About Fluid
Fluid is a Retail company based in San Francisco (United States) founded in 1999. Digital shopping experiences are designed and built for brands. Fluid has raised $24 million across 1 funding round from investors including Goldman Sachs Investment Partners. The company has 63 employees. Fluid has completed 1 acquisition, including 8thBridge. Its focus areas include E-Commerce Enablers, Operations Management and Merchandise Workflow Management. Its legal entity is 20414 FLUID INC.
Company details
Fluid was founded in 1999 and is headquartered in San Francisco, United States. Operations are centered in the digital retail sector, where interactive shopping experiences are created to support brands. Services encompass design and development, alongside the Fluid Retail suite, which facilitates customer engagement, conversion tracking, and loyalty building through intuitive interfaces. The focus remains on enhancing online merchandising for various retail applications.
- Total Equity Funding$24M (USD)
in 1 rounds
- Latest Funding Round$24M (USD), Series B
Jan 2012
- Investors
- Employee Count63
- Investments & Acquisitions
Funding Insights of Fluid
Fluid has successfully raised a total of $24M through 1 strategic funding round. The most recent funding activity was a Series B round of $24 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $24M
- Total Rounds 1
- Last Round Series B — $24M
- First Round $24M
(Jan 2012)
- Investors Count 1
All 1 funding rounds of Fluid with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2012 | $24M | Series B | – | Goldman Sachs Investment Partners | – |
1 investors in total: 1 institutional.
Investors in Fluid
Fluid has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Goldman Sachs Investment Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investments are made in technology-based businesses by this VC firm. | gsipventures.com | New York, United States |
Investor details for Fluid
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Investments & Acquisitions by Fluid
Fluid has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 8thBridge.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Social discovery platform for e-commerce is provided by 8thBridge. | 8thbridge.com | Minneapolis, United States | 2009 | Apr 2014 | •••• |
Complete acquisition details for Fluid
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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Timeline of Fluid
3 dated milestones of Fluid across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Fluid is founded.
- Funding First funding round of $24.0M.
- Acquisition Acquires 8thBridge.
Web traffic of Fluid
Websites that share an audience with Fluid (fluid.com).
Websites whose visitors overlap most with Fluid. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fluidapp.com | fluidapp.com | 100% | #3,136,055 | – | |
| facebook.com | 98% | 12.1B | #3 | View details | |
| ibm.com | 64% | 16.7M | #2,784 | View details | |
anyamedia.co.uk | anyamedia.co.uk | 64% | – | ||
| fry.com | 63% | 680.7K | #2,936,634 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Fluid
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in E-Commerce Enablers & Infrastructure
3 companies that operate in the same segment as Fluid (E-Commerce Enablers & Infrastructure) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 3,008 | |
Platform acquiring Amazon FBA brands | 2018 | Walpole, Massachusetts, United States | USD 3.4 B | 233 | ||
Point-of-sale financing is facilitated via an online platform for retailers. | 2016 | Los Angeles, California, United States | USD 158.63 M | 576 |
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Related news about Fluid
Complete news archive for Fluid
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Frequently Asked Questions about Fluid
Fluid was founded in 1999 and raised its 1st funding round 13 years after it was founded.
Fluid is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Fluid is a funded company, having raised a total of $24M across 1 funding round to date. The company's 1st funding round was a Series B of $24M, raised on Jan 2012.
Fluid has 63 employees.
Fluid was founded in 1999 and is headquartered in San Francisco, United States. Operations are centered in the digital retail sector, where interactive shopping experiences are created to support brands. Services encompass design and development, alongside the Fluid Retail suite, which facilitates customer engagement, conversion tracking, and loyalty building through intuitive interfaces. The focus remains on enhancing online merchandising for various retail applications.
Fluid has made 1 acquisition, including 8thBridge.
Fluid has 1 investor. Key investors include Goldman Sachs Investment Partners.
Fluid operates through 20414 Fluid Inc..