Flywheel

Baltimore, United States Founded: 2014 • Age: 12 yrs Acquired By Omnicom Group
Advertising services are provided by Flywheel in the digital sector.
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About Flywheel

Flywheel is a company based in Baltimore (United States) founded in 2014 by Patrick Miller and Chip DiPaula was acquired by Omnicom Group in October 2023. It operates as a SaaS (Software-as-a-Service), and Professional Services. Flywheel offers products and services including Commerce Cloud, Retail Media, Retail Operations, Market Intelligence, and Full Commerce Strategy & Execution. Flywheel operates in a competitive market with competitors including Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others.

  • Headquarter Baltimore, United States
  • Founders Patrick Miller, Chip DiPaula
  • Sectors
    Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Flywheel Digital
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Ascential

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Omnicom Group

    & 2 more

    (Oct 30, 2023)

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Products & Services of Flywheel

Flywheel offers a comprehensive portfolio of products and services, including Commerce Cloud, Retail Media, Retail Operations, Market Intelligence, and Full Commerce Strategy & Execution. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Integrated software suite for accelerating digital commerce growth.

AI-powered software for optimizing retail advertising campaigns.

Self-serve tools for content and retail analytics optimization.

Software for market share and digital shelf insights.

Unified strategy across media, retail, and content execution.

People of Flywheel
Headcount 50-200
Employee Profiles 51
Employee Profiles
People
Alex McCord
CEO
People
Ben Reott
Ecommerce Media Analyst (a2)

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Funding Insights of Flywheel

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Flywheel

Flywheel has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Ascential, Omnicom Group and Olsam. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Institutional
Investor Description Founded Year Domain Location
Ascential is integrated into Informa Group for B2B events.
Founded Year Domain Location
Marketing & communications company
Founded Year Domain Location
Platform for acquiring Amazon FBA brands
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Flywheel

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Flywheel

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Flywheel Comparisons

Employees
+
Add Comparison
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Competitors of Flywheel

Flywheel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Cadent, Digital Domain, Primedia Group, Omnicom Group and The Meet Group, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
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Visual effects studio for feature film and advertising production
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Advertising and media services are provided across Africa.
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Marketing & communications company
domain founded_year HQ Location
Provider of advertising services
domain founded_year HQ Location
Creative solutions are provided for brand building and business challenges.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Flywheel

Frequently Asked Questions about Flywheel

When was Flywheel founded?

Flywheel was founded in 2014.

Where is Flywheel located?

Flywheel is headquartered in Baltimore, United States. It is registered at Baltimore, Maryland, United States.

What does Flywheel do?

Digital commerce growth is accelerated by Flywheel through integrated software and services. Solutions are offered in retail media, operations, and market intelligence for leading brands. Sectors like e-commerce and consumer goods are primarily served. AI-powered tools and strategic consulting are utilized to optimize advertising and content. Operations are streamlined, and market insights are provided to enhance performance. Global presence is maintained with tailored strategies for diverse marketplaces.

Who are the top competitors of Flywheel?

Flywheel's top competitors include GroupM, Cadent and Digital Domain.

What products or services does Flywheel offer?

Flywheel offers Commerce Cloud, Retail Media, Retail Operations, Market Intelligence, and Full Commerce Strategy & Execution.

Who are Flywheel's investors?

Flywheel has 3 investors. Key investors include Ascential, Omnicom Group, and Olsam.

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