balm, Deep Black Eyeliner, and Matte Liquid Lip Cream. Its focus areas include Beauty and Personal Care, Cosmetics, Skin Care and Makeup. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Disguise Cosmetics is an indie makeup brand based in Mumbai, India, specializing in safe, non-toxic cosmetics such as gel kajal, lip balms, and tints. They operate through an online platform, selling directly to consumers with features like blogs and reviews. The company focuses on comfortable, buildable products for everyday use, engaging customers through educational content and promotions, while prioritizing quality and accessibility.
- Headquarters Mumbai, India
- Founders Desiree Pereira, Lakshay Mohindroo, Shivangi Shah
- SectorsConsumer
- Email••••••••
- Website disguisecosmetics.com
- Social X Facebook Instagram YouTube
- Legal Name Delashi Care Private Limited
- Date of Incorporation 27 Feb, 2018
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹1.81 Cr
FY 2023 · -25% YoY
- Net Loss-₹18.9 Lakh
FY 2023 · -10% margin
- EBITDA-₹16.6 Lakh
FY 2023 · -9% margin
Associated legal entities of Disguise Cosmetics
Disguise Cosmetics operates through Delashi Care Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Delashi Care Private Limited CIN U74999MH2018PTC305739 | Active | 27 Feb 2018 | Mumbai, Maharashtra | ₹1.8 Cr | 2 | View details |
Products & Services of Disguise Cosmetics
Disguise Cosmetics offers a comprehensive portfolio of products and services, including All Day Gel Kajal, Lip & Cheek Tint, Plump Me Up Lip Balm, Deep Black Eyeliner, and Matte Liquid Lip Cream.
Smudgeproof and waterproof kajal suitable for sensitive eyes.
Lightweight tint providing dewy glow for lips and cheeks.
Nourishing balm that evens lip tone and adds moisture.
Smudgeproof eyeliner for long-lasting, lifeproof wear.
Non-drying cream offering long-lasting, comfortable color.
Apps and channels of Disguise Cosmetics
its YouTube channel DISGUISE COSMETICS has 336 subscribers and 9 videos.
Videos from Disguise Cosmetics
The most watched videos on Disguise Cosmetics's YouTube channel, DISGUISE COSMETICS (336 subscribers). Click a video to play it here.
More on DISGUISE COSMETICS.
Board of directors of Delashi Care Private Limited (Disguise Cosmetics)
Delashi Care Private Limited is the primary company behind Disguise Cosmetics. The board of Delashi Care Private Limited currently have 2 directors; the longest-serving is Shivangi Mihir Shah, appointed in 2018. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Shivangi Mihir Shah DIN 08238447 | Director | 28 Nov 2018 | 7 yrs 10 mo | Delashi Care Private Limited |
| Lakshay Mohindroo DIN 08238448 | Director | 28 Nov 2018 | 7 yrs 10 mo | Delashi Care Private Limited |
People of Disguise Cosmetics
3 people are tracked at Disguise Cosmetics (3 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder | Leadership | |
| Co-Founder | Leadership |
Complete people profiles for Disguise Cosmetics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Disguise Cosmetics
Figures of Delashi Care Private Limited, the primary company behind Disguise Cosmetics, for FY 2023. Revenue was ₹1.81 Cr (-25% year on year). Net loss was -₹18.9 Lakh (-10% margin). EBITDA was -₹16.6 Lakh (-9% margin). Revenue has grown at a compounded annual rate of +32% over three years.
- ₹1.81 CrRevenue · FY 2023 · -25% YoY
- -₹18.9 LakhNet loss · -10% margin
- -₹16.6 LakhEBITDA · -9% margin
- ₹4.8 LakhPaid-up capital
- +32%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Delashi Care Private Limited are on its company page.
Detailed financial statements for Disguise Cosmetics
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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- Downloads
Verified entity values are shown only after access is granted.
Competitors of Disguise Cosmetics
Disguise Cosmetics has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Disguise Cosmetics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Disguise Cosmetics
The website of Disguise Cosmetics (disguisecosmetics.com) receives about 14.9K visits a month.
- Monthly visits14.9K
▲ 92.5% vs previous month
Websites whose visitors overlap most with Disguise Cosmetics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| charmacyworld.com | 100% | 19.9K | #1,525,176 | View details | |
| insightcosmetics.in | 97% | 43K | #585,423 | View details | |
allurecosmetics.in | allurecosmetics.in | 94% | #970,611 | – | |
| flickacosmetics.com | 93% | 188K | #272,191 | View details | |
| limese.com | 93% | 53.2K | #589,446 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Disguise Cosmetics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Disguise Cosmetics (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Disguise Cosmetics
Disguise Cosmetics was founded in 2018.
Disguise Cosmetics is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
The primary company behind Disguise Cosmetics, Delashi Care Private Limited, reported revenue of ₹1.81 Cr for FY 2023, down 25% year on year.
Disguise Cosmetics is an indie makeup brand based in Mumbai, India, specializing in safe, non-toxic cosmetics such as gel kajal, lip balms, and tints. They operate through an online platform, selling directly to consumers with features like blogs and reviews. The company focuses on comfortable, buildable products for everyday use, engaging customers through educational content and promotions, while prioritizing quality and accessibility.
Disguise Cosmetics's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Disguise Cosmetics offers All Day Gel Kajal, Lip & Cheek Tint, Plump Me Up Lip Balm, Deep Black Eyeliner, and Matte Liquid Lip Cream.
Disguise Cosmetics operates through Delashi Care Private Limited.
The legal entities of Disguise Cosmetics currently have 2 directors, including Shivangi Mihir Shah, Lakshay Mohindroo.