About Float
Float is a Financial Services company based in Rosebank (South Africa) founded in 2020 by Alex Forsyth Thompson. It operates as a point-of-sale financing for buy-now-pay-later using existing credit cards is provided. Float has raised $2.6 million across 2 funding rounds from investors including Standard Bank, Invenfin and SAAD. Its chief executive is Alex Forsyth Thompson. Its website float.co.za draws about 114 thousand monthly visits. Float offers products and services including Float Payment Service and Merchant Integration. Its focus areas include FinTech, Alternative Lending, Enablers and Lending-as-a-service. Its legal entity is Float Technologies (PTY) LTD.
Company details
Provider of a point-of-sale financing solutions. It provides users with a payment platform that allows users to buy now and pay later with their existing credit card. It also offers convenience and financial control to customers without the need for new credit applications or traditional interest charges associated with credit cards.
- Headquarters Rosebank, South Africa
- Founders Alex Forsyth Thompson
- SectorsFinancial Services
- Website category Computers Electronics and Technology · Programming and Developer Software
- Email••••••••
- Phone•••• ••••
- Website float.co.za
- Social LinkedIn X Facebook Instagram
- Legal Name Float Technologies (Pty) Ltd
- Total Equity Funding$2.6M (USD)
in 2 rounds
- Latest Funding Round$2.6M (USD), Seed
Sep 2025
- InvestorsStandard Bank
& 4 more
Products & Services of Float
Float offers a comprehensive portfolio of products and services, including Float Payment Service and Merchant Integration.
Enables buy now, pay later options with credit cards for online purchases.
Allows merchants to offer installment payments to customers.
Funding Insights of Float
Float has successfully raised a total of $2.6M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $2.6 million completed in September 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.6M
- Total Rounds 2
- Last Round Seed — $2.6M
- First Round $11M
(Mar 2024)
- Investors Count 5
All 2 funding rounds of Float with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2025 | $2.6M | Seed | – | Invenfin, SAAD Investment Holdings | |
| Mar 2024 | $11M | Debt – Conventional | – | – |
5 investors in total: 5 institutional.
Investors in Float
Float has secured backing from 5 investors, including institutional and venture fund investors. Prominent investors backing the company include Standard Bank, Invenfin and SAAD.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments are made by sector-agnostic corporate-backed VC firm. | – | invenfin.com | Stellenbosch, South Africa | |
SAAD is engaged in private equity and investment management. | – | saad.co.za | Cape Town, South Africa | |
- | – | lhvpartners.com | - | |
An investment holding company focused on digital infrastructure development. | – | platformips.com | - | |
Commercial banking services are provided across 20 African countries. | 1862 | standardbank.com | Johannesburg, South Africa |
Investor details for Float
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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- Round participation
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Verified entity values are shown only after access is granted.
People of Float
5 people are tracked at Float (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Alex Forsyth Thompson | Founder & CEO | Leadership |
Paul Ian Masson Ca | CFO / COO | Leadership |
Nick Hamilton | Sales Lead | Team |
Amy Putman | Brand & Marketing Manager | Team |
Guy Drake | Legal, Risk & Compliance Specialist | Team |
Complete people profiles for Float
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of Float
3 dated milestones of Float across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Float is founded.
- Funding First funding round of $11.0M.
- Funding Latest funding round, Seed, of $2.6M.
Web traffic of Float
The website of Float (float.co.za) receives about 113.7K visits a month and ranks #242,244 among all websites worldwide, #5,599 in Programming and Developer Software.
- Monthly visits113.7K
▼ 21.8% vs previous month
- Unique visitors59.5K
per month
- Global rank#242,244
among all websites
- Category rank#5,599
Computers Electronics and Technology · Programming and Developer Software
- Bounce rate37%
- Pages per visit4.3
- Average visit2 min 53 sec
- DevicesDesktop 8% · Mobile 92%
Websites whose visitors overlap most with Float. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bedwarehouse.co.za | bedwarehouse.co.za | 100% | – | – | – |
| rentoza.co.za | 88% | 105.2K | – | View details | |
| tymebank.co.za | 86% | 526.1K | #106,940 | View details | |
zeropay.co.za | zeropay.co.za | 72% | – | #469,796 | – |
| payjustnow.com | 71% | 1.3M | #26,561 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Float
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Alternative Lending
10 companies that operate in the same segment as Float (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | 1,487 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – |
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Related news about Float
Complete news archive for Float
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Frequently Asked Questions about Float
Float was founded in 2020 and raised its 1st funding round 4 years after it was founded.
Float is headquartered in Rosebank, South Africa. It is registered at Rosebank, Gauteng, South Africa.
Alex Forsyth Thompson is the current CEO of Float. They have also founded this company.
Float is a funded company, having raised a total of $2.6M across 2 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $11M, raised on Mar 2024.
Provider of a point-of-sale financing solutions. It provides users with a payment platform that allows users to buy now and pay later with their existing credit card. It also offers convenience and financial control to customers without the need for new credit applications or traditional interest charges associated with credit cards.
Float offers Float Payment Service and Merchant Integration.
Float has 5 investors. Key investors include Standard Bank, Invenfin, SAAD, Lighthouse Venture Partners, and Platform Investment Partners.
Float operates through Float Technologies (Pty) Ltd.
The website of Float receives about 114 thousand visits a month and ranks #242,244 among all websites worldwide.