About FLO
FLO is a company based in Los Angeles (United States) founded in 2018 by Brianna Bitton and Bobby Bitton. It operates as a Direct-to-Consumer (D2C) and Subscription Services. FLO has raised $1.21 million across 1 funding round. The company has 65 employees. FLO offers products and services including FLO - PMS Vitamin Capsule, URO - Vaginal Probiotic Capsule, and MENO - Menopause Vitamin Capsule. FLO operates in a competitive market with competitors including &Me, hey Freya, O Positiv, Moom Health and Arediana, among others.
- Headquarter Los Angeles, United States
- Employees 65
- Founders Brianna Bitton, Bobby Bitton
- SectorsHealthcare
- Email••••••••
- Website flovitamins.com
- Social LinkedIn X Facebook Instagram
- Legal Name O Positiv, Inc.
- Total Equity Funding$1.21M (USD)
in 1 rounds
- Latest Funding Round$1.21M (USD), Seed
Feb 2020
- Employee Count65
Products & Services of FLO
FLO offers a comprehensive portfolio of products and services, including FLO - PMS Vitamin Capsule, URO - Vaginal Probiotic Capsule, and MENO - Menopause Vitamin Capsule.
Designed to alleviate PMS symptoms like cramps.
Formulated to support healthy vaginal odor balance.
Created to aid women during menopause stages.
Funding Insights of FLO
FLO has successfully raised a total of $1.21M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.21 million completed in February 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.21M
- Total Rounds 1
- Last Round Seed — $1.21M
- First Round $1.21M
(Feb 2020)
All 1 funding rounds of FLO with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2020 | $1.21M | Seed | – | – | – |
People of FLO
33 people are tracked at FLO (19 in leadership, 14 in team); the tracked headcount is 65.
| Name | Role | Group |
|---|---|---|
Brianna Bitton | Co-Founder | Leadership |
Bobby Bitton | Co-Founder | Leadership |
Jasmine Eshtehar | Director Of Amazon Strategy | Leadership |
Camille Nimocks | Senior Director Of Operations | Leadership |
Jasmine M. | Senior Director, International | Leadership |
Lindsey Bishop | Senior Director Of Marketing & Sales | Leadership |
David Le | Vice President Of Research & Development | Leadership |
Inbal Hirschmann | VP Of Strategy And Bizops | Leadership |
Tiffany Win | Vice President of Creative & Brand | Leadership |
Chase Harrow | Chief Brand Officer | Leadership |
Alicia Elliott | Chief Financial Officer & Board Member | Leadership |
Hamish Edridge | Chief Operating Officer | Leadership |
Martin Ye | Chief Marketing Officer | Leadership |
Stephanie Gawronski | Director Of Procurement | Leadership |
Mira Celly | Director, Product Strategy | Leadership |
Andrew Rodenbach | Director Of Affiliate Marketing | Leadership |
Denis Litovsky | Vice President - Ecommerce, Digital And Marketing Analytics | Leadership |
Sian Ye-Chung | VP Of Finance | Leadership |
Amber Namikas | Vp, Growth Marketing | Leadership |
Kavya Pochiraju | Senior Manager Of GTM Strategy & Insights | Team |
13 more people are available in the full profile.
Complete people profiles for FLO
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of FLO
2 dated milestones of FLO across 2 years, from founding to its latest funding, stage changes and deals.
- Founded FLO is founded.
- Funding First funding round of $1.2M.
Competitors of FLO
FLO operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as &Me, hey Freya, O Positiv, Moom Health and Arediana, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| andme.in | 2017 | Bengaluru, India | $2.48M | 623 | Nutritional supplements for women's hormonal balance and fertility are provided. | |
| heyfreya.co | 2022 | Portland, United States | $760,000 | 1 | Evidence-based supplements and at-home tests for women's wellness are provided. | |
| opositiv.com | 2018 | Los Angeles, United States | – | 28 | Provider of nutritional supplements for women health | |
| moom.health | 2021 | Singapore | $3.55M | – | Developer of personalised women health supplements | |
| arediana.com | 2022 | Madrid, Spain | $328,178 | – | Nutritional supplements for women's health are provided by Arediana. | |
| renewlife.com | 1997 | Palm Harbor, United States | – | 133 | Probiotics, cleanses, and enzyme supplements are manufactured for health needs. | |
| wildnutrition.com | 2012 | Lewes, United Kingdom | $6.93M | 18 | Health supplements for women are manufactured and marketed online. | |
| premamawellness.com | 2011 | Providence, United States | $10.68M | – | Natural powdered supplements are provided for preconception to postnatal nutrition. |
Detailed competitors of FLO
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Latest news on Flo
Complete news archive for FLO
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to FLO
10 companies that operate in the same segment as FLO (Nutraceutical & Food-as-Medicine Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Ayurvedic healthcare and nutritional products are provided by Kapiva. | 2016 | Bengaluru, Karnataka, India | USD 77.85 M | USD 27.35 M | 362 | |
Plant-based frozen meals are delivered via weekly subscriptions. | 2016 | London, England, United Kingdom | USD 69.9 M | USD 12.54 M | 146 | |
Therapies for metabolic health in chronic disease patients are provided. | 2014 | San Francisco, California, United States | USD 401.78 M | – | – | |
Nutritional supplements for multiple health ailments are developed. | 2005 | Mumbai, Maharashtra, India | USD 1.55 M | – | – | |
Personalized gut health solutions are provided by ZOE. | 2017 | New Castle, Pennsylvania, United States | USD 80.12 M | – | – | |
Machine learning-based bioinformatics solutions for health insights are provided. | 2016 | Los Alamos, New Mexico, United States | USD 301.57 M | – | – | |
Cellular health supplements for metabolic repair are developed and manufactured. | 2014 | New York, New York, United States | USD 66.1 M | – | – | |
Nutritional food and health supplements are provided by OZiva. | 2010 | Mumbai, Maharashtra, India | USD 17.32 M | USD 23.98 M | – | |
Low-carb products for weight loss are provided by Atkins. | 1960 | Denver, Colorado, United States | USD 15 M | – | – | |
Synbiotic supplements and fermented products for gut health are provided. | 2021 | Mumbai, Maharashtra, India | USD 20.02 M | USD 5.14 M | 88 |
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Frequently Asked Questions about FLO
FLO was founded in 2018 and raised its 1st funding round 2 years after it was founded.
FLO is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
FLO is a funded company, having raised a total of $1.21M across 1 funding round to date. The company's 1st funding round was a Seed of $1.21M, raised on Feb 2020.
FLO has 65 employees.
FLO, operated by O Positiv, Inc., is dedicated to offering health supplements tailored for women. Products are developed to address specific needs such as PMS relief, vaginal health, and menopause support. Solutions are provided through direct-to-consumer sales and subscription models, targeting issues like hormonal balance, cramps, and bloating. The company serves the womens health sector with scientifically designed vitamins and probiotics.
FLO's top competitors include &Me, Moom Health and O Positiv.
FLO offers FLO - PMS Vitamin Capsule, URO - Vaginal Probiotic Capsule, and MENO - Menopause Vitamin Capsule.
FLO operates through O Positiv, Inc..