About Fluid
Fluid is a company based in San Francisco (United States) founded in 1999.. Fluid has raised $24 million across 1 funding round from investors including Goldman Sachs Investment Partners. The company has 63 employees as of December 31, 2022. Fluid has completed 1 acquisition, including 8thBridge. Fluid operates in a competitive market with competitors including RetailTower, Advanced-Online and DrawSplash, among others.
- Headquarter San Francisco, United States
- Employees 63 as on 31 Dec, 2022
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Sectors
Retail
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Phone
*********
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Website
*********
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Social
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- Legal Name 20414 Fluid Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$24 M (USD)
in 1 rounds
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Latest Funding Round
$24 M (USD), Series B
Jan 01, 2012
- Investors
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Employee Count
63
as on Dec 31, 2022
- Investments & Acquisitions
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Funding Insights of Fluid
Fluid has successfully raised a total of $24M through 1 strategic funding round. The most recent funding activity was a Series B round of $24 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Series B — $24.0M
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First Round
First Round
(01 Jan 2012)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jan, 2012 | Amount | Series B - Fluid | Valuation | Goldman Sachs Investment Partners |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Fluid
Fluid has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Goldman Sachs Investment Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Investments are made in technology-based businesses by this VC firm.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Fluid
Fluid has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 8thBridge. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Social discovery platform for e-commerce is provided by 8thBridge.
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2009 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Fluid
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Fluid Comparisons
Competitors of Fluid
Fluid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailTower, Advanced-Online and DrawSplash, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Tools for ecommerce inventory distribution and monitoring are provided.
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| domain | founded_year | HQ Location |
Provider of merchandise workflow management software solutions for businesses
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| domain | founded_year | HQ Location |
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Fluid
Frequently Asked Questions about Fluid
When was Fluid founded?
Fluid was founded in 1999 and raised its 1st funding round 13 years after it was founded.
Where is Fluid located?
Fluid is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Fluid a funded company?
Fluid is a funded company, having raised a total of $24M across 1 funding round to date. The company's 1st funding round was a Series B of $24M, raised on Jan 01, 2012.
How many employees does Fluid have?
As of Dec 31, 2022, the latest employee count at Fluid is 63.
What does Fluid do?
Fluid was founded in 1999 and is headquartered in San Francisco, United States. Operations are centered in the digital retail sector, where interactive shopping experiences are created to support brands. Services encompass design and development, alongside the Fluid Retail suite, which facilitates customer engagement, conversion tracking, and loyalty building through intuitive interfaces. The focus remains on enhancing online merchandising for various retail applications.
Who are the top competitors of Fluid?
Fluid's top competitors include Advanced-Online, RetailTower and DrawSplash.
How many acquisitions has Fluid made?
Fluid has made 1 acquisition, including 8thBridge.
Who are Fluid's investors?
Fluid has 1 investor. Key investors include Goldman Sachs Investment Partners.