Fluid

San Francisco, United States Founded: 1999 • Age: 27 yrs
Digital shopping experiences are designed and built for brands.
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About Fluid

Fluid is a company based in San Francisco (United States) founded in 1999.. Fluid has raised $24 million across 1 funding round from investors including Goldman Sachs Investment Partners. The company has 63 employees as of December 31, 2022. Fluid has completed 1 acquisition, including 8thBridge. Fluid operates in a competitive market with competitors including RetailTower, Advanced-Online and DrawSplash, among others.

  • Headquarter San Francisco, United States
  • Employees 63 as on 31 Dec, 2022
  • Sectors
    Retail
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name 20414 Fluid Inc.
Operational Areas
Retail → E-Commerce Technology & Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $24 M (USD)

    in 1 rounds

  • Latest Funding Round
    $24 M (USD), Series B

    Jan 01, 2012

  • Investors
  • Employee Count
    63

    as on Dec 31, 2022

  • Investments & Acquisitions
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Funding Insights of Fluid

Fluid has successfully raised a total of $24M through 1 strategic funding round. The most recent funding activity was a Series B round of $24 million completed in January 2012. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 1
  • Last Round Series B — $24.0M
  • First Round

    (01 Jan 2012)

  • Investors Count 1
Date Amount Transaction Name Valuation Lead Investors Investors
Jan, 2012 Amount Series B - Fluid Valuation Goldman Sachs Investment Partners
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Fluid

Fluid has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Goldman Sachs Investment Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Investments are made in technology-based businesses by this VC firm.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Fluid

Fluid has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include 8thBridge. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Social discovery platform for e-commerce is provided by 8thBridge.
2009
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Fluid

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Fluid Comparisons

Employees
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Competitors of Fluid

Fluid operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as RetailTower, Advanced-Online and DrawSplash, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Tools for ecommerce inventory distribution and monitoring are provided.
domain founded_year HQ Location
Provider of merchandise workflow management software solutions for businesses
domain founded_year HQ Location
-
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Fluid

Frequently Asked Questions about Fluid

When was Fluid founded?

Fluid was founded in 1999 and raised its 1st funding round 13 years after it was founded.

Where is Fluid located?

Fluid is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Is Fluid a funded company?

Fluid is a funded company, having raised a total of $24M across 1 funding round to date. The company's 1st funding round was a Series B of $24M, raised on Jan 01, 2012.

How many employees does Fluid have?

As of Dec 31, 2022, the latest employee count at Fluid is 63.

What does Fluid do?

Fluid was founded in 1999 and is headquartered in San Francisco, United States. Operations are centered in the digital retail sector, where interactive shopping experiences are created to support brands. Services encompass design and development, alongside the Fluid Retail suite, which facilitates customer engagement, conversion tracking, and loyalty building through intuitive interfaces. The focus remains on enhancing online merchandising for various retail applications.

Who are the top competitors of Fluid?

Fluid's top competitors include Advanced-Online, RetailTower and DrawSplash.

How many acquisitions has Fluid made?

Fluid has made 1 acquisition, including 8thBridge.

Who are Fluid's investors?

Fluid has 1 investor. Key investors include Goldman Sachs Investment Partners.

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